Enjoy the current installment of "Weekend Reading For Financial Planners" – this week's edition kicks off with the news that CFP Board announced a series of changes to its competency standards. For current CFP professionals, the biggest changes concern Continuing Education (CE), with CFP Boarding increasing the requirement to 40 hours every two years (up from 30 hours), though certificants will be able to count five hours of practice management credit towards this requirement and roll over up to 10 hours to the next cycle if they earn more than needed. Candidates for CFP certification will see changes as well, including to the experience requirement, where those pursuing the 6,000-hour standard pathway will need to show their experience demonstrates at least three of the seven steps of the financial planning process. Notably, these revisions have staggered effective dates in the coming months and into next year, so CFP professionals and candidates alike will have time to adjust to these changes.
Also in industry news this week:
- A report finds that while an infusion of private equity dollars has increased valuations for RIAs, internal successions continue to remain viable as firms explore a range of pathways to transfer ownership to the next generation
- A pair of surveys finds that while adoption of artificial intelligence tools is increasing amongst advisory firms, it is often done on an ad hoc basis without a strategic approach to how potential time efficiencies gained could be redeployed to improve client service and business performance
From there, we have several articles on investment planning:
- While many investors spend significant time and money seeking investment "alpha", the performance of the broader market often has a greater influence on an individual's absolute returns, suggesting that redeploying these resources to other planning areas could have a greater influence on reaching their financial goals
- An analysis finds that even if an investor could identify a 'stock-picker's market' in advance, the potential gains from moving away from an index might not be worth the cost of doing so
- Why it might be worth paying extra for certain funds if doing so significantly reduces investment frictions or helps an investor stay the course on their chosen investment plan
We also have a number of articles on advisor marketing:
- A marketing plan for smaller firms that can allow them to attract their ideal target clients without breaking the bank (or their calendars)
- How an advisory firm website refresh can ensure that prospective clients understand what the firm looks like and who it works with today (which might be quite different than when the site was first created)
- How advisory firms can accelerate growth by marketing how they are 'different' instead of 'better' than other sources of advice
We wrap up with three final articles, all about social media:
- Why the "ultra-processed" nature of social media is different than other forms of content and helps explain why it's so hard to reduce this form of consumption
- How LinkedIn has experienced significant growth over the past several years in part by holding strong on requiring participants to use their actual names (reducing the amount of abrasive content on the platform)
- Tactics for reducing time spent on social media, from physical changes (e.g., keeping one's smart phone in a particular room when at home) to logistical tweaks (e.g., scheduling a specific time of day to manage one's social media accounts)
Enjoy the 'light' reading!



