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#FASuccess Ep 431: Navigating Couples With Money Conflicts By Developing A New Toolset Of Questions To Ask, With Nick Rodkin

April 1, 2025 07:02 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Welcome everyone! Welcome to the 431st episode of the Financial Advisor Success Podcast!

My guest on today's podcast is Nick Rodkin. Nick is the managing partner of Stoic Financial, an LPL-affiliated advisory firm based in Boynton Beach, Florida, that oversees $107 million in assets under management for 70 client households.

What's unique about Nick, though, is how, after nearly 15 years of practicing as a financial advisor, he went back to graduate school to get a master's degree in marriage and family therapy… which opened entirely new doors when working with client couples to help them better understand and resolve their own couples conflicts around money that would otherwise slow down or entirely stop their implementation of his financial planning recommendations.

In this episode, we talk in-depth about why Nick now dives so much deeper with client couples into questions about their relationship with money early on in the planning engagement (so that each partner knows where the other is coming from before more stressful situations emerge in the planning process), how Nick deploys a particular series of questions (including what money was like in their household growing up and whether they see themselves and their partners as savers or spenders) to gauge how each partner talks to each other when discussing money, and how Nick's goal is for these questions and conversations to drive more productive money discussions between client couples not just during the planning meeting but even and especially after they leave his office (as he wants couples to be what he calls "budget buddies" rather "expense enemies").

We also talk about how Nick is able to serve client couples with different levels of financial planning (and sometimes outright counseling) needs by offering separate AUM-based financial planning, flat-fee financial coaching, and for a few, hourly therapy services, how Nick segments his service model based on total client revenue generated rather than their just their assets under management (allowing him to work with clients with a broader range of financial circumstances), and how Nick uses the advice engagement tool Elements to efficiently understand a client's financial 'vital signs', especially early on in the relationship, and identify potential trouble spots to address through the subsequent financial planning process.

And be certain to listen to the end, where Nick shares why he finds that clients typically prefer their advisor to focus planning meetings on direct meaningful action items rather than just highlighting the recommended options for them to consider, how Nick finds that having money conversations with one's own spouse (as a financial advisor) can help us as advisors better unearth better questions we might ask our client couples, and how going to therapy himself helped Nick realize he didn't like the product-centric path he was on in earlier in his financial services career and inspired him to pursue what he now calls a more human-centered approach to financial advice.

So, whether you're interested in learning about ways to help improve financial communication between members of client couples, the questions that can drive these conversations, or how to incorporate aspects of financial therapy into a practice, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Nick Rodkin.

Creating A Hiring Experience That Better Attracts Talent (And Can Compete With Larger Institutions)

March 31, 2025 07:04 am 0 Comments CATEGORY: Practice Management

When it comes to growing a practice for the long term, talent acquisition is just as important as client acquisition. The people who handle the day-to-day work of the firm are crucial to its operations, particularly as firm owners and other leadership focus their time on higher-level strategic initiatives rather than routine operational details. However, developing a strong hiring process can be challenging – and it's easy to overlook its importance until the next hiring need arises. A firm with a clear and well-defined hiring process can attract stronger candidates and evaluate them more effectively, creating a compound effect that strengthens the firm over time.

In this guest post, Eddy Ricci, founding partner of Lead Advisor, explores how firms can refine their hiring processes to attract top talent and how small firms can stand out in a competitive talent market.

Ideally, the interview process is mutual: the firm needs enough information about the candidate to make an informed decision, and the candidate needs enough insight into the firm to do the same. To that end, interviewers can benefit from emphasizing speed (aiming to complete the process within 30 calendar days), connection, and candidness about the firm's strengths and areas for improvement. Additionally, discussing how the firm's core processes, values, and growth opportunities may directly impact the candidate can help candidates better understand what it's like to work at the firm.

A proactive hiring process considers all components of the role, including compensation, team dynamics, and the purpose of the role (especially if it's being refilled). It also plans for a smooth onboarding experience. Ideally, the process is intentional, documented, and repeatable – minimizing internal stress and reducing the time required to make a successful hire. This foundation can be built by creating not only a detailed job description but also an onboarding plan and ensuring the team is aligned and prepared for the new hire.

Once the job is listed and an initial candidate pool is formed, the hiring process can follow three interview stages. The first stage is a brief 'same page' screening to confirm the candidate's qualifications, answer initial questions, and outline the next steps in the process. Some firms may also include a work assessment after this step. The second stage is an in-depth interview, focusing on the candidate's technical skills and alignment with the firm's goals and values. At this point, candidates can also ask detailed questions about their potential role in the firm. The third and final stage is a mutual alignment interview, which addresses any remaining questions and ensures both sides are ready to move forward. By the end of the process, both the candidate and the firm should feel excited about the decision to move forward!

The key point is that firms that craft a repeatable hiring process can create a better candidate experience. A warm, connection-focused, and communicative interview process not only helps firms stand out to candidates but also improves the quality of their evaluations – ultimately increasing the likelihood of finding the perfect mutual fit!

Weekend Reading For Financial Planners (March 29–30)

March 28, 2025 02:00 pm 0 Comments CATEGORY: Weekend Reading

Enjoy the current installment of "Weekend Reading For Financial Planners" - this week's edition kicks off with the news that a recent survey indicates that 70% of affluent financial advisory clients who believe their advisor is always obligated to act as a fiduciary indicated they are satisfied with their relationship and aren't seeking out a new advisor, while only 41% of clients who believe their advisor may put their own interests first indicated they are satisfied with their relationship. Which suggests that, amidst ongoing debate over fiduciary-related regulations, an advisor's status as a fiduciary could both lead to greater client trust (both in their individual advisor relationship and perhaps in the financial advice industry as a whole) and, ultimately, higher client retention rates.

Also in industry news this week:

A recent survey indicates that younger "DIY" investors are more likely to be interested in working with a human advisor than their older counterparts, suggesting an opportunity for advisors to tap into this demographic (perhaps by setting minimum planning fees that ensure these clients can be served profitably today while they grow their assets over time)
While a full repeal of the estate tax has the support of key Republicans in Congress, a (more limited) extension of the current exemption level could end up being part of major tax legislation expected this year, given the budgetary tradeoffs involved

From there, we have several articles on retirement planning:

Research into how "sequence of return risk" tends to decline over time, particularly for clients who make it through their first five years of retirement with investment gains in their portfolio
How using a "bucket" approach to building a retirement portfolio can help manage sequence risk and give clients greater confidence that their retirement spending needs will be met
Why rebalancing is a key element of ensuring sustainable retirement income, whether an advisor uses a 'total return' or 'bucketing' approach to portfolio management

We also have a number of articles on advisor marketing:

How advisors can use images, audio, and text found online in their own content without running afoul of copyright laws
Why video content can be particularly effective in helping advisors connect with their ideal target clients and best practices for creating videos that will attract viewers
A six-step process to creating and distributing blog content to maximize its reach

We wrap up with three final articles, all about getting better sleep:

A recent study provides an additional data point connecting low-quality sleep to potential negative health effects
How to arrange a bedroom to promote better sleep throughout the night, from bed positioning to managing the amount of light that enters the room
Seven common assumptions about sleep and why they might be counterproductive to a good night's rest

Enjoy the 'light' reading!

10 Charts To Help Address Client Concerns On Recession Fears, Tariff Risks, And Market Volatility

March 26, 2025 07:03 am 0 Comments CATEGORY: Investments

While financial markets tend to rise in the long run, short-term volatility can be alarming for investors. Recent swings have been driven by economic policy shifts, persistent inflation concerns, and geopolitical uncertainty – all of which may unnerve even the steadiest of clients. During turbulent periods like these, advisors play a critical role in helping clients maintain perspective and stay grounded.

In this article, James Liu, CEO and founder of Clearnomics, and Lindsey Bell, the firm's Chief Market Strategist, present ten charts to help advisors contextualize the current market environment. Each visual is paired with talking points designed to help advisors reframe volatility in a way that speaks to clients' concerns.

As a starting point, it's helpful to reinforce that investing success isn't about timing the market or picking winning stocks, sectors, or asset classes. Rather, it's about constructing a portfolio that aligns with a client's long-term goals. While stocks have recently declined, bond yields are above historical averages – highlighting the importance of maintaining a diversified mix. And while cash can feel safe, it often fails to keep pace with inflation, especially in turbulent markets. In that same vein, diversification remains the core of a healthy portfolio to protect against market corrections and underperformance, as no single asset class outperforms indefinitely.

It may also be helpful to discuss the drivers of current market corrections. Advisors might acknowledge that inflation and political uncertainty often elicit market reactions, and that many economic policy decisions can be controversial and divide public opinion. Nevertheless, history shows that markets have performed well under both political parties. Much of what's happening now reflects companies adapting to present-day challenges – from higher input costs to shifting consumer demand. Advisors can guide clients' attention to where growth is happening and to areas of economic resilience – such as persistently low unemployment – that are often overlooked in negative news cycles.

Finally, advisors can emphasize that while market corrections never feel good, they are a natural part of the investing cycle – just like market recoveries. And because recoveries are difficult to time, the best thing investors can do is to stay the course and focus on long-term goals. Advisors are uniquely positioned to offer not only perspective and education, but also empathy and reassurance during tough market periods when clients may need it most.

The key point is that challenging market environments give advisors the opportunity to tailor talking points to a client's specific anxieties. Being well-informed about the market influences, remaining empathetic, and maintaining a long-term perspective are all crucial to guiding clients through market corrections. And, while unpleasant, tough market conditions offer a way for advisors to explain the critical role of a well-diversified portfolio, demonstrate their knowledge, and ultimately affirm their long-term value!

#FASuccess Ep 430: Navigating The Fast-Growth Hiring Challenges Of Scaling From Scratch To $5M Of Revenue In Just 7 Years, With AJ Ayers

March 25, 2025 07:03 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Welcome everyone! Welcome to the 430th episode of the Financial Advisor Success Podcast!

My guest on today's podcast is AJ Ayers. AJ is the co-founder of Brooklyn Fi, an RIA based in Brooklyn, New York but operating as a fully remote business, that oversees $370 million in assets under management for more than 400 client households.

What's unique about AJ, though, is how she and her business partner have navigated the hiring and training, and system and process challenges, that come from very rapidly scaling an advisory firm business from scratch to $5 million of revenue in just 7 years.

In this episode, we talk in-depth about how AJ and her firm have navigated periods of rapid client headcount growth (with the firm averaging 14 new clients per month in 2021 while having just three planners on staff at the time), how AJ decided to hire rapidly to meet this brisk new client demand (by leveraging LinkedIn's Recruiter platform to actively reach out to potential candidates rather than wait for them to respond to a passive job listing), and how AJ's firm created a training program to bring new hires up to speed more quickly on serving clients in the firm's hyper-specialized equity compensation niche (by incorporating internally produced videos, external coursework, and the opportunity to sit in on client meetings alongside BrooklynFI's lead advisors very early in the new advisor's tenure with the firm).

We also talk about how serving the equity compensation niche has allowed AJ and her firm to rapidly attract new clients and then efficiently systematize its planning process and give its advisors the chance to get lots of ‘at bats' early on working with its target clients, how AJ and her partner further streamlined their firm's planning process by creating a software tool called Gemifi to extract data from a client's grant award statements and then analyze the equity compensation history to offer planning scenarios for how to handle their equity grants, and how AJ has developed a three-part fee model (including a complexity-based planning fee, an AUM fee on investible assets, and a fee for tax-preparation) to ensure that fees best align to each client's unique needs and the value her firm provides in each these areas (and ensure sufficient revenue per client when some of the firm's clients have not yet experienced a liquidity event that would allow them to be served profitably under an AUM-only model).

And be certain to listen to the end, where AJ shares how she and her business partner decided to delegate responsibility for day-to-day firm operations (allowing them to dial back their own founder work schedules to two days per week), why AJ decided to hire an HR professional to serve as a "people person" who could help build company culture in a virtual working environment (including by hosting regular in-person retreats that the whole team flies in for), and how AJ experienced impostor syndrome a couple years into her time in the industry (as she realized how much there was to learn about the equity compensation niche) but tackled it head-on by earning a series of certifications relevant to her niche and trying to get even more client meetings to build experience working with her firm's ideal client.

So whether you're interested in learning about how AJ integrated delegation and training into the infrastructure of her firm, how AJ tackled a complex corner of the industry as a career changer, or how to work scalably in a niche where the clients' day-to-day circumstances are always changing, then we hope you enjoy this episode of the Financial Advisor Success podcast, with AJ Ayers.

From New-Hire To Confident Advisor: Structuring A First-Year Associate Advisor Onboarding Plan To Develop Technical And Client Skills

March 24, 2025 07:01 am 0 Comments CATEGORY: Practice Management

Almost anyone who has onboarded new employees will attest to the inherent balancing act it requires. New advisory firm employees need to learn ‘just a few' things: who their teammates are and how to work productively with them, who the firm serves, what makes the clientele unique, and how to navigate the daily operations and long-term goals of the firm. New associate advisors face an additional learning challenge as they are asked to internalize the hard and soft skills needed to deliver high-quality advice. In short, there's plenty to learn. Yet, new advisors also need opportunities for responsibility and autonomy to progress and remain engaged. For smaller firms – especially those with little to no experience onboarding new advisors – creating a well-paced financial plan can feel daunting. However, a structured and flexible onboarding plan not only helps an associate advisor ramp up efficiently but also ensures a smooth transition into an autonomous and fulfilling role!

In this article, Senior Financial Planning Nerd Sydney Squires discusses how to construct an associate advisor onboarding plan that guides an associate advisor through their first year, establishes clear checkpoints for progress, yet still allows enough flexibility to grow with the new advisor!

A few key principles can make the onboarding process smoother for both the associate advisor and their manager. First, clarity: both the advisor and manager should be able to clearly define the core financial planning skills that a new hire is expected to develop in their first year. Second, measurable progress: the plan needs objective standards and measurable benchmarks so that everyone can track development and stay accountable.. Third, balanced structure and flexibility: while the plan should serve as a clear ‘guiding star' for the new advisor, it also needs room for adjustments as the advisor's strengths and preferences emerge.

One effective way to structure the onboarding process is to organize the skills that the associate advisor will ideally learn in their first year into key categories. We have provided an onboarding plan template for advisors to download, which breaks up the skills list into two primary categories: 1) client communication skills (e.g., meetings, email communication, and phone calls), and 2) technical skills (e.g., building an initial financial plan). As the onboarding template is filled in over the year, the advisor and manager can review the plan during check-ins to assess progress, identify challenges, and highlight what feels most fulfilling in the role. Additionally, having a one-stop reference sheet with resources – such as compliance guidelines and broker-dealer help desk contacts – can minimize routine questions and streamline the learning curve throughout the onboarding process!

The key point is that while onboarding associate advisors is often a highly individualized process in small firms, a clear, structured onboarding plan ensures managers and associates stay focused on the big picture as the advisor learns and takes on new responsibilities at a sustainable pace. Ultimately, a little planning, a collaborative attitude, and strong communication (with a good sense of humor!) can go a long way in developing confident, competent, and autonomous advisors!