Welcome everyone! Welcome to the 506th episode of the Financial Advisor Success Podcast!
My guest on today's podcast is Jenna Biancavilla. Jenna is the founder of Pearl Capital Management, an RIA based in Phoenix, Arizona, that oversees approximately $275 million in assets under management for 110 client households.
What's unique about Jenna, though, is how she leverages a ‘scorecard’ that tracks key weekly and quarterly metrics that help keep her on track to achieve company goals, which range from new client growth to days taken off by team members.
In this episode, we talk in-depth about how Jenna’s scorecard starts with metrics that measure engagement with clients (for example, how many client touchpoints an advisor had) and work done to attract new clients (such as meetings with key centers of influence), how Jenna also includes metrics targeted at employee retention (including tracking the number of days team members took off where they weren’t contacted by someone at the firm), and how Jenna tracks other metrics quarterly, including the close ratio on prospects, total AUM, AUM per household, and revenue per household.
We also talk about how implementing practices of the Entrepreneurial Operating System relatively early on has helped Jenna and her team better address business issues that pop up during the week (and run more efficient meetings in the process), how Jenna and her team set and prioritize quarterly "rocks", which typically represent projects that will help the firm grow into the future but might otherwise have been ignored amidst day-to-day responsibilities at the firm, and how Jenna incorporates team member input and the firm’s meeting calendar when setting scorecard targets and rocks to ensure that they are actually achievable.
And be certain to listen to the end, where Jenna shares why she is willing to share planning insights during prospect meetings (rather than waiting for them to become a client), how Jenna’s fee structure has changed over time (including how she found offering a flat-fee model didn’t work well for her firm), and how Jenna has saved time and reduced her stress during her career by recognizing that not every prospective client she meets is the ‘right’ client for her.
So, whether you’re interested in learning about effectively identifying and tracking key firm metrics, using a structured system to organize major firm projects, or how to incorporate team members into the goal-setting process, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Jenna Biancavilla.
