Enjoy the current installment of "Weekend Reading For Financial Planners" - this week's edition kicks off with a recent survey indicating that a majority of advisors are viewing new client acquisition as their primary challenge in the current competitive environment for financial advice (followed by compliance and technology management) and suggests that, in addition to reviewing their marketing tactics to see if they are reaching their ideal target prospects, firms might consider evaluating their service offering to determine whether it meets the unique needs of its ideal clients or whether it blends into the growing category of firms offering "comprehensive" financial advice.
Also in industry news this week:
- A survey indicates that workplace retirement plan participants with financial advisors tend to save more than their non-advised counterparts and that a strong majority of participants overall are interested in receiving professional advice (with more than 3/4 of this group expressing willingness to pay for it)
- A look at potential regulatory changes for financial advisors in 2025, from adjustments to the SEC's Custody Rule to greater guidance regarding its Marketing Rule
From there, we have several articles on retirement planning:
- Given research finding a positive correlation between wealth and longevity (though there are diminishing returns at the highest levels of wealth), financial advisors are well-positioned not only to help clients grow their wealth, but also to use it in a way that promotes their health
- How advisors can work with clients to create (and revise) an "aging plan" that ensures their needs are met and interests are protected as they grow older
- Several research studies link cognitive decline to poorer investment performance, highlighting the value of advisors to help clients manage their assets as they age (and to identify warning signs of mental deterioration)
We also have a number of articles on practice management:
- Why a "personal goodwill" sale could be a win-win proposition for employee advisors (allowing them to sell their 'book of business', even when they don't technically own the client agreements) and acquiring firms alike
- How selling founders can best approach conversations with clients, from "flipping the script" and treating it as a celebration of a major accomplishment to highlighting the additional time they will have to work directly with their clients when they no longer have to run the business as well as
- Six RIA valuation drivers that go beyond revenue and profitability, including the selling firm's growth trajectory as well as its client (and staff) demographics
We wrap up with three final articles, all about New Year's resolutions:
- A five-step plan to making New Year's resolutions that are likely to stick
- A guide of non-traditional resolutions for those looking to set goals that are out of the ordinary
- How a structured process that incorporates qualitative markers of success (and the buy-in of team members) can increase the likelihood an advisory firm achieves its annual goals
Enjoy the 'light' reading!