Financial Planning Leaders Suggest The One Skill That Has The Biggest Impact On Success (Guest Post)

Communication is a natural extension of empathy.  To effectively communicate, empathy of your client’s situation must be evident.  Deena Katz defines communication as the ability to synthesize complex information, inspiring clients to make difficult decisions, and helping clients become happy with their choices.  Essentially this is managing client expectations well.  John Hochschwender also states that getting people to move forward on their goals by implementing their recommendations is most important.  Hochschwender believes that you must be confident in your financial planning education and must know that you have the resources available to handle any situation that may arise.  The communication theme is further supported by Bob Veres, who also believes that communication skills trump everything else. Veres describes communication as written and verbal skills and the ability to articulate complex ideas.  A great communicator is someone who is able to connect, relate, process and establish an effective line of mutual communication, and deliver great information with great sincerity and visible concern for the welfare of the person sitting in front of them.  No matter what your profession, being able to do this leads to greatness which is even more important for financial planners. Relationship building is the supreme skill for Jeanne Robinson. She says that good counseling and listening, along with a high level of sensitivity to clients’ needs and concerns is the key to relationship building.  Michael Kitces believes that technical, communication, written, verbal, motivation, public relation skills are all necessary, but listening skills are the most important. Kitces states that having the technical knowledge is not relevant or useful if you can't truly understand the needs of your clients in the first place.  I think Nick Murray sums it up by explaining that the most important skill is listening to what people are not telling you. I think in order to eventually develop this masterful skill; you must be empathetic and truly care about the people you help through financial planning.

Elizabeth Jetton discusses developing the knowledge and skill to empower, engage, and educate. Communication and listening skills are key, but Jetton says that you need to research what actually impacts behavior.  For example, what has worked over time in terms of investment strategy in the face of uncertainty? How do adults learn and change behavior? Given uncertainty of both positive and negative occurrences, how do you integrate goals with investment strategy to have the greatest chance of financial success?

As someone who trains advisors, Mitch Anthony thinks that transparency is that one skill which leads to expeditious trust and connectivity in the client/planner relationship. Anthony further explains that self-disclosure, candor, and lack of salesmanship are the hallmarks of the transparency which leads clients to follow your advice.

Harold Evensky believes that a combination of skills will lead to success. These skills include technical competence, writing and speaking skills, and public relations. Gaining technical knowledge is a continued effort gained from attending conferences as well as reading academic texts and professional journals. Writing articles and performing speaking engagements ensure that you will stay abreast of the profession; it forces you to remain technically competent. Evensky believes this leads to public relations. Growing your practice is a key component of success.  Small practitioners may have limited marketing dollars but can build their brand through public relations. Speaking and writing are the best ways to build your brand and to become recognized as a source for the media.

Elissa Buie wishes that she could “bend time!”  She says that spending more time being quiet and thinking deeply about your clients, your firm, and your profession have a profound impact.

It appears that the most common skill set from the leaders of financial planning profession lie at the intersection of empathy and communication and its impact on relationship building and motivating clients to action.  For those who are not yet at that point in their careers, Bob Veres helps with the next logical question: How best can I get there?

As Veres advises, mastering the basics of financial planning leads to developing the confidence which is the foundation.  Strive to learn and refine your craft.  Once the foundation is laid, you have to develop empathy and allow clients to see the sincerity.  Listening and communication skills naturally follow.  Veres suggests doing this in each and every interaction.  “The truest thing I can tell you about a career is that we are always practicing to be the person we want to be, to deliver the value that we believe is important.  There is nothing more important than constantly training to be the person you want to be.  If you do these things with any consistency at all, you'll very quickly be head and shoulders above your peers.”