As more and more advisors offer increasingly comprehensive financial planning and deliver more service to clients, it’s becoming harder to differentiate between every other advisor who is also doing the same thing. At this Month's Office Hours, Michael and expert guests Kristen Luke and Robert Sofia will share what it takes to really differentiate from the competition, including factors that actually lead prospective clients to choose one advisor over another as well as how to avoid "differentiators" that unwittingly lead to just blending in instead of truly standing out.
