Despite devoting a lot of time and effort to establishing relationships with local “Centers of Influence” (COIs), such as attorneys and accountants, many advisors struggle to actually get referrals from them. Yet referrals from COIs in your target market generate more affluent prospects on average than any other advisor marketing strategy, according to a recent Kitces Research study. So, what can advisors do to generate referrals from their COI relationships? Join Michael Kitces and expert guests Brett Van Bortel and Jeffrey Levine as they share their expertise on what it takes to actually build relationships with COIs that produce results.
