Kitces Financial Planning Value Summit 2021
See What Real Advisors Are Doing To Demonstrate Their Value
See How Successful Advisors Demonstrate Their Value To Clients
The transition from “pure” investment management services to providing more holistic financial planning has been underway for more than a decade, as advisory firms either try to expand their value to defend against fee compression, or increasingly offer advice as a standalone service to generate standalone advice fees.
Yet the challenge is that historically, financial planning was always paid via subsequent product implementation, or as a part of an AUM fee… such that advisors have never had to ‘prove’ their financial planning value the way they do now with a more fee-for-service approach.
At the Kitces Financial Planning Value Summit, you’ll have a chance to see what successful financial planning value looks like, with a unique behind the scenes look at real financial advisors’ efforts to demonstrate their value in their marketing, their financial planning process, and their ongoing advice services.
The Hosts
Michael and Taylor will keep each session focused on what matters most: what advisors are doing that works.
Michael Kitces
Michael Kitces
Michael is the Head of Planning Strategy at Buckingham Wealth Partners and is a passionate advocate for evolving, expanding, and institutionalizing excellence in financial planning. In addition, he is a co-founder of the XY Planning Network, the former Practitioner Editor of the Journal of Financial Planning, and the publisher of the e-newsletter The Kitces Report and the popular financial planning industry blog Nerd’s Eye View through his website www.Kitces.com, dedicated to advancing knowledge in financial planning.
Taylor Schulte
Taylor Schulte
Taylor Schulte, CFP® is the founder of Define Financial, a fee-only retirement planning firm in San Diego, CA. In addition, he is the co-founder of The AGC community and hosts a popular marketing podcast for financial advisors called Experiments in Advisor Marketing. Schulte has been recognized as a Top 40 Advisor Under 40 by InvestmentNews and as a Top 10 independent financial advisor by Investopedia.
30-Minute Real World Conversations with Advisors Who Know What Success Looks Like
Each guest will screenshare their actual financial planning deliverables and show how they communicate their value to prospects and clients.
Dana Anspach
Dana Anspach
Dana Anspach is the founder and CEO of Sensible Money, LLC, a firm that specializes in retirement income planning. She is the author of How to Plan for the Perfect Retirement, a lecture series available on The Great Courses, Control Your Retirement Destiny and Social Security Sense. She has been practicing since 1995 and holds both her Certified Financial Planner and Retirement Management Advisor designations.
Mark Harris
Mark Harris
Mark Harris, CFP, is an Advisor with AdvicePeriod, a tech-forward wealth management firm, whose mission is to reinvent wealth management. In his role, he focuses on delivering comprehensive wealth management to individuals and families. His holistic approach to advice entails the organization and administration of all aspects of a client’s finances. Additionally, he manages the firm’s Advisory Services Team and is responsible for overseeing the Advisor Platform.
Jeremy Walter
Jeremy Walter
Jeremy is the founder of Fident Financial, LLC, a fee-only RIA located in Lancaster, Pennsylvania. He and his wife are raising four children, something that played largely into the decision to define "Enough" and stop accepting new clients at the end of 2020. He recently launched a course with Carl Richards designed for advisors about implementing a One-Page Financial Plan in their practices.
Mike Zung
Mike Zung
Mike Zung, CFP® is the founder of Java Wealth Planning. He has a long background in the software industry and now focuses on helping tech employees navigate equity compensation and live a life that aligns with their values. He is also passionate about financial literacy and has created a YouTube channel to provide free informational content.
Matthew Jarvis
Matthew Jarvis
Matthew runs a highly profitable, hyper-efficient lifestyle practice and is the co-founder of The Perfect RIA podcast. In 2020 Matthew’s firm, Jarvis Financial, ended the year with ~$1.5M in revenue on just shy of $200M of AUM and a 50%+ profit margin (EBOC), all while taking some 250+ ‘free days’ (days when he did not work). While this puts him at the pinnacle of ‘lifestyle firms’, it was a long and hard journey. Hear Matthew talk about his journey on the Kitces Advisor Success Podcast here and how he communicates value to clients here.
Aaron Grey
Aaron Grey
As the managing director of experience integration with Buckingham Strategic Wealth, Aaron helps advisors refine and perfect the experience they provide to our clients. Aaron also helps develop, implement, monitor and update wealth management strategies in pursuit of our clients financial goals.
Aaron joined Buckingham through the 2016 merger with Denver Money Manager LLC, where he worked from 2003 to 2015 and most recently as the firm’s managing partner. In that role, he oversaw the day-to-day operations of the firm and worked closely with clients to design a financial plan that would help them reach a place of financial serenity. Prior to entering the financial services arena, Aaron spent three years as an engineer in Texas and California.
Aaron earned his bachelor’s degree in chemical engineering in 2000 from the University of Colorado Boulder. He also holds the CERTIFIED FINANCIAL PLANNERTM professional designation.
Agenda
The Challenge Of Showing Value with an Intangible Financial Planning Service
Michael and Taylor will walk through the challenges that advisors face when trying to prove their value.
Michael Kitces
Michael Kitces
Michael is the Head of Planning Strategy at Buckingham Wealth Partners and is a passionate advocate for evolving, expanding, and institutionalizing excellence in financial planning. In addition, he is a co-founder of the XY Planning Network, the former Practitioner Editor of the Journal of Financial Planning, and the publisher of the e-newsletter The Kitces Report and the popular financial planning industry blog Nerd’s Eye View through his website www.Kitces.com, dedicated to advancing knowledge in financial planning.
Taylor Schulte
Taylor Schulte
Taylor Schulte, CFP® is the founder of Define Financial, a fee-only retirement planning firm in San Diego, CA. In addition, he is the co-founder of The AGC community and hosts a popular marketing podcast for financial advisors called Experiments in Advisor Marketing. Schulte has been recognized as a Top 40 Advisor Under 40 by InvestmentNews and as a Top 10 independent financial advisor by Investopedia.
Explaining Your Financial Planning Fees On Your Website
In her session Dana will show advisors:
- How she went through the process of branding her website
- How Sensible Money markets their financial planning value on their website and builds trust through education content
- How the firm showcases its services on the website and helps web visitors connect the value of financial planning services to a very transparent fee schedule
Dana Anspach
Dana Anspach
Dana Anspach is the founder and CEO of Sensible Money, LLC, a firm that specializes in retirement income planning. She is the author of How to Plan for the Perfect Retirement, a lecture series available on The Great Courses, Control Your Retirement Destiny and Social Security Sense. She has been practicing since 1995 and holds both her Certified Financial Planner and Retirement Management Advisor designations.
Using A Financial Planning Proposal To Show Value To Prospects
Mark will show:
- How the AdvicePeriod team creates and delivers proposals to SHOW their financial planning value to prospective clients
- The questionnaire that prospects complete and how the results are used to build the proposal
- A sample proposal, the different sections, and the technology used to build and deliver it
Mark Harris
Mark Harris
Mark Harris, CFP, is an Advisor with AdvicePeriod, a tech-forward wealth management firm, whose mission is to reinvent wealth management. In his role, he focuses on delivering comprehensive wealth management to individuals and families. His holistic approach to advice entails the organization and administration of all aspects of a client’s finances. Additionally, he manages the firm’s Advisory Services Team and is responsible for overseeing the Advisor Platform.
The One-Page Financial Plan
Jeremy will show:
- The process for creating the One-Page – the workflow that powers it, technology he uses, and where it fits in his new client workflow.
- The actual One-Page Financial Plan deliverable with a discussion of each section
- How the One-Page Financial Plan is created for a new client, what inputs are required and how it’s implemented and maintained
Jeremy Walter
Jeremy Walter
Jeremy is the founder of Fident Financial, LLC, a fee-only RIA located in Lancaster, Pennsylvania. He and his wife are raising four children, something that played largely into the decision to define "Enough" and stop accepting new clients at the end of 2020. He recently launched a course with Carl Richards designed for advisors about implementing a One-Page Financial Plan in their practices.
Crafting A 'Beautiful' Financial Plan Unique To Your Advisory Firm
Mike will share:
- His actual “beautiful custom financial plan” and the step-by-step process for how it’s created
- The spreadsheet he built to generate the Sankey diagram that summarizes a client’s cash flow
- How he uses the client calendar to mark milestones instead of “tasks” to be completed
Mike Zung
Mike Zung
Mike Zung, CFP® is the founder of Java Wealth Planning. He has a long background in the software industry and now focuses on helping tech employees navigate equity compensation and live a life that aligns with their values. He is also passionate about financial literacy and has created a YouTube channel to provide free informational content.
Showing Your Ongoing Value With An Annual Stewardship Report (in Collaboration with Susan Strasbaugh)
Aaron will share:
- The actual Client Stewardship Report template created by Buckingham
- Where the vision and values generated during the LifeDiscovery conversation get incorporated into the deliverable
- How he uses financial planning software to create the report
Aaron Grey
Aaron Grey
As the managing director of experience integration with Buckingham Strategic Wealth, Aaron helps advisors refine and perfect the experience they provide to our clients. Aaron also helps develop, implement, monitor and update wealth management strategies in pursuit of our clients financial goals.
Aaron joined Buckingham through the 2016 merger with Denver Money Manager LLC, where he worked from 2003 to 2015 and most recently as the firm’s managing partner. In that role, he oversaw the day-to-day operations of the firm and worked closely with clients to design a financial plan that would help them reach a place of financial serenity. Prior to entering the financial services arena, Aaron spent three years as an engineer in Texas and California.
Aaron earned his bachelor’s degree in chemical engineering in 2000 from the University of Colorado Boulder. He also holds the CERTIFIED FINANCIAL PLANNERTM professional designation.
Systematizing Your Ongoing Value With A Client Service Calendar
Matthew will show:
- The quarterly invoice he uses to show clients their transparent fee
- The most popular value-add deliverables he has created and sent to clients over the years
- The process for creating those value adds and the spreadsheets/technology he has created to help make the process efficient
Matthew Jarvis
Matthew Jarvis
Matthew runs a highly profitable, hyper-efficient lifestyle practice and is the co-founder of The Perfect RIA podcast. In 2020 Matthew’s firm, Jarvis Financial, ended the year with ~$1.5M in revenue on just shy of $200M of AUM and a 50%+ profit margin (EBOC), all while taking some 250+ ‘free days’ (days when he did not work). While this puts him at the pinnacle of ‘lifestyle firms’, it was a long and hard journey. Hear Matthew talk about his journey on the Kitces Advisor Success Podcast here and how he communicates value to clients here.
The Kitces Summit Community Conversation
After the Summit, meet with your peers, discuss your plan of action, and solve for pain points. The Community Conversation is entirely virtual and included with your ticket.
Purchase Your Tickets Today!
Tickets include access to the Summit and the Community event, recording and handouts.
Kitces Premier Members get 25% off the regular price with log in.
$297 Premier Member (25% off)
$397 General Admission
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