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#FASuccess Ep 180: Getting A Year’s Worth Of Growth Every Month By Going All-In On A Clear Target Market, with Ryan Inman

June 9, 2020 07:03 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Welcome back to the 180th episode of Financial Advisor Success Podcast!

My guest on today's podcast is Ryan Inman. Ryan is the founder of Physician Wealth Services, an independent RIA based in San Diego that serves over 140 physician clients. What's unique about Ryan, though, is the way he's gone all in on the niche of serving physicians to the point of renaming his advisory firm, launching a "Financial Residency" podcast, and restructuring his entire financial planning process into ‘inpatient’ and ‘outpatient’ services, to the point that now in his fifth year of business, he's adding more clients every month than he added in his entire first year as a generalist.

In this podcast, we talk in-depth about how Ryan chose the niche of working with physicians, the mindset shift he had to go through to get comfortable narrowing the focus of his practice, how going to the FinCon Financial Bloggers Conference gave him the inspiration to actually market to and reach his niche, and how he has ultimately found that having a focused niche is making it easier to market because you don't actually need to reach a lot of people to get new clients when your niche marketing is focused.

We also talk about Ryan's financial planning services themselves. His unique fee structure of charging clients either $500 a month or $833 a month (those are his only two options), the unique expertise in student loan planning he had to develop to really serve his niche effectively, what he does for his clients upfront and on an ongoing basis to earn those monthly fees, and why Ryan ultimately had to go outside of traditional financial planning software and to use tools like YNAB to actually help his clients in the areas that they needed advice most.

And be certain to listen to the end, where Ryan talks about the importance of having your own financial foundation set before you launch your own firm and why he waited almost two extra years before going out on his own. Why even though Ryan is glad he waited to launch his firm, he regrets not focusing into a niche earlier on, and how if he could do it over again, the only thing he'd really change is finding a business partner sooner rather than later, because, in the end, it can be pretty lonely launching an independent advisory firm from scratch.

Summer Reading List Of “Best Books” For Financial Advisors – 2020 Edition

June 8, 2020 07:01 am 3 Comments CATEGORY: Personal/Career Development

In a ‘normal’ year, summer is the season of vacation and family trips, as client meetings tend to slow down (if only due to the clients' own vacations), and advisors get a little more time for rest and relaxation. Unfortunately, the coronavirus pandemic has disrupted a lot of family and vacation plans for 2020… yet the need for getting some rest remains, as it is arguably even more important to find time to recuperate from the client and business stresses of recent months. Which in practice, often includes finding a little time to catch up on some good books!

The question, of course, is then to figure out “what’s a good book to read these days?” As a voracious reader myself, I'm always eager to hear suggestions from others of great books to read, whether it's something new that's just come out, or an "old classic" that I should go back and read (again or for the first time!). And so, in the spirit of sharing, a few years ago I launched my list of "Recommended (Book) Reading for Financial Advisors", and it was so well received that in 2013 I also started sharing my annual "Summer Reading List" for financial advisors of the best books I'd read in the preceding year. It quickly became a perennial favorite on Nerd's Eye View, and so I've updated it every year, with new lists of books in 2014, 2015, 2016, 2017, 2018, and a fresh round last year in 2019.

And now, I'm now excited to share my latest Summer Reading list of top books for financial advisors in 2020, including some suggestions from our growing ‘team of nerds’ here at Kitces.com (including Derek Tharp, Erica Crane, and Matt Nelson), with suggestions on books about building a virtual culture (if you decide to keep your advisory firm virtual even after businesses are permitted to re-open in person!) or alternatively hiring a virtual assistant, how to refine and focus your marketing message by figuring out exactly what your value is to clients (in essence, what ‘job’ your clients are really hiring you to fulfill) and how to more effectively differentiate (under the philosophy that for branding purposes, “it’s better to be different than [just] better”), tips on how to better communicate with clients and help them change their behaviors to achieve their own goals, ways to take small steps to improve your own life (and why it’s easier to improve yourself by taking small steps instead of making big change resolutions), a discussion of whether we’re focusing on the wrong measures of economic growth and wealth in setting economic policy, and a look at how various government policies over the past 200 years have limited the ability of many minority populations to be able to accumulate wealth in the first place (which, due to two centuries of compounding – or the lack thereof – have amplified the racial wealth gap in America, with profound implications on the diversity of financial planners and who we serve as well).

So as the summer season gets underway, I hope that you find this suggested summer reading list of books for financial planners to be helpful… and please do share your own suggestions in the comments at the end of the article about the best books you've read over the past year as well!

Weekend Reading for Financial Planners (June 6-7)

June 5, 2020 03:01 pm 3 Comments CATEGORY: Weekend Reading

Enjoy the current installment of "weekend reading for financial planners" – this week's edition kicks off with the big industry news that both the Department of Justice, and the shareholders of both Charles Schwab and TD Ameritrade, have all approved the proposed 'Schwabitrade' merger, making it now only a matter of when (not if) the merger will happen (for what may still be a multi-year transition before the integration is complete in 2022 or 2023!).

Also in the news this week is a new Department of Labor fiduciary proposal that has been sent to the Office of Management and Budget (OMB) for review and should be revealed in July (but more likely to coordinate with Regulation Best Interest's lower standard than reinstituting the prior DoL fiduciary rule), and a new industry study finding that the AUM model is weathering the pandemic recession better than the traditional commission-based model, but the pullback may still leave scars on some advisory businesses.

From there, we have a number of tax-related articles, including the passage of a new Paycheck Protection Program (PPP) Flex Act from Congress that will make it easier for businesses to use PPP (and to still benefit from payroll tax deferral even if they have a PPP loan forgiven), the tax issues that arise from remote workers doing their work from a new/different state (that may trigger multi-state taxation, even if only there on a temporary basis during the pandemic shutdown), and how ultra-low interest rates are stirring fresh interest in ultra-HNW estate planning strategies from IDGTs and intra-family loans to GRATs.

We also have a few advisor technology articles, including the latest annual tech survey from financial planning magazine showing a growing interest in model marketplaces and 'robo' solutions (albeit with some concerns about their sampling methodology and whether it is really representative of the advisor community), a look at the popular options for advisor portfolio performance reporting, and how increasingly 'capable' advisor tech tools are becoming so complex they're actually becoming less likely to be used and valued in many cases!

We wrap up with three interesting articles, all around the theme of #BlackLivesMatter and the explosion of conversations around race, which have significant implications for the financial services industry as well: the first explores how advisors of color (and those from communities of color) are being impacted by the widespread protests; the second examines some of the challenges of black advisors, in particular, who are trying to build their financial planning careers; and the last provides some helpful and grounded suggestions for advisors who do want to 'do something' and better understand race issues but aren't certain where to start and how to become a better Ally, with a "Justice In June" program that provides concrete exercises of books, videos, and podcasts that take 10, 25, and 45 minutes per day.

Enjoy the 'light' reading!

Kitces & Carl Ep 35: Favorite Questions To Ask A Prospective Client To Build Trust In The First Meeting

June 4, 2020 07:19 am 3 Comments CATEGORY: Kitces & Carl Podcast

Every business transaction (whether for a good or a service) moves both parties involved towards a desired state. A prospective customer or client needs something, and they also need someone to help them get it. Along the way, the person providing the good or service may or may not be successful in helping the customer or client reach their desired outcomes (whatever those may be), and one of the biggest determinants of their success is good questions.

In our 35th episode of Kitces & Carl, Michael Kitces and financial advisor communication expert Carl Richards explore their favorite questions to ask in a first meeting with a prospective client in order to get to know them better, start to establish trust, and take the initial steps towards building what will hopefully develop into a long-term, mutually beneficial relationship.

As a starting point, it’s important to keep in mind the path that the prospective client took in order to book their initial meeting in the first place (e.g., were they referred by an existing client or did they come in ‘cold’?) because that will help frame the initial conversation and give the advisor a confidence boost as the prospective client and advisor get to know each other.

Because asking good questions is about far more than checking off each box from a 17-point intake form or formulaically reciting from a predetermined script. In fact, the best questions are often ones that people have never been asked before, or are, at least, asked in such a way that offers someone a different perspective. While such questions can often create some discomfort (the best questions usually do!), they can also pave the way for some meaningful insights.

From there, perennial favorites include such questions as, “What's important about money to you?” (which helps lay the groundwork for establishing what really matters to the client and what might help keep them on track later on down the line), Dan Sullivan’s “What would need to happen in the next three years for you to deem this relationship a success?” (which provides a more concrete time frame around figuring out what their ‘desired future state’ is), and George Kinder’s famous three questions about what someone would do given increasingly narrow time frames on their longevity.

Perhaps one of the most useful questions, however, is simply, “What brought you in to see me today?” Because the disappointing reality of this business of financial advice and planning is that people don’t spontaneously come to the realization that they really need to get a comprehensive financial plan as soon as possible. Rather, there has usually been some sort of triggering event that brought them in and there’s some immediate and pressing need that they have at the moment, and understanding the triggering event accompanying their pain point can be very powerful when building trust.

Ultimately, the key point is that, no matter which questions an advisor uses in their first meeting with a prospective client, building trust is about being open to having a conversation, being comfortable and confident, and being empathetic to whatever a prospect’s pain point may be. Because, at the end of the day, the real beauty of this business is helping clients get from what they want to what we all know they need.

When CFP® Professionals Have To Actually ‘Do’ Financial Planning

June 3, 2020 07:08 am 0 Comments CATEGORY: Ethics

One of the hallmarks of recognized professions is that they have established Practice Standards that define the process that professionals of that discipline are expected to engage in to ensure that their clients/patients/etc. are well-served. The end result is not only a more consistent quality of service from that professional discipline – when everyone engages in a vetted process that has been refined by recognized best practices – but also an important means of protection for professionals themselves, who can point to the fact that the process was diligently followed, even and especially in scenarios where the outcome isn’t favorable (e.g., the doctor who can point to the fact that the processes were conducted appropriately, even if the patient themselves unfortunately didn’t survive).

Accordingly, CFP® professionals have long had a version of “Financial Planning Practice Standards” that apply to the delivery of Financial Planning itself, known by the EGADIM acronym (short for Establish relationship, Gather data, Analyze the client situation, Develop and present planning recommendations, Implement the recommendations, and Monitor). But effective on October 1^st of 2019 (which were first enforced starting on June 30^th of 2020), CFP Board updated the Financial Planning Practice Standards to a new 7-step process of CGADPIM (understand Circumstances, Gather data, Analyze, Develop recommendations, Present recommendations, Implement, and Monitor).

CFP® professionals providing Financial Planning are expected to engage in the full 7-step Financial Planning process with clients, unless the Scope of Engagement specifically excludes the Implement and Monitor phases (e.g., for an hourly or project-planning-only engagement). In addition, the full Financial Planning Practice Standards will apply if the Client engages the CFP® professional for Financial Advice that broadly integrates a wide range of advice areas or otherwise requires Financial Planning based upon a weighing of factors that CFP Board specifically identified in the Code and Standards (i.e., “Financial Advice that Requires Financial Planning”), or in situations where the Client has a reasonable basis to believe the CFP® professional will provide or has provided Financial Planning (i.e., if the CFP® professional suggests the Client is going to receive Financial Planning based on how they market and hold out, they have to actually do so!).

Notably, though, CFP® professionals do not have to engage in comprehensive (7-step) Financial Planning with every client. In situations where clients do not engage for Financial Planning, or seek out only narrow-scope (i.e., non-integrated) Financial Advice – or where the Client outright refuses to engage in the comprehensive Financial Planning process after being warned of the consequences – CFP® professionals may still proceed in providing non-Financial-Planning (i.e., not comprehensive and following the full 7-step process) Financial Advice. However, in all cases, CFP® professionals will still be held to CFP Board’s new ‘fiduciary-at-all-times’ standard with respect to the advice itself (even if not delivered pursuant to the full 7-step process).

The key point, though, is simply to understand that whenever CFP® professionals are engaged in Financial Planning itself – or provide advice that is so comprehensive and integrated it necessitates the full scope of Financial Planning – they are expected to follow the full 7-step Financial Planning process. Which isn’t intended to be unduly burdensome, but simply to help ensure that when financial planning advice is given, the CFP® professional has fully considered all the relevant facts and circumstances, as well as Client goals and objectives, before coming to a fiduciary recommendation in the Client’s best interests!

#FASuccess Ep 179: Investment Banking For Wealth Management And The Evolution Of Advisor Enterprise Value, with Elizabeth Nesvold

June 2, 2020 07:06 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Welcome back to the 179th episode of Financial Advisor Success Podcast!

My guest on today's podcast Elizabeth Nesvold. Elizabeth is the managing director and head of asset and wealth management investment banking for Raymond James, which provides investment banking services for some of the largest independent advisory firms engaging in capital transactions. What's unique about Liz though, is that she has covered wealth management as an investment banker for more than 25 years now, and has seen firsthand how the valuation of wealth management firms has evolved over the decades to become what it is today.

In this episode, we talk in-depth about how an investment banker looks at the valuation of an advisory firm. The way that, early on, RIAs were valued primarily by their assets under management and how evolving advisory fee models, away from the traditional 1% AUM fee, caused a shift for RIAs to be valued by their gross revenues instead. The way further shifts in what advisory firms do (and don't do) to provide value for their fees, and the associated cost for those services, have caused advisory firm valuations to shift again to focus on multiples of free cash flow instead, and how obtaining a valuation of an advisory firm can be a powerful tool for the firm owner to understand whether the business is really getting a good business ROI on the resources it expends to service its clients.

We also talk in-depth about what investment bankers actually do for wealth management firms, the dynamics of raising capital when starting an advisory firm and who actually can raise capital to start a firm, how it works when an investment banker is engaged to help an advisory firm recapitalize and buy out an existing partner or founder, why advisory firms engage investment bankers to facilitate mergers and acquisitions when buying or selling a firm, and the typical success fee that investment bankers receive to help make sure a deal actually goes through.

And be certain to listen to the end where Liz shares her own journey as someone who sat down at her kitchen table and started her own firm, Silver Lane, that grew into a practice, and then into a business, and then ultimately was sold to Raymond James. How she navigated the challenges in crossing the deserts of profitability that emerged as the business reinvested for growth, and what she learned as a founder that sold her own firm that she now brings to the table in counseling other advisory firm founders that are getting ready to sell their businesses as well.