A major challenge for new financial advisors is gaining the trust of clients who are typically much older than them... as it can be hard to gain the trust of clients who look at you like one of their children (or grandchildren!).
However, the reality is that age bias isn't unique to newer and younger advisors. A form of "reverse" age bias also exists from younger clients towards "older" and more experienced advisors, where the client may fear that the advisor is going to retire (or even pass away) before the advisor can fulfill their long-term relationship to serve their client!
In this week’s #OfficeHours with @MichaelKitces, my Tuesday 1PM EST broadcast via Periscope, we look at some strategies that experienced advisors can pursue to address this client fear. After all, it is legitimate for clients to be concerned about being repeatedly forced to go through the work of finding a new advisor over and over again if their existing "older" advisors keep retiring before they do!
In fact, given this fear, the best way to address age bias against experienced advisors is to have a solution that ensures continuity for clients. This could be establishing a succession plan, such that the business will outlive the founding advisor (which means clients can continue to be served by the business, even if it's not the original advisor who's servicing them). Or the approach could be to simply sign an "exit planning" agreement that contractually obligates another (larger) firm to buy the practice and continue to serve the clients, again ensuring from the client's perspective that they won't have to search for a new advisor as soon as their current advisor retires.
Alternatively, it may be more appealing to simply shift the nature and focus of the business itself, away from "long-term" relationship-based financial planning (that's hard to deliver on with a limited time horizon), and instead focus on hourly or project financial planning work, which is more "transactional" in nature and doesn't have the same high stakes for clients.
In any event, though, the bottom line is that it really is reasonable for clients to raise the concern: "I don't want to have to start over finding a new financial advisor by working with an experienced one who may retire soon (or that I may outlive altogether)." But that's not an insurmountable challenge for an experienced advisor. It simply means limiting and narrowing the scope of the financial planning engagement, or ensuring that ultimately the client's relationship is really with the advisory firm, and that they can continue to be clients of the business long after the original founding advisor has moved on!