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With the ongoing commoditization of investment management services, and ever-increasing pressure on active investment managers to demonstrate their value, many have raised the question of whether financial advisors will eventually succumb to the pricing pressures of low-cost robo-advisors.
In today's guest post, Bob Seawright from Above The Market makes a compelling case for the long-term value of a financial advisor beyond just security selection and portfolio management, and highlights a "hierarchy of financial advisor value" that starts with the areas where financial advisors have the most impact - on savings and investment behavior, and providing financial planning advice - beyond which the actual implementation of an investment portfolio is just a small slice.
So whether you're a financial advisor who finds it difficult to articulate your value beyond just portfolio management services, or are simply looking for a new take and some fresh inspiration on how to describe your value to current and prospective clients, I hope that you find this hierarchy of financial advisor value to be beneficial in your practice!