The current regulatory oversight structure for advisors is a patchwork combination of FINRA, SEC and state securities regulators, and state insurance regulators, depending on which types of insurance or investment products/services the advisor offers. Regardless of the regulator, though, the compliance process is substantively similar for all of them: the advisor is evaluated based on the final solution that is sold/implemented, and the focus of compliance is on substantiating that particular product recommendation or investment portfolio implementation.
Under the Department of Labor’s fiduciary rule, though, a new standard is emerging, in a manner that transcends the traditional dividing lines of product channels: that the advice must be in the best interests of the client. Which means not only must the product have been reasonable and not UNsuitable… a prudent expert would have to concur that the recommendation itself was actually in the best interests of the client and improved his/her situation.
In today’s compliance landscape, though, this introduces significant new challenges. The financial services industry has not adopted a standardized advice process for advisors to consistently adhere to, in order to demonstrate their fiduciary duty of care and due diligence. Nor is there any clear agreed-upon framework to determine when a particular recommendation is “best” or not, based on a specific set of client goals and circumstances.
Fortunately, technology can help to solve these problems, but will require a significant change from the compliance technology tools today. This may entail a shift in financial planning software (from being a mere analytical tool for advisors to an actual oversight tool for financial institutions), or the development of third-party software that takes an established advice process (or creates a new one) and institutionalizes it with due diligence and procedural checklists.
Or alternatively, the DoL fiduciary rule may actually spawn the next generation of “robo-advice” software, designed not directly for consumers, but as a compliance-driven solution to ensure that all advisors in the organization are giving the same consistent advice… and potentially transforming the financial advisor from the one who crafts the client advice, to someone who instead simply delivers the institution’s computer-generated advice and helps the client take the necessary steps to change their behavior, follow through, and implement?