Being able to communicate effectively with clients is an essential skill for a financial advisor. Yet the reality is that few of us are really trained in how to communicate effectively. Instead, most of us simply have our own natural style, and clients either connect with you, or they don't.
In this week’s #OfficeHours with @MichaelKitces, my Tuesday 1PM EST broadcast via Periscope, we look at some psychological profiling tools that financial advisors can use to better understand their clients' communication styles, which makes it easier for the advisor to figure out whether or how to adapt the way information is presented to clients.
From financial industry tools like Financial DNA, to general profiling tools like ProScan PDP, and even work style tools like Kolbe, there are a number of solutions available that can help advisors understand how to better communicate with a wider range of clients.
Of course, the reality is that in the early years, often the focus for new financial advisors is simply on mastering their technical competency and skills, and trying to focus on communication at the same time can be overwhelming. But for more experienced and established advisors, adopting psychological profiling tools may be an appealing path to deepen client relationships and grow the business!