FP+Careers - Part 23

Weekend Reading for Financial Planners (Oct 5-6)

October 4, 2019 02:54 pm 0 Comments CATEGORY: Weekend Reading

Enjoy the current installment of "weekend reading for financial planners" – this week's edition kicks off with a slew of news stories spurred by Interactive Brokers' announcement that it was cutting its trading commissions on all US stocks and ETFs to zero, which in turn spawned announcements from Schwab doing the same just two business days later, TD Ameritrade price-matching Schwab at zero just hours after that, E-Trade cutting their trading commissions to zero the next day... and Fidelity notably deciding to hold firm (albeit at just $4.95/trade), and suggesting that it may be better to hold firm on pricing if it keeps Fidelity's revenue up to be able to provide advisors better service as well!

From there, we have a few articles on hiring and leveraging associate advisor talent in your advisory firm, from a discussion about the benefits of delegating (both to free up your time, and give your team more opportunities to excel and rise to the occasion), tips on how to pick the right/best successor for your firm, why associate advisor compensation actually declined in the latest benchmarking study despite an ongoing talent shortage (hint: advisory firms are so desperate that they're hiring those with less experience and less talent... and then paying them less in the process), and some good suggestions on what to ask (and what you may not ask) when interviewing a prospective associate advisor!

We wrap up with three interesting articles, all around the theme of gratitude and sharing (and accepting praise for) our good deeds: the first explores why it's important to learn to accept compliments with gratitude and not just brush them off saying "It was nothing"; the second delves into the research on "virtue signaling" and when/whether it's good to show off your own good deeds; and the last explores what you should actually do to accept a compliment with grace (and make the person giving the compliment feel appreciated for having done so!), including and especially when the compliment is from yourself!

Enjoy the 'light' reading!

#FASuccess Ep 144: The Past, Present, And Future Evolution Of The RIA Custody Model, with Tom Bradley Jr.

October 1, 2019 07:05 am 3 Comments CATEGORY: Financial Advisor Success Podcast

Welcome back to the 144th episode of Financial Advisor Success Podcast!

My guest on today's podcast is Tom Bradley. Tom is the former president of TD Ameritrade Institutional, one of the leading RIA custodial platforms serving nearly 7,000 independent RIAs with almost $600 billion of assets held in custody.

What's unique about Tom, though, is that he led the original Waterhouse Advisor Services platform when it was first started back in 1992, and has been a part of the growth and evolution of financial advisors operating as independent RIAs on the custodial platform for more than 25 years.

In this episode, we talk in depth about the evolution of the RIA custody model itself. From the early days when advisors had no direct means to actually trade across multiple client accounts and had to manually enter transactions off paper trade confirmations into their portfolio performance reporting systems, to the development of the first wave of RIA custodial tech integrations when few advisors had more than $20 million of AUM and couldn't demand much of their providers, to TD Ameritrade's unique pivot into an open architecture system with its Veo Open Access platform, because their acquisition by Ameritrade in 2006 gave them a unique opportunity to leverage the first wave of APIs that other RIA custodians hadn't fully developed yet.

We also talk about the nature of the RIA custodial business itself. The not always apparent ways that RIA custodians generate their revenue from advisors and their clients, why the RIA custodial options for how cash is invested has become such a hot-button issue, what it really costs an RIA custodian to service an advisor on average and what clients actually pay as a percentage of their assets, and what it would take to develop an RIA custodial platform that itself operated on a truly fee-only basis.

And be certain to listen to the end, where Tom shares his perspective on the future of the RIA custodial business. The gaps he still sees in how advisory firms manage succession plans and the transition of clients after a founder passes away, and why in the end, the fact that RIA custodians may also compete with their RIAs for end investors in their retail brokerage businesses can still be a net benefit to most advisors because it brings down the cost of the custodial platform in the first place.

#FASuccess Ep 141: Building The Differentiated Foundation For Successful Advisor Marketing, with Kristen Luke

September 10, 2019 07:05 am 2 Comments CATEGORY: Financial Advisor Success Podcast

Welcome back to the 141st episode of Financial Advisor Success Podcast!

My guest on today's podcast is Kristen Luke. Kristen is the founder of Kaleido Creative Studio, a marketing consulting firm that specializes in multi-advisor fee-only RIAs with $100 million to $1 billion in assets under management, doing financial planning for individual clients.

What's unique about Kristen, though, beyond her clear focus on her target ideal client, is the kaleidoscope wheel of advisor marketing activity she's created, and the steps that advisors can take in each area, from basic to intermediate to advanced, in growing their own marketing channels.

In this episode, we talk in-depth about Kristen's marketing wheel, including the six core areas of client referrals, COI referrals, online marketing, thought leadership, community awareness, and conversion, and what it takes to improve in each of those areas, from refining client profiles by first concretely defining the triggering events that bring your target ideal clients in, to the starting steps of online marketing, from various "find an advisor" websites to refining your local SEO, to the reason why you shouldn't write books or try to appear on TV until you have a blog first, and why podcasts are replacing webinars as the hot new advisor marketing channel.

We also talk about what it takes to build the right marketing foundation. Why defining an ideal client profile really is absolutely essential to differentiate and build a successful marketing funnel, how to identify the right target client for your firm if you've already got a wide range of clients and aren't sure where to go next, and the key data that you should start tracking in your advisor CRM now so that you'll be able to measure the results of your marketing efforts properly once you begin to invest into them.

And be certain to listen to the end, where Kristen talks about how she's lived the advisor marketing path in her own consulting firm to advisors, from making a decision or find the focus of her own ideal target advisory firm to work with, how she's been able to grow her own marketing reach without actually spending a lot of money on marketing, and how she followed the path of many advisors in growing her own firm to the point that she had to spend more time than she liked just managing the people, and the reason she ultimately decided to right-size her own firm to better focus on the types of clients she enjoys working with the most, and got a lot happier in the process.

Weekend Reading for Financial Planners (August 24-25)

August 23, 2019 02:58 pm 0 Comments CATEGORY: Weekend Reading

Enjoy the current installment of "weekend reading for financial planners" – this week's edition kicks off with new guidance from the SEC that is taking an increasingly tough look at proxy voting and how RIAs (and the proxy advisers who give them guidance) are voting their proxies in an age of rising shareholder activism (suggesting that there may be another shoe to drop with additional proxy voting guidance in the coming year as well).

From there, we have several marketing-related articles this week, including a look at how the best approach to prospective clients is better understanding what their biggest worries are (recognizing that when clients feel truly understood after having been asked good questions, they often just presume the advisor will have the skills to solve their problems anyway), a good "probing" question to ask to better understand prospective clients' real needs, a look at the wide range of reasons that clients actually hire an advisor (hint: it's not just about solving complex problems or helping them with financial ignorance, sometimes it's just for the convenience of delegating what they could but don't want to do themselves!), and ways to field the always-challenging question of "how much do you charge?"

We also have a few investment articles this week, from a discussion of what the inverted yield curve signals (or not), to why there's actually such a thing as being too diversified in stocks (at least for active managers who are actually trying to outperform), how liquid alternatives may not actually be much of a diversifier to equities (at least compared to just buying old-fashioned intermediate-term Treasuries), and how hedge fund alpha has continued to shrink over the past decade from what appears to be "too much" interest from institutional investors that caused hedge funds themselves to shift their focus and business practice (in not-entirely-positive ways).

We wrap up with three interesting articles, all around the theme of working long hours and the importance of finding balance: the first is an interesting research study that finds it's not actually working long hours that can cause adverse health effects, but specifically having a workaholic mentality that isn't able to disconnect from work (even after the long work hours are over); the second provides a powerful reminder on the importance of delegating in order to grow; and the last points out that while being "busy" is almost worn as a badge of honor in modern culture, in practice it's often just a signal that someone is doing a poor job prioritizing their work and their focus... which means instead of just trying to be Busy, it's better to try and find Balance by truly prioritizing what really matters most, and learning to let go of the rest that doesn't really matter in the end (because, by definition, it wasn't the greatest priority!).

Enjoy the "light" reading!

#FASuccess Ep 138: Leveraging A Media PR Strategy To Attract Ultra-High-Income (Millennial) Clients, with Douglas Boneparth

August 20, 2019 07:03 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Welcome back to the 138th episode of Financial Advisor Success Podcast!

My guest on today's podcast is Douglas Boneparth. Douglas is the founder of Bone Fide Wealth, an independent RIA based in New York City that manages nearly $80 million of assets under management for 100 client households.

What's unique about Douglas, though, is that after starting out in a fairly traditional broker-dealer business model serving affluent retirees, he decided to shift and focus on serving a niche of very high-income millennials, most of whom make half a million to $1 million per year in income.

In this episode, we talk in depth about Douglas's niche of working with ultra-high-income millennials. Why he chose to invest so heavily in a younger clientele that's investing in themselves with high student debt loads that often precede their high-income jobs, the way he structures his fee as a combination of a traditional AUM fee plus a flat annual planning fee of $2,000 and $10,000 that's waived once the client reaches half a million of assets under management, because his clients are so high income, they often reach his asset minimums quite quickly, and how he's been able to be so effective with a media- and PR-driven marketing strategy that he's used to attract such high-income millennial clients to himself in the first place.

We also talk about how Douglas structures his own advisory firm. The reason he decided to transition from being a registered rep with Commonwealth as his broker-dealer to become an independent RIA but stay with Commonwealth to provide his RIA support services, why he decided to stop implementing term insurance policies himself for his clients even though he views life insurance as a critical element of the financial plan, and how he sees the rise of millennial-oriented do-it-yourself technology platforms and financial services as the key to being able to work with and support his own millennial clients.

And be certain to listen to the end, where Douglas shares his views on why the industry still has such a difficulty attracting millennials to become financial advisors, his own advice for young advisors looking to get started in the advisory business on how to navigate the sales culture that still exists at many large firms that do the bulk of the industry's next-generation hiring, and the path he pursued from starting out in his father's advisory practice to eventually deciding to break the traditional industry mold and build the advisory business he wanted to build for himself instead.

#FASuccess Ep 137: The Evolution Of How Financial Advisors Solve Client Problems Across Industry Channels, with Lou Tranquilli

August 13, 2019 07:05 am 2 Comments CATEGORY: Financial Advisor Success Podcast

Welcome back to the 137th episode of Financial Advisor Success Podcast!

My guest on today's podcast is Lou Tranquilli. Lou is the founder of Tranquilli Financial Advisor, an independent RIA based in Clinton, NJ that oversees more than $100 million of assets under management for 110 clients.

What’s unique about Lou, though, is the way his advisory firm has evolved over more than 25 years across every channel of the industry, having started out as a traditional life insurance sales agent, shifting to the broker-dealer model, then becoming a hybrid RIA, and now making one more recent transition to the independent RIA channel.

In this episode, we talk in depth about how Lou structured his independent RIA as an experienced practitioner. From why he chose Trust Company of America as his custodian rather than one of the traditional big four custodians, the way he brought together an integrated technology stack built around his custodian, to how, despite criticisms that solo advisors will need more size and economies of scale to compete, the increased efficiency of technology to support his solo RIA over his prior broker-dealer actually allowed him to reduce his staff support and increase his profit margins after making the transition.

We also talk about Lou’s journey through the industry itself, from starting out as a traditional life insurance agent in the 1990s and embracing the sales job, even making top of the table with MDRT, to deciding to walk away from the insurance sales job after a decade of tiring of the environment where, as Lou puts it, you’re out of business every minute you’re not calling somebody, and to walk away from his insurance renewals in order to transition to a recurring revenue AUM model that would allow him to focus more on serving existing clients. How Lou hired a marketing director to help him craft and then focus into a niche and triple his firm in under four years, and the way he sought out confidants and formed a study group to get ongoing feedback and guidance from peers on how to continue to refine his business.

And be certain to listen to the end, where Lou explains how despite the fact that he’s always been focused on trying to help clients solve their problems, his own advice role and the services he provided were impacted and materially different as he switched from one industry channel to another.

So whether you’re interested in learning about how Lou went independent and lauched his own RIA, how he outsources his staffing needs, or how a business development manager helped him grow, then we hope you enjoy this episode of the Financial Advisor Success podcast.

#FASuccess Ep 134: Positioning A Family-Owned Advisory Business For The Next Generation Of Growth, with Andrew Altfest

July 23, 2019 07:01 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Welcome back to the 134th episode of Financial Advisor Success Podcast!

My guest on today's podcast is Andrew Altfest. Andrew is the president of Altfest Personal Wealth Management, an independent RIA based in New York City that oversees nearly $1.3 billion for nearly 600 affluent clients.

What's unique about Andrew, though, is that he's become the second-generation leader in a family advisory firm founded by his parents who themselves were early NAPFA fee-only pioneers, and how he's now positioning the business to grow and build upon their legacy in the decades to come.

In this episode, we talk in-depth about the dynamics of a family business. Why it's often easier to find alignment in a family business because the values of the owners and parents tend to get transmitted to the children as successors within the family from a young age, how Andrew ended up finding the path to the family business despite having not planned to pursue it originally, and the ways his parents exposed him to all aspects of the business, from operations to clients from early on to build his breadth of experience as a future leader.

We also talk about how exactly Andrew is beginning to position the firm for the future, from rolling out a next-generation client service charging a minimum planning fee to serve the children of their current clients, to increasingly leveraging technology tools to communicate with clients by a wider range of means, and how Altfest eventually decided to hire tech developers and begin to create their own technology tools to better track and find planning opportunities for clients, a solution that they eventually intend to make available for other advisory firms as well.

And be certain to listen to the end, where Andrew talks about the changes he's implemented as a leader of the firm since going back to get his MBA and participating in the Schwab Executive Leadership Program, from rolling out an annual client engagement and satisfaction survey that's tied directly to the firm's advisor compensation, the employee satisfaction surveys they do internally to evaluate their team, and the practical challenges that Andrew faced and overcame in trying to drive change in a long-standing, already-successful advisory firm.

#FASuccess Ep 133: Joining As Sibling Partners To Launch A Joint Advisory And Accounting Firm, With Danna Jacobs

July 16, 2019 07:06 am 2 Comments CATEGORY: Financial Advisor Success Podcast

Welcome back to the 133rd episode of Financial Advisor Success Podcast!

My guest on today's podcast is Danna Jacobs. Danna is the co-founder of Legacy Care Wealth and Inspired Vision Accounting, a combination of financial planning and small business accounting firms that serve nearly 80 high-income, next-generation clients. What's unique about Danna though is that she launched her advisory firm and accounting practice jointly with her brother, where she focuses on the financial planning and he focuses on the accounting and tax planning as they grow the businesses together.

In this episode, we talk in-depth about how Danna's firm works with next-generation clients, their blended fee model of charging $150 to $250 a month for ongoing planning advice that shifts into an AUM fee as their client's savings and portfolio grows, the four-meeting financial planning process that all clients go through, the unique ongoing monthly report tracking client cash flows and growth and net worth that they use to show their client's progress and help justify their ongoing monthly fee and the way they divide up their rotation of quarterly planning meetings for clients between tax planning, debt repayment, insurance matters, and an overall annual review. With the structured agenda that Danna uses for every client meeting covering their accomplishments since the last meeting, current discussion topics, and key client takeaways that become the client's homework for the next meeting.

We also talk about how Danna and her brother grew the business in the early years, the way they leverage their differentiation as being some of the only fee-only CFP professionals in their area willing to work with young clients with no minimums as a way to get clients through local SEO and the CFP Board's Find a CFP Professional site, the way they've been able to bring in small business owner clients by starting with their bookkeeping needs first, and why Danna doesn't regret walking away from her prior salary working at a major firm and taking the leap to go out on her own even though it took nearly five years to get back to her prior income.

And be certain to listen to the end where Danna shares why she decided to go out on her own and start an advisory business with her brother and then start her own family and have two children, the way that she balanced early motherhood and the early stages of the business, and how early on she hid the fact that she started a firm with her sibling but now embraces the story as a way to further differentiate the firm.

So whether you interested in learning about the pros and cons of starting a business with a sibling (and how it helps her balance being a mom and a business owner), the services that Danna provides for her clients (and how she charges for them), or the most valuable deliverable that she provides for her younger clients, then we hope you enjoy this episode of the Financial Advisor Success podcast.

Kitces & Carl Ep 10: Transitioning Long-Standing Clients To Create Room To Grow

June 20, 2019 07:07 am 4 Comments CATEGORY: Client Trust & Communication Kitces & Carl Podcast

The perennial problem facing financial advisors throughout their careers (and especially at the beginning) is simply getting in front of prospective clients… and then convincing them to actually hire you and pay for your great advice. However, for those advisors who eventually reach the point where their business is sustainable, and have clients who understand the value that a “real” financial advisor brings to the table, the problem can easily morph from not having enough clients to keep the lights on… to having too many clients to be able to serve effectively (and no remaining capacity to add more and grow further).

Because the reality is that we can only do so much before our calendars (and our brains) reach their limits. It’s at that point where the most obvious answer is to start hiring some team members to help. But that solution can create all sorts of new challenges, and there are plenty of advisors aren’t interested in all the other stuff that comes along with hiring and managing employees… and find that they’re stuck as a result. They don’t have room for more clients, and they’re not interested in hiring and managing employees to create more capacity. And so the question then becomes: how can you, as a financial advisor, create room in your practice to be able to start growing again, especially if you do not want to increase your staff headcount (and management responsibilities) in the process?

In our tenth episode of “Kitces & Carl”, Michael Kitces and financial advisor communication expert Carl Richards sit down to discuss some reasons you may need to start transitioning long-standing clients (some of whom may have given you a shot early on when no one else would, but consequently pay you far less than what it takes to service them) to make room so you can help others, some practical steps for communicating such a transition to those clients, and why arguably it’s your duty to do so… in order to ensure that all of your clients are getting the level of service they deserve.

As a starting point, it’s important to recognize that creating more capacity in your firm by transitioning away some long-standing clients isn’t about just booting those clients to the curb for the sole purpose of finding other, more profitable clients. But the reality is that the clients who you’ve “outgrown” would probably be better served somewhere else anyway. Or put more simply, your “C” clients are almost always someone else’s “A” clients. Which means transitioning them can be win-win-win for you (creating capacity), for the client (receiving better service as an A client), and for the other advisor (who may be thrilled to grow with the clients that aren’t a good fit for you anyway now!).

That still doesn’t solve the problem, though, of communicating this to your clients, some of whom might well have their feelings hurt by your decision. Practical ways of effecting this transition include: raising your minimum fees (in order to serve your clients well, and do all the things you do for them through the year) and letting the client decide for themselves if they value your (higher-fee) advice enough to continue on as your client, sitting down and simply telling them that you’re changing the direction of the firm and (with their blessing) would like to facilitate their transition to another advisor who’ll be a great fit for them, or simply telling them that you’ve been examining all of the relationships in your practice and feel that you’re simply not a good fit for them at this point in their lives.

Because at the end of the day, you are running an advisory business, and that’s nothing to be ashamed of. Taking on the responsibility of advising clients on the best way for them to manage, grow, and use their life savings is the very mission of that business, and ultimately you have to ensure that the direction of your practice is aligned with what your clients need… and if it’s not, it’s your job to tell them.

#FASuccess Ep 129: Building The Lifestyle Practice Of Your Dreams By Selling Your Firm And Starting Over, with Donna Skeels Cygan

June 18, 2019 07:06 am 1 Comment CATEGORY: Financial Advisor Success Podcast

Welcome back to the 129th episode of Financial Advisor Success Podcast!

My guest on today's podcast is Donna Skeels Cygan. Donna is the founder of Sage Future Financial, an independent RIA in Albuquerque, New Mexico that oversees nearly $90 million of assets for about 40 client households.

What's unique about Donna, though, is the way that she successfully built her first advisory firm to over $100 million of AUM with 5 full-time staff members, and then found herself so mired in the time it took to run the practice and serve her clients that she sold it and came back 3 years later to start over again, building a much more deliberately crafted structure that's intended to only ever have 40 affluent clients.

In this episode, we talk in depth about Donna's journey of building both her first and second advisory firm. The way that years of continued growth allowed her to hire more team members but frustratingly never got to the point where she was able to free up her time to spend more of it with her family, why she ultimately decided that the only way to relieve the burden of the firm was to sell it, the reason that Donna ended out coming back to start a second advisory firm after all, and how her current structure with just 42 clients paying an average of nearly $18,000 a year in fees allows her to run so efficiently as a solo advisor that she finally has the work-life balance she wanted, needs only 2 part-time assistants for support, and is able to drive nearly 80% of the firm's revenue to the bottom line.

We also talk about Donna's actual process in serving clients. The way she arranges two meetings a year with clients that include a biannual rotation of ongoing planning topics, the structured agenda she uses for each client meeting that includes new and pending issues, financial planning topics and an investment review, the way she leverages her virtual assistant to maximize her time in meeting with clients, and the software she uses to run her advisory firm.

And be certain to listen to the end, where Donna talks about why despite the ongoing buzz in the industry about the need to consolidate and grow to gain economies of scale, she has no concerns about her ability to remain competitive as a standalone solo advisor, and actually feels even better than ever about having sold her larger advisory firm and started over with the goal of building a smaller but far more profitable one instead.

So whether you're interested in what being intentional about starting over and building a new lifestyle practice looks like, how she manages to run such high margins while serving 42 clients, and the services she provides for her clients, then we hope you enjoy this episode of the Financial Advisor Success podcast.

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Weekend Reading for Financial Planners (Oct 5-6)

#FASuccess Ep 144: The Past, Present, And Future Evolution Of The RIA Custody Model, with Tom Bradley Jr.

#FASuccess Ep 141: Building The Differentiated Foundation For Successful Advisor Marketing, with Kristen Luke

Weekend Reading for Financial Planners (August 24-25)

#FASuccess Ep 138: Leveraging A Media PR Strategy To Attract Ultra-High-Income (Millennial) Clients, with Douglas Boneparth

#FASuccess Ep 137: The Evolution Of How Financial Advisors Solve Client Problems Across Industry Channels, with Lou Tranquilli

#FASuccess Ep 134: Positioning A Family-Owned Advisory Business For The Next Generation Of Growth, with Andrew Altfest

#FASuccess Ep 133: Joining As Sibling Partners To Launch A Joint Advisory And Accounting Firm, With Danna Jacobs

Kitces & Carl Ep 10: Transitioning Long-Standing Clients To Create Room To Grow

#FASuccess Ep 129: Building The Lifestyle Practice Of Your Dreams By Selling Your Firm And Starting Over, with Donna Skeels Cygan

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