The big news today is that Personal Capital, the financial advisory firm that offers human advisors available to interact virtually with clients utilizing the company’s proprietary Personal Financial Management tools, has crossed the $1B AUM mark.
While often dubbed a “robo-advisor”, the reality as noted above is that Personal Capital does not really belong in the category, as the company actually offers one-to-one relationships between clients and a personal financial advisor (an actual human being) who simply happens to engage with the clients using digital communication tools, making the solution closer to a part-technology part-human "cyborg" advisor than a true "robo" solution.
What’s most notable about Personal Capital, though, is that not only does it function as a technology-augmented human advice platform, but that because it also charges more “traditional” AUM fees (with a starting cost of 0.89% for the first $1M under management), it actually generates significantly more revenue than its pure robo competitors. In fact, while Personal Capital may not be larger than the other “robo-advisor” platforms as measured by AUM, it has in the span of only 3 years actually grown more revenue than all other robo-advisors combined!