As ETFs and indexing makes the raw cost of “owning the market” cheaper and cheaper, the question arises of whether or how advisors can continue to justify an ongoing AUM fee for an investment portfolio. For some, the cost is justified by the alpha or portfolio-related “advisor gamma” value-adds that are provided; for others, the benefit is the inclusion of financial planning services; and for the rest, the benefit may just be to help protect clients from themselves and their self-imposed “behavior gap” on returns.
Yet the reality is that AUM fees are far more relevant for some of these services – like portfolio-related alpha – than others, and in some cases while some AUM fee is justified there is significant pricing pressure (e.g., providing portfolio-related gamma like automated rebalancing, tax-loss harvesting, and asset location). In some cases, the advisor provides so little actual portfolio-related value that the financial planning fee may become unbundled altogether.
Notwithstanding the potential pressure to unbundle, though, a look at the landscape of the financial services industry suggests that, if anything, the trend remains towards AUM fees. The shift towards fee-based revenue has been increasingly adopted by even the largest firms, from wirehouses to Schwab Private Client to Vanguard Personal Advisor Services – often bundled together with comprehensive financial planning services that are either very low cost, or entirely free because their impact on retention rates and increased lifetime client value alone justifies their cost to deliver. Which means in the end, even the declining cost of beta may not be enough to end the AUM fee… though the fact that a huge swath of Americans cannot be served by AUM fees – because they don’t have the assets in the first place – means a wider range of financial-planning-fee-for-service models may be inevitable anyway!