Enjoy the current installment of "weekend reading for financial planners" - this week's edition kicks off with the latest research from the CFP Board on the gender imbalance in financial planning, which appears to be driven not only by a general lack of awareness of financial planning opportunities amongst women, but also a whopping $32k/year pay gap between similarly experienced male and female advisors. The research is part of a broader new "Women's Initiative" from the CFP Board to support the growth of female CFP professionals.
This week's articles also include a number of practice management topics, from the latest in how firms are being valued for mergers and acquisitions (the 2X revenue model is increasingly being replaced by more focused multiple-of-free-cash-flow measures), to a discussion of whether professional advisors should be paid based on the revenue they produce (or not) the way that brokers traditionally have been, to a look at how for many advisors the way to "break through" to the next level of the business is to recognize that things may need to be done differently in the past (i.e., sometimes it's crucial to "let go" of the way things have always been done in the business!). There are also a pair of social-media-marketing articles: the first is a primer on popular third-party review sites Yelp and Angie's list, which may be increasingly relevant for financial advisors now that the SEC has cleared the way for their use with its recent guidance; and the second is on the power of using YouTube for marketing your advisory practice (and how to easily get started).
We also have a few financial planning articles that are more technical in focus, including the latest research on "low vol(atility)" investing, whether advisors should focus more on establishing reverse mortgages earlier (even if only as a standby line of credit) rather than as a last resort, and how advisors can pair together large amounts of CDs and a modest allocation to equities to create the equivalent of various types of annuity guarantees at a far lower cost.
We wrap up with three interesting articles: the first is a summary of this past week's Finovate (financial innovation) conference, which has been typically focused on banking or direct-to-consumer technology solutions but is increasingly featuring platforms that are targeting financial advisors as well; the second dives into the growing Schwab "franchise" model, which is now up to 24 independent owner-operated branches, and in the judgment of the author (noted industry commentator Mark Hurley) may represent one of the best opportunities in the advisory landscape right now, as firms become increasingly squeezed around marketing (a challenge that Schwab is uniquely positioned to address thanks to the strength of its brand); and the last is an interesting discussion of how BMW is completing rebuilding the car-buying experience, using "product geniuses" and interactive car-buying presentations, with some striking parallels to the transition within financial services from salespeople to advisors and the adopting of interactive and collaborative financial planning experiences.
And be certain to check out Bill Winterberg's "Bits & Bytes" video on the latest in advisor tech news at the end! Enjoy the reading!