Enjoy the current installment of "weekend reading for financial planners" - this week's edition kicks off with the CFP Board's announcement this week of its newest "fun, edgy and creative" commercial for the ongoing $10M/year public awareness campaign. As incoming CFP Board chair Ray Ferrara recently took the leadership mantle, there's also an interview with Ferrara about the CFP Board's strategic initiatives, including an ongoing focus on growing the ranks of CFP certificants (to 81,000 by 2017), and a restatement that the CFP Board believes its compensation disclosure definitions are clear and do not need to be adjusted (despite the ongoing disparity between its own fee-only definition and that of NAPFA). And wrapping up the news this week was the SEC's announcement of its 2014-2018 strategic plan, which includes an intention to "continue to analyze" a potential fiduciary rule... and the potential that if the SEC is "just" in the analysis stage, that there may be no rule coming at all in the near future.
From there, we have a number of practice management articles this week, including: how to keep your data private from prying eyes when working on your laptop in public; a new tool to help you do a "Do It Yourself" valuation of your practice (with far more accuracy than traditional industry rules of thumb); an interesting discussion of how advisors create value for clients, focused around the three core areas of Planning, Implementation, and Monitoring; and some ideas about how to create a better client experience (a la "the Disney experience"). There are also two technical articles this week, the first discussing a recent IRS announcement that it will grant a reprieve for those who missed the opportunity for filing a portability election since it was first established at the end of 2010, and the second reviewing a recent Tax Court case that illustrates the hazards of using IRA dollars to invest in a personal business.
We wrap up with three interesting articles: the first looks at a big change coming to the credit card system to combat rising credit card fraud - by October 2015, the entire US system will be switching from the current swipe-and-sign approach to the structure used in most of the rest of the world, where credit cards have security chips and purchases are authorized by an individual PIN in addition to the swipe action; the second article provides a fascinating deep dive into how exactly to best deliver an apology in a business like financial planning where mistakes are inevitable and will happen (but how you handle it determines how big or small the problem will ultimately be!); and the last is an interesting article from practice management consultant Angie Herbers who notes that while advisory firms are often founded by visionary owners, it takes an "integrator" to really make the business grow and come to life... though ultimately once the integrator takes over, replacing the founding visionary with the next generation can actually be the hardest step of all for the long-term viability of the firm. And be sure to check out the latest advisor tech news with Bill Winterberg's "Bits & Bytes" video segment at the end!
Enjoy the "light" reading!