Enjoy the current installment of "weekend reading for financial planners" - this week's reading kicks off with an interesting article about a new research study on the online algorithm-based advice startups, suggesting that ultimately the role for many of them may turn out to be more like a "second opinion" platform than a primary advisor.
From there, we have a couple of practice management articles, including one about how to hire and train your client services team (hint: don't use your junior financial planners!), and the importance of going through an annual process to update your firm's strategy and why it matters.
We also have a number of advisor technology-related articles this week, including reviews of financial planning software Omyen, the latest cloud-based version of Junxure CRM, and online form and document signature platforms Laser App and DocuSign. There are also articles on how to create a digital/virtual business card that clients can access by text message, some ideas on how to integrate video into your marketing (and what, exactly, you should talk about in your videos!), and a review of some tools advisors can use to speed up their writing and note-taking (from voice-recognition software to mobile dictation services).
We wrap up with three interesting final articles: the first is from Philip Palaveev, suggesting that perhaps the difficulty of larger advisory firms financing successors is less about the actual affordability and financing of the practice and more about training future owners to be ready and willing to take the entrepreneurial risks involved; the second is from financial planner Ronald Sier about the importance of niches, and the idea that perhaps the best niches are not about what you do or who you work with, but the kinds of feelings you try to evoke in your clients; and the last is from practice management consultant Abby Salameh, who notes that while the productivity benefits of various technology-enabled communication (from social media to email to text messages) is great, that advisors still need to be certain to just pick up the "old-fashioned" telephone and call their clients from time to time as well! Enjoy the reading!