Enjoy the current installment of "weekend reading for financial planners" – this week's edition kicks off with the announcement that the CFP Board is launching a new "Standards Resource Commission", a 13-person panel that will be tasked with creating guidance on the CFP Board's new Code of Ethics and Standards of Conduct to help CFP professionals know what they actually need to do to comply with the new rules.
Also in the news this week was a controversial internal memo at Wells Fargo that going forward, clients will be given the option to "opt out" of permitting their broker to take their contact information if the broker leaves, in what critics are calling an effort by Wells Fargo to end-run the Broker Protocol without formally dropping out of it. And the IRS provided a preview of its new Form 1040, which – in light of all the deductions and credits eliminated by the Tax Cuts and Jobs Act of 2017 – is aiming to consolidate the 1040 itself, the short-form 1040A, and the 1040EZ, into a new shortened postcard-sized tax return... albeit with what will still be a lot of new worksheets to calculate the deductions and credits that remain.
From there, we have a number of marketing and business development articles, from a look at how improving at sales and business development first requires a mindset shift that it's about trying to share services that help (and why would you not be persistent in trying to offer real help to a prospect!), to advice on how to get better at networking, and some insights about what prospective clients actually want to see (and don't want to see) on an advisor's website.
We also have several retirement planning articles, including: a way to separate financial independence into multiple tiers depending on the nature of the lifestyle it can afford, and whether or how many trade-offs must still be accepted to make it work; how to think about and talk to clients whose struggle is not failing to save enough for retirement, but having saved "too much" yet being unwilling to spend and enjoy their wealth; and how to plan for and frame the cost of health (Medicare) insurance and medical expenses in retirement.
We wrap up with three interesting articles, all around the theme of the business of advice itself: the first explores how often the best "advice" that we can offer is simply to listen, help clients be heard, and only occasionally, maybe offer some tidbits of guidance if and when they truly ask for it; the second looks at how the shift to more behaviorally-oriented advice (as opposed to traditional investment and financial advice) can fundamentally change the nature of the questions we ask clients; and the last looks at research finding that perhaps there's such thing as being too empathetic with clients, and that the better way to connect with and help clients while avoiding burnout is not to empathetically feeling with them (and sharing their pain), but simply trying to extend kindness and compassionately feel for them, instead.
Enjoy the "light" reading!