Nerd's Eye View blog

The Day I Became Ashamed To Be A CLU

September 17, 2012 11:07 am 13 Comments CATEGORY: Planning Profession

It was August 24th. I had just awakened early in the morning in Sydney, my final day there after serving as a keynote speaker for the Australia Portfolio Construction Forum, and I was looking through my morning email – which was actually the prior afternoon’s August 23rd email at home in Washington DC, given the 14-hour time zone difference. Earlier in the week, I had caught the surprise announcement from the FPA that CEO Marv Tuttle was stepping down, to be succeeded by then-current FPA COO and Associate Executive Director Lauren Schadle, and read with interest Schadle’s comments that FPA would be stepping up its focus on those financial planners who are serious enough about their craft to seek out the CFP certification.

What caught my eye that morning, however, was an unexpected response to Schadle’s comments from American College President and CEO Dr. Larry Barton. The College, through which I have proudly earned 6 professional designations, including the CFP itself, is one into which I had invested a lot of time, money, and effort, both during my studies, and in the years thereafter as I have continued to promote its advanced educational programs and even recently taken part in providing content for their latest RICP designation.

Yet after reading Barton’s response, I felt for the first time a true embarrassment in being an alumni of the American College of Financial Services, and shame in being a holder of what was once its defining credential, the CLU designation.

Weekend Reading for Financial Planners (Sep 15-16)

September 14, 2012 07:03 pm 2 Comments CATEGORY: Weekend Reading

Enjoy the current installment of "weekend reading for financial planners" - this week's edition starts off with a tough look at the CFP Board's fiduciary standard, raising the question of whether fiduciary is just an advertising gimmick or whether it's really being enforced as such, along with another recent study that finds the majority of investment assets in the country are being managed by firms with questionable and conflicted business models, or an outright series of regulatory infractions. From there, we look at a few more upbeat industry articles, including two recent studies on planner compensation, one showing that income for senior planners is up 14% in the past two years, and another finding that all else being equal CFP certificants average $5,000/year in additional compensation over non-CFPs. There's also a discussion of how some firms are developing new training programs to bring more young people into financial planning, and a look at the firm LearnVest which had a "Best In Show" appearance at this week's Finovate conference with a new iPad app for clients and an announcement of SEC registration as the firm aims to bring financial planning to "the other 99%" of Americans. We also look at two marketing articles, one on how financial advisory firm aggregator HighTower is using social media on a larger firm scale, and an interesting discussion of whether local radio shows still have some marketing value, along with a review of the latest MoneyGuide Pro G3 release. We wrap up with a nice list of market and economic commentaries to check out if you're looking for good content to stay educated, an interesting discussion about whether we are sometimes too conservative in our recommendations as planners and the impact that can have on clients, and an article about whether the social media revolution is about to get "a little less awesome" as investors put increasing pressure on social media firms to shift from the "making delightful and cheap things" stage to the "making money" stage. Enjoy the reading!

Will Australian Financial Services Reform Be A Template For The US?

September 12, 2012 11:06 am 11 Comments CATEGORY: Planning Profession

As regulatory reform for financial services moves along slowly here in the US, half way around the world in Australia a new set of regulatory reforms entitled the "Future of Financial Advice" are now being implemented. The changes will include a ban on all investment commissions, and a fiduciary duty for those giving financial advice, not unlike similar reforms scheduled in the UK under their Retail Distribution Review (RDR) set to take effect in 2013. Notably, though, while Australian reforms may have leapfrogged past the US, the Australian marketplace looks more like the US did nearly 20 years ago, as approximately 80% of advisors work under a small number of dealer groups and there are almost no independent firms. With Australian firms required to adopt fee-only models, including AUM, retainer, and hourly, within a year, the evolution of business models in the US may provide a glimpse to what is coming for Australia. Yet while the US offers Australia a glimpse of fee-only business models, Australia may provide US a first glimpse at how financial services shifts in a fiduciary, fee-only environment - providing a live, real world environment to evaluate questions like whether the less affluent marketplace really is served effectively without commissions, and whether there's still a place for broker-dealers in a fiduciary world.Read More...

Making A Game Out Of Financial Planning

September 10, 2012 11:04 am 6 Comments CATEGORY: Client Trust & Communication

As professionals, we take financial planning very seriously, and generally hope that our clients do as well. After all, if clients don't take their financial situation and its outcomes seriously, how will they ever change their behavior for the better? However, the reality is that in many fields, some of the best progress in helping people change their behavior comes not from raising the seriousness and penalties for making mistakes, but for turning the subject into a gaming experience that rewards positive outcomes. In the context of financial planning, this process of "gamification" creates the potential to help clients making the changes they need to achieve financial success. Although some aspects of financial planning would be difficult to turn into the kind of instantaneous feedback necessary for gamification to work - at least until technology moves along a few more years - other parts can be implemented now. For instance, even just making a financial planning action items list continuously available to clients, with checkboxes left blank until the task is completed, can help compel clients to finish what they need to in order to get to check the box! Will gamification have the potential to help clients having difficulty with change get to the financial planning outcomes they need and want?Read More...

Weekend Reading for Financial Planners (Sep 8-9)

September 7, 2012 11:46 pm 0 Comments CATEGORY: Weekend Reading

Enjoy the current installment of "weekend reading for financial planners" - this week's edition starts off with a surprising interview from Barbara Roper at the Consumer Federation of America, suggesting that given how the SEC is dragging its feet, perhaps FINRA would be the better solution for investor protection after all. Tying into the regulatory theme, we also look at Bob Veres' latest Financial Planning magazine column, suggesting that RIAs should come to the table with their own fresh proposals rather than waging a FINRA vs SEC battle, a recent study by Financial Advisor magazine, Boston Consulting Group, and 3ethos that attempts to benchmark how well advisors currently execute fiduciary best practices (the answer is not as well as we might have hoped and expected), and a disturbing investigation from the SEC into financial advisor and radio personality Ray Lucia that digs deeply into the backtesting models that Lucia used to support his strategies (raising the question about whether other advisors may also have made errors in assumption or process in their own in-house backtesting efforts regarding the strategies they recommend). From there, we look at a few more aspirational articles, including a vision from hiring consultant Caleb Brown about how financial planners may learn their craft in the future, an interview with practice management consultant Angie Herbers about how to develop great employees, and a great checklist for information you should be certain to cover on your website to give prospective clients what they want/need. There's also a nice technical summary of some of the planning implications of the Affordable Care Act in the coming years, some thoughts about where the ETF/ETN industry is heading (notwithstanding the growth, it might still be in the early stages!), and a good explanation and comparison of two different types of P/E ratios and what they tell us about whether stocks are cheap or not. We wrap up with some intriguing new research from Morningstar, suggesting that it's a myth that investors are dumb and pick bad funds; instead, the Morningstar research suggests investors tend to be pretty good at selecting high quality funds, but have a problem in timing the purchase of those funds poorly. Enjoy the reading!

Should Practice Management Really Be Eligible For (CFP) CE?

September 5, 2012 11:09 am 5 Comments CATEGORY: Planning Profession

With the first major changes to the continuing education requirements for CFP professionals in nearly two decades, the CFP Board has proposed that in the future up to 10% of the CE requirement could be satisfied with content on practice management. Distinct from education on trust and communication, the proposal would allow for CFP CE for practice management topics tied to the business of operating a financial planning practice.

While many have long requested CE credit for practice management content, though, it seems that allowing practice management CE strays away from the fundamental purpose of continuing education, and risks creating a double-standard for technical competence between financial planners that work in a practice, and financial planners who own a practice.

Perhaps that means the better solution is to improve the practice management tools, resources, and content that are available in the first place, so that practice management can simply be its own reward, and justify its own ROI, for those who choose to own and operate a financial planning business?Read More...

Building A Financial Planning Business In The Long Tail World

September 3, 2012 11:02 am 14 Comments CATEGORY: Practice Management

In the financial planning world, most firms are small businesses that are struggling to get larger, trying to grow the practice by simultaneously competing for the same biggest clients and at the same time serving anyone who is able and willing to pay for financial planning services while slowly raising minimums to become more profitable. In response, many practice management consultants have suggested that financial planners establish a niche to build their businesses, focusing on a smaller market they can dominate rather than a larger market they struggle in. Notwithstanding this advice, few firms have adopted the niche approach, most commonly out of a fear that if they narrow the focus of the practice it will simply lead to fewer clients. Yet the reality is that in other industries, firms are growing like never before by focusing not on the biggest clients and opportunities, but by capitalizing on "the long tail" of smaller, niche segments that can add up to real dollars, and become accessible because of the how the internet facilitates business in the digital age. Is it time for financial planners to similarly adopt the long tail approach?Read More...

Weekend Reading for Financial Planners (Sep 1-2)

August 31, 2012 06:30 pm 0 Comments CATEGORY: Weekend Reading

Enjoy the current installment of "weekend reading for financial planners" - this week's edition starts off with a fascinating interview with Ron Rhoades where he shares his thoughts about the history of fiduciary and regulation of financial advisors, with some surprising insights, and also look at the recent back-and-forth between incoming FPA CEO Lauren Schadle and American College CEO Larry Barton about the CFP marks and whether there should be one designation for financial planning. From there, we look at a few good articles from Advisor Perspectives, including a list from Bob Veres of the top ten faulty assumptions in financial planning, and a good article by Joe Tomlinson looking at how safe annuity companies are. There are a few retirement articles as well this week, including a look at the "critical path" approach to setting a threshold for when clients can and cannot afford to take risk, a new framework for evaluating various retirement income strategies and alternatives, and an article looking at how disability can threaten retirement success yet may be neglected by advisors (especially for their female clients). There's also an article that presents a good discussion about risk (and the difference between risk and uncertainty), and the latest from John Mauldin showing some surprising employment trends (older workers are actually taking job market share from younger workers!). We wrap up with two very interesting articles - one looking at the dynamics between patients and doctors in providing recommendations that has some striking parallels for what we do as financial planners, and the other exploring some surprising research that demonstrates we actually value the potential for future success more highly than a demonstrated track record of prior success (which may help to clarify why many clients are always so attracted to the next great thing, even when the current thing is working just fine). Enjoy the reading!

Are Baby Boomers Actually Right Where They Should Be For Retirement Savings?

August 29, 2012 11:02 am 16 Comments CATEGORY: Retirement Planning

As the baby boomers move inexorably closer to retirement, many have lamented the plight of the generation, which appears to have dramatically undersaved and therefore is ill prepared for retirement.

Yet the reality is that given how spending fluctuates through the working years - especially when raising a family - it may be entirely normal for couples to save less during the bulk of their working years, and instead save substantially in just the final years before retirement when the cost of raising children winds down. In turn, savings in the early years can actually be less effective than reinvesting into the individual's "human capital" and increasing lifetime earnings. And in such an environment, the real issue is not effectively saving in the early years, but instead is to proactively manage spending to ensure it does not ramp up too rapidly in the later years.

Combined together, this suggests that the reality may be that back-loading retirement savings into the final years before retirement doesn't mean baby boomers are "behind" but instead that they have been following a remarkably normal and even "optimal" path!Read More...

3 Reasons Why Your Minimums Should Be Clearly Stated On Your Website

August 27, 2012 11:05 am 7 Comments CATEGORY: Marketing

As financial planning practices grow and become more focused, they generally establish a minimum for new clients. Depending on the nature of the firm, that might be a minimum of investment assets, a minimum net worth, or simply a minimum fee amount; the fundamental purpose is to ensure that the firm can generate an appropriate minimum amount of revenue per client to maintain its financial viability and profitability given its costs. Yet many firms do not actually state their minimums on their website or other marketing materials; instead, advisors wait until a prospect comes in to the firm for a first meeting or "approach talk" and then assess on the spot whether the potential client is "qualified" to work with the firm. While this may seem like it makes the process easier and affords the ultimate flexibility for the advisor to make a judgment call about whether the prospect is a good fit, the reality is actually the opposite. It's an extremely expensive and wasteful process for the firm, it discourages new prospects from contacting the firm, and perhaps worst of all, it makes referral sources less willing to refer prospects at all!Read More...