Given the in-depth nature of the financial planning relationship between an advisor and client, the reality is that any particular financial advisor can only handle so many real clients. It might be 50, or 75, or 100, but ultimately every financial advisor hits a wall, where there's just no more time to do financial planning work for all the existing and new clients. At that point, it's time to hire a paraplanner.
In this week’s #OfficeHours with @MichaelKitces, my Tuesday 1PM EST broadcast via Periscope, we look at what a paraplanner actually does for a financial advisor, the average salary a paraplanner earns, and how to decide when it's time to hire a paraplanner and where to look.
Ultimately, the value of hiring a paraplanner comes down to the ability of the financial advisor to delegate the work of constructing financial plans, the deliverables that are provided to upfront and ongoing clients, and support on the wide array of financial planning questions that clients ask. Because the financial advisor will run out of time trying to do all that work and answer all those questions directly, which eventually limits the income and growth potential of the business.
In the long run, though, the real value of a paraplanner is not just the ability to delegate financial planning work so the advisor has more time to serve clients, but the opportunity to delegate client relationships in their entirety, so that the financial advisor can focus on new (and typically, larger) clients. At that point, the advisory firm transitions from a practice - based on the ability of one advisor to serve their clients - into a bona fide business, where clients are clients of the firm (and not just the founder advisor) and the business earns a profit by having other financial advisors who serve clients.
In fact, given the growth potential for an advisory business by hiring a paraplanner, it's generally not a good idea to hire one if you don't plan to grow. Because in the long run, if the business isn't going to grow, eventually the aspirational paraplanner is going to leave and go somewhere else where there are better opportunities. Or they'll go out and launch their own advisory firm instead. Which means if the goal is simply to run a profitable solo practice, the best hire may be administrative support staff, not an upwardly mobile paraplanner.
Because in the end, with the average paraplanner salary hovering from the high $40k to $60k range (depending on geography and competitiveness in the area), it's probably not a good idea to invest into talent for the business, unless the business is really ready to grow and develop the talent. For those firms that do want to hire, though, there are a number of job sites where you can list the opportunity to find a paraplanner, as well as firms that are dedicated to helping find the right paraplanner for your advisory business!