Over the past several years, I’ve spent a lot of time immersed into the world of blogging and social media to build my business, and have been lucky enough to have a few publications recognize my efforts in this regard. Yet while I’ve certainly had some success, I’ve learned quite a bit along the way, with a combination of an education from the school of hard knocks, and the sheer ability to harness the data that you can gather from digital marketing to really see what’s working and what’s not.
After having built on this for a little over 3 years now, I’m sure there are many lessons left to learn, but I present here my own top 5 “lessons learned” so far in the world of social media and blogging, particularly as it pertains to the strategy of how to use it to build your business.
So from the reality that social media is just a means of helping people find out about your content and expertise (not an end unto itself), to the importance of focusing on a niche, to understanding how prospective clients will find you online and the role that your website plays in the process, I hope this is some helpful food for thought if you’ve been thinking about going down the road of social media and blogging yourself, or are stuck trying to figure out how to take your current efforts to the next level.