Enjoy the current installment of "Weekend Reading For Financial Planners" – this week's edition kicks off with the big industry news that the SEC has finalized new advertising and marketing rules for RIAs that will, for the first time, openly permit advisors to use client testimonials (and also to highlight third-party ratings) in their marketing materials.
Also in the news this week is a deep-dive look at the new "Coronavirus Stimulus 2.0" legislation that is winding its way through Congress (with everything from stimulus checks, to a new round of forgivable PPP loans, and a bevy of financial-planning-related changes from a lower AGI threshold for medical expense deductions to a coming reworking of the FAFSA form for student financial aid), and a look at the final version of the Department of Labor's fiduciary rule (and whether it may be delayed or unwound when the Biden administration takes office, given its controversial provisions permitting ERISA fiduciaries to begin to receive commission compensation for advice recommendations).
From there, we have several articles on client communication, including a discussion of how virtual/online meetings with clients are likely to evolve in 2021 (when they're no longer a requirement, but may still be a proactive choice for many client meetings), a look at what the research says about how best to engage prospective (and current) clients in meetings, and why one of the biggest drivers in creating positive rapport with clients and prospects is not how the advisor presents themselves or what they say but the energy they bring to the meeting in the first place.
We've also included some articles on gathering client feedback to refine your advisory firm, including some tips on how to gather client feedback (hint: surveys are great, but so are old-fashioned 'spontaneous' phone calls to check in with clients about how the firm is doing), the benefits of creating a Scorecard to track client feedback over time (and be able to spot trends), and why it's especially important to gather client feedback on sensitive subjects (even though it may feel awkward because of the sensitive topic... if it's potentially going to upset clients anyway, better to do so in a format where you can still get their feedback to shape a better outcome!).
We wrap up with three interesting articles, all around the theme of charitable giving (during this holiday season!): the first is a look at the recent announcement that MacKenzie Scott has donated a whopping $4 billion in just the past 4 months to organizations in need (and highlighting the unique data-driven approach taken to identify 384 different organizations that received financial support); the second explores the social dynamics of sharing your charitable giving and similar good deeds with others and when "virtue signaling" is a positive (or not); and the last shares the fascinating story of Chuck Feeney, who accumulated nearly $8 billion of wealth building a business empire (in the form of the Duty-Free Shops you see at international airports around the world!)... and has spent the last 38 years giving it all away, living now as an 89-year-old in an apartment he rents in San Francisco, and having inspired other billionaires (including Bill Gates and Warren Buffett) to create the Giving Pledge to donate the majority of their wealth to charitable causes as well!
Enjoy the 'light' reading, happy holidays, and Merry Christmas (to those who celebrate!)!