In the early days of financial planning, most "advisors" were ultimately insurance or investment salespeople, who evolved their skillsets and their practices over time to become financial planners. Accordingly, the education of financial planners was focused in adult education certificate programs, "learning" financial planning was about how to transition clients - and potentially the business model itself - from being focused on products, to advice instead.
As financial planning education began to shift to colleges and universities in the 1980s and 1990s, culminating in an explosion of degree-based financial planning programs in the early 2000s, this process of how a financial planner is trained as such began to change. While the first generation of financial planners were ultimately salespeople who became financial planners later, this next generation of financial planners will actually be the first seeking to enter the workplace and be trained as such from the start.
In turn, this transition is presenting new challenges for firms aiming to train and develop financial planners. While the historical process was to train experienced salespeople with existing clients to become financial planners, the new model looks more like the traditional one for professionals, starting with formal education, then transitioning to an "apprenticeship"-style period of gaining experience and honing skills, and only then - for the subset who wish to do so - going out to start a practice, and cultivate a skillset as a "salesperson" doing business development.
In other words, we used to train salespeople to be financial planners, and now the challenge is how to train financial planners to be effective salespeople! Ultimately, this will require new models of developing financial planners, as the required investment to train them are more significant than ever, in terms of both time and resources, forcing firms to figure out along the way how best to make the process of creating new financial planners successful for both the new advisor, and the firm as well!