Download the "What Issues Should I Consider Before And After The TCJA Sunset Provision Occurs 2024?" document below, and check out "Planning For Changes In Client Marginal Tax Rates After TCJA's Sunset" on how the Tax Cuts and Jobs Act TCJA sunset will affect different households in different ways – with income level, filing status, dependents, and QBI all factoring heavily.
What Issues Should I Consider Before And After The TCJA Sunset Provision Occurs 2024?
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My guest on today's podcast is Alex Lewis. Alex is the owner of Blackbridge Financial, a hybrid advisory firm based in Irmo, South Carolina, that oversees approximately $330 million in assets under management for 415 client households.
What's unique about Alex, though, is how, at age 29, he took on a multi-million-dollar loan to purchase the firm from its founder as his successor, and, in the 4 years since, has made changes to everything from the staff to the technology to the service structure to make the business what he wanted it to be… and in the process, nearly doubled the firm's AUM.
In this episode, we talk in-depth about how Alex gained the trust of his firm's founder and its clients by gradually increasing his client-facing responsibilities over a span of 4 years in advance of a potential succession, how Alex and the firm's founder negotiated a valuation and transaction terms with a seller-financed note with protective covenants that met the needs of both parties, and how Alex got comfortable with a purchase whose first monthly loan payment was higher than his entire annual salary the year before the purchase and resulted in a net income of just $11 in the 1st year after the deal (but ultimately grew enough that he was able to refinance his succession loan to make the former owner whole and reduce the monthly payment).
We also talk about how Alex's firm now segments clients into 5 service tiers based on their assets under management and revenue (and the actual differences in services the firm provides to clients at each level), how Alex tracks his clients' individual preferences to create what he calls "Wow Factors", such having their favorite soda on the table when they arrive for a meeting, which strengthens the relationship between clients and the advisory team, and how Alex, shortly after taking over the firm, made the decision to hire 2 new advisors and support them through getting their CFP marks to be able to continue to offer high-touch services for his rapidly growing client base and ensure they stay under 150 clients per advisor.
And be certain to listen to the end, where Alex discusses how he first entered the financial planning industry, transitioning from the world of public accounting to seek better work-life balance but taking a more-than-50% pay cut to get his foot in the door, how Alex managed to not lose a single client after being forced to call all 400 clients to let them know he had to raise their fees after a service provider dramatically increased its own pricing to Alex's firm… only to cancel the fee increase after the service provider reversed course (and how that action in turn built even more trust with his clients), and how Alex dug into a series of business books to identify best practices to systematize his own firm's operations, from Gino Wickman's "Traction" to Matthew Jarvis' "Delivering Massive Value", as he continues to evolve the business he bought from its prior owner into the one that he wants it to be for himself.
So, whether you're interested in learning about navigating an internal succession plan, handling the financial realities of taking on debt to purchase the firm, or creating a plan to grow the firm and its staff after taking over, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Alex Lewis.
Yet the need for advisor education – and the regulatory requirements to get it (in the form of Continuing Education obligations) – never ends, with the latest focus for most financial advisors being on the ongoing expansion of NASAA's 2020 Model Rule that implemented the first Investment Advisor Representative (IAR) requirements to get 12 hours of Continuing Education (CE), including 6 hours of Products & Practices and 6 hours of Ethics & Personal Responsibility, in order to maintain their IAR registration. This new model rule is enacted on a state-by-state basis and has currently been picked up by 18 states… though, because it applies not only to IARs physically located within those states but to anyone who is required to register as an IAR in one of those states, in reality, the new IAR CE obligation is quite far-reaching (especially with California and Florida IAR CE requirements taking effect this year!).
Given the continuing growth of advicers who fall under these new IAR CE Requirements, the Kitces platform is not only continuing to offer IAR CE (along with all of its other CE types) through its Nerd's Eye View blog articles, but, starting this year, has also expanded IAR CE eligibility to our webinars as well. And to meet the growing demand for the required "Ethics & Professional Responsibility" content in particular, we're also excited to announce the return of our IAR Ethics CE on August 29, 2024! Attending IAR Ethics CE Day allows advicers to fulfill all 6 hours of their required IAR Ethics & Personal Responsibility CE obligations in just 1 day, preventing an end-of-year CE crunch and providing high-quality education from top experts in the field of ethics and compliance (while also satisfying their CFP Ethics and IWI Ethics requirements, too!).
In addition to IAR Ethics CE Day, the ongoing growth of our Kitces Education team has allowed us to offer more frequent live CE webinars (now running the 1st and 3rd Tuesday of every month at 3:00 PM EST), and next month, we'll be rolling out our newest Kitces Course, a master class taught by our own Jeff Levine and Michael Kitces on "Optimizing Tax-Efficient Roth Conversion Strategies And Implementation", which will let advisors practice the skill of determining the 'right' amount to Roth convert, identify which clients should do Roth conversions and when, and also explore ways to explain the strategic components of Roth conversions to clients (who may otherwise resist the upfront tax liability, notwithstanding the long-term tax benefit!). Additionally, the upcoming Kitces Value Summit, coming December 12, 2024, will tackle how real advisors provide and communicate their ongoing value to their clients.
Along with the expanded CE offerings, we've also been reinvesting heavily into making the Kitces platform easier to use. Our major focus this year has been on supporting the growing number of multi-advisor firms buying Group and Enterprise subscriptions… and then needing to manage all of their Kitces Group members! Going forward, our new Group and Enterprise dashboards will make it far easier for firms administering their Kitces membership to add and remove individual advisors and to enroll their advisors into IAR CE (as more states add the requirement) with just a few clicks of a button! (And yes, in the coming year, we will be looking at a broader overhaul and re-design of the entire Kitces Members Section for all advicers to make it easier to navigate – we've heard your feedback!😊)
Of course, CE is not the only part of the advisory landscape that's changed. Our newly released Kitces Research on Advisor Marketing shows that fewer advisors are reporting client referrals as a methodology to attract new prospects (and the growthiest firms are relying on referrals the least!), but that there is no one dominant marketing tactic taking its place. Instead, the firms that are the most successful at marketing don't appear to be engaging in materially different tactics than the rest; they simply have more clarity of the ideal client they're pursuing, and how to communicate with them, such that they're executing the same marketing tactics but getting much better results (which, in turn, leads them to invest time and dollars into their marketing efforts and further compound their growth lead!).
In the meantime, if you (or anyone else you know) wants to join our Team of Nerds, stay tuned for more openings in 2024, including the Managing Editor role (available now!), an Operations Coordinator (coming soon!), and other roles. We'll be listing these roles as they become available on our Kitces Career Opportunities page, or you can sign up for our separate Career Opportunities mailing list (via that Opportunities page) to be notified when new positions open up! And for those who don't want to join the team full-time but would simply like to 'Nerd Out' with us or a bit and share what they do or know with their fellow advicers, remember to check out our "How To Contribute" page to see how you can engage with the Kitces platform as a guest writer, presenter, or podcast guest!
Ultimately, though, the focus remains the same as it always has been – on our mission to "Make Financial Advicers Better, And More Successful" – through our 4 strategic pillars of creating Navigational resources, insightful Education, original Research, and skills Development for financial advicers across the spectrum of experience and firm sizes (and yes… or organizational strategy does spell N-E-R-D😊). We look forward to continuing the journey with you through the rest of 2024!
In this guest post, Robert Hum, a Managing Director and U.S. Head of Factor ETFs at Blackrock, discusses why Quality factor ETFs have seen large inflows over the last year, the characteristics that define Quality, and how advicers can implement Quality ETFs in their clients' portfolios.
As we head towards the second half of 2024, investors continue to grapple with many of the same issues that have influenced the overall market action for the past several quarters. While inflationary pressures have continued to trend lower and the jobs market seems to have tightened somewhat, the Federal Reserve remains in a wait-and-see mode in regard to any potential rate cuts, international tensions remain elevated, and the level of concentration in a handful of (arguably overvalued) stocks persists.
As a result, this macroeconomic and market uncertainty has ostensibly driven a preference for overweighting higher-quality companies in investment portfolios. Specifically, 'high-quality' companies share several similar fundamental characteristics. For instance, research has shown that companies whose revenue is driven by their core business functions (versus temporary accounting transactions) tend to have more sustainable earnings and higher future stock returns. Leverage also comes into play, as firms with lower debt-to-equity ratios are less risky, particularly in high-interest-rate climates. Moreover, companies that are more profitable (as measured by their return on equity) tend to outperform their less-profitable peers, even after accounting for the higher price multiples they often carry… and that relative outperformance has tended to increase with longer holding periods!
With those factors (no pun intended!) in mind, there are 3 primary ways that advicers can use Quality ETFs in portfolios. First is from a tactical perspective, where quality strategies that focus on companies with lower debt-to-equity ratios have lower total interest expenses and may be better positioned to weather the current higher-for-longer rate regime. Second, advicers can use Quality ETFs strategically. Quality ETFs tend to have a lower 'tracking error' in comparison to other factor-based products and, therefore, can be used as a large-cap blended fund. Finally, Quality ETFs can be an effective diversifier, particularly in portfolios that are tilted toward the Value factor.
Although Quality ETFs have already shown solid relative performance year-to-date, the longer-term case for Quality may still be compelling, given persistently high interest rates and the ongoing macroeconomic headwinds. Advicers can add value for clients who may be concerned about a possible economic slowdown by maintaining their overall portfolio mix consistent with a strategic focus on an area that tends to show relative strength during downturns. Ultimately, by offering clients strategies to respond to changes in the economic cycle, advicers can help clients stay disciplined and focused on their long-term goals!
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My guest on today's podcast is Kristopher Heck. Kristopher is a Founding Partner of Tanager Wealth Management, an RIA based in London, England, that oversees approximately $1.1 billion in assets under management (AUM) for 630 client households.
What's unique about Kristopher, though, is how his firm has scaled to more than a billion dollars of AUM while specializing in working with clients whose personal and financial lives touch both the United States and the United Kingdom, a niche for which there is no set 'playbook' to learn the tax, estate, and other planning expertise needed to serve these clients, which makes the expertise they've crafted for themselves over the past decade to be instantly differentiated in the marketplace!
In this episode, we talk in-depth about how Kristopher chose his unique cross-border specialization, in part due to his own experience as a US expatriate navigating the financial issues that come with living and working in the UK, why Kristopher's firm emphasizes the ability to teach other team members about technical planning topics (since team members have to learn most of the specialized knowledge on the job) as a key criterion when hiring and evaluating new staff members to join Tanager Wealth, and how Kristopher's firm uses an internal blog, videos, and regular lunch-and-learns to further transmit their specialized knowledge across all advisors in the firm.
We also talk about how Kristopher's firm has attracted clients within its cross-border US-UK specialization, including by establishing relationships early on with accountants and estate attorneys who were also just starting their practices and working with similar expatriate clients (creating a healthy system of cross-referrals as each of those professionals' own practices have grown over the years), how Kristopher's cross-border specialization has evolved into several sub-niches, including expats who work specifically in the technology, financial, and legal sectors, and how Kristopher's firm's specialized expertise gives them an edge even and including against much larger firms in the broader market for financial advice.
And be certain to listen to the end, where Kristopher shares how his firm's separate advisory and planning teams not only help build and maintain his firm's knowledge base, but also provide separate career tracks for employees who want to be client-facing and those who want to dig deeper into the technical aspects of financial planning, how starting his firm with 2 other partners gave Kristopher the added confidence needed to overcome feelings of impostor syndrome when working with clients in his chosen-but-still-developing specialization, and why Kristopher believes RIAs are, in reality, HR and technology platforms that simply monetize with financial expertise (which emphasizes the importance of having the 'right' people and tech to successfully scale a firm).
So, whether you're interested in learning about how to develop a successful client niche when there is no 'playbook' to learn it, how to organize a firm to ensure institutional knowledge stays within the business, or how to nurture relationships to generate referrals from centers of influence, even when just starting out, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Kristopher Heck.
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This month's edition kicks off with the news that AI meeting support solution Jump has raised $4.6 million in venture capital, as meeting support has increasingly shown itself as a leading use case for AI as it applies to financial advisors given the sheer amount of time advisors spend on meeting preparation and follow-up tasks between multiple systems and the ability of AI tools like Jump to quickly scan through meeting notes and transcripts and produce meeting summaries, draft follow-up emails, and assign tasks.
From there, the latest highlights also feature a number of other interesting advisor technology announcements, including:
- Digital prospecting solution AIdentified has raised $12.5 million in Series B funding as it looks to further develop and scale its solution for finding qualified prospects for referrals among an advisors' network in order to drive more organic growth – though it remains to be seen how many advisors are ready to engage in a more proactive prospecting approach to the extent that it makes sense to adopt a new technology solution for doing so.
- AI-driven investment research solution Brightwave has raised $6 million in seed funding for its digital "investment analyst" – although in a tech landscape where solutions tend to cater either towards 'active' advisors who seek out investment opportunities on their own or 'passive' advisors who focus more on educating clients to keep them in the markets, it isn't clear where on the divide Brightwave lies (or whether advisors will want to pay for a solution that seeks to do both, given that most advisors fall in either one camp or the other)
- The state of Missouri has joined Washington state in scrutinizing advisors' use of third-party technology like Pontera to access and trade in clients' held-away accounts – which on the one hand, is striking in that those tools seem to be widely popular among clients and advisors alike due to their ability to give advisors secure access to client accounts, making it confusing that regulators would choose to scrutinize them; but on the other hand may be understandable given how quickly the technology to trade held-away assets has emerged, leaving regulators to find any way they can to pump the brakes on further development until they can come up with an acceptable regulatory framework
Read the analysis about these announcements in this month's column, and a discussion of more trends in advisor technology, including:
- A new technology solution, RIA Growth Catalyst, has launched as a tool for firms to identify potential Mergers & Acquisition partners by using current and historical public Form ADV data to gauge which firms actually have a solid track record of organic growth and productivity metrics
- A new survey shows that around 21% of advisors use direct indexing in their practice, which on the one hand, indicates that a large majority of advisors and clients aren't yet sold on the tax efficiency and other benefits of direct indexing (at least enough to make up for the added complexity it introduces), but on the other hand reflects how at least some advisors see direct indexing as a way to more effectively serve high-net-worth clients and values-based investors, leaving the question about whether it will eventually see more widespread adoption than those specific use cases
And be certain to read to the end, where we have provided an update to our popular "Financial AdvisorTech Solutions Map" (and also added the changes to our AdvisorTech Directory) as well!
*And for #AdvisorTech companies who want to submit their tech announcements for consideration in future issues, please submit to [email protected]!
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The practice of asking questions has always been an integral part of the financial planning process. In the early days of the advicer industry, those questions almost exclusively dealt with facts around a client's or prospect's financial situation to determine (ultimately) what products the adviser should recommend. However, given the industry's ongoing transition away from being primarily transaction-focused and towards being relationship-based, advicers have had to learn how to develop meaningful connections. One of the best ways to accomplish this is by having deeper conversations that go well beyond basic data gathering. Which, naturally, gives rise to the question: How can advicers foster an environment where these conversations can develop, and what are some ways that they can help their clients go deeper?
In our 141st episode of Kitces & Carl, Michael Kitces and client communication expert Carl Richards explore some key concepts around facilitating meaningful conversations, ways advicers can help clients take time to focus on more foundational topics (so they can have a clearer picture around where they want to go), and some conversational strategies to give clients the 'permission' to open up.
Since much of an advicer's work centers around finding (and communicating) concrete answers to help solve problems and issues (like, "How big of an emergency fund do I need?" or "When can I retire?"), it's not too surprising that many view the process of facilitating meaningful money conversations from an analytical perspective (e.g., "Just tell me the best questions to ask and give me a flowchart to navigate the rest!"). However, finding the perfect questions and being skilled at asking them can also be cultivated through a sense of curiosity and a space where vulnerable conversations can happen. As while an advicer might want to implement the sort of life planning questions pioneered by George Kinder, the process may feel awkward in a more traditional "financial institution" setting and/or without a genuine interest in what the client has to say.
It's also important to recognize that clients typically don't seek out an advicer so they can explore their dreams, goals, and desires or to discuss their deep-seated feelings around money. Instead, meetings (especially initial meetings) happen because there's some 'presenting problem'. And that's where an advicer is in a position to create the space where meaningful conversations can happen by expressing empathy ("Mr. and Mrs. Client, I hear you. That is a real issue, and just to make sure we get to the best answer, can we back up a bit? Tell me why this is important for you?") and showing what a real financial planning relationship looks like.
The key point is that advicers who can develop their conversational skill set will not only do a better job of getting their clients to buy into their financial plans, implement the advice they're offered, and (ultimately) achieve their goals, but they'll also be better equipped to stand out in an increasingly crowded marketplace. And by greeting a client with genuine empathy, an advicer can create space in a conversation for the client where they can both explore deeper issues, arrive at impactful decisions, and engender a long relationship built on trust and meaningful human connection!
The Secure 2.0 Act passed in 2022 provided a new 'escape valve' for individuals who, for whatever reason, found themselves with more funds in their 529 plan than they could use on qualified higher education expenses. The new law created the ability for a 529 plan beneficiary to roll funds over tax-free from a 529 plan to a Roth IRA, subject to several key limitations: The 529 plan must have been maintained for at least 15 years, the amount of the rollover cannot exceed the IRA contribution limit for that year, the rollover must be made using funds that have been in the 529 plan for at least 5 years, and the maximum lifetime that a beneficiary can roll over in their lifetime is $35,000.
Because of the strict limitations on when and how the 529-to-Roth rollover can be done, it has limited usefulness as a planning tool beyond its intended purpose of giving individuals with overfunded 529 plans an opportunity to reallocate some of those funds tax-free towards their retirement savings. Similarly, the $35,000 lifetime rollover limit means that it can't be used by parents or grandparents to gift huge amounts of tax-free dollars to their heirs, since anything beyond that lifetime limit would still need to either be used on qualified educational expenses or be subject to taxes and penalties as a non-qualified distribution.
Even so, 529-to-Roth rollovers can still be worth incorporating into college and estate planning as a way to gift beneficiaries the "option" of putting up to $35,000 towards their retirement savings. In other words, families who want to give their kids a head start on their career and life path (but don't want to simply give no-strings-attached cash) can now consider 529 plans as a way to provide a boost not only to their education savings, but also to their retirement savings.
The key point is that while the new 529-to-Roth rollover rules may be limited in terms of how much wealth they can move into tax-free retirement funds, they can still provide real benefits – both in their intended purpose as an escape valve for people who can't or won't use all of the funds in their 529 plan for qualified education expense, and in the symbolic significance of contributing funds to a child or grandchild that can be used for education, retirement savings, or both!
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My guest on today's podcast is Christopher Jones. Chris is the founder of Sparrow Wealth Management, an RIA based in Orlando, Florida, that oversees approximately $110 million in assets under management for 68 client households.
What's unique about Chris, though, is how he has built a highly efficient solo practice that allows him to work fewer than 25 hours/ week to have more time for his family and managed to cut his hours down by relentlessly focusing on only the financial planning tasks that really truly matter most to his clients… and either outsourcing, or just eliminating, the rest.
In this episode, we talk in-depth about Chris's efficient planning process, including how he works through clients' financial plans collaboratively during their annual meetings and sends them a final copy afterward (instead of conducting a lot of time-intensive plan preparation in advance), how Chris used to do in-depth cash flow analyses with his clients but now saves time by simply focusing on his clients' stated goals instead, and how Chris cuts down on the time needed to manage cash requests from client accounts by not withdrawing his retired clients' spending needs on a monthly or ad hoc basis but instead simply doing a single sizable annual distribution from their portfolio all at once in January to cover them for the entire year.
We also talk about how Chris has improved the efficiency of his practice by building a carefully curated tech stack, deliberately using the specialized features of a range of best-in-class AdvisorTech products rather than pursuing an all-in-one solution, how Chris saves time by purposefully choosing not to automate certain tasks (and deliberately updates client balances for their annual reviews manually each year instead of using account aggregation tools), and how Chris's decision to transition away from using customized Excel spreadsheets he created himself and instead use a tech stack made up of third-party software tools helped him serve wealthier clients, driving his AUM from $43 million to $110 million in just 8 years.
And be certain to listen to the end, where Chris shares how he has grown his firm with a focus on generating referrals from clients who are well-connected in their professional fields, how Chris managed the transition from operating in an in-person office to running a remote practice (which allowed him to move across the country to be closer to family while still continuing to grow), and how Christopher compensates for his self-acknowledged perfectionist tendencies by outsourcing tasks for which he know he would want to find the 'perfect' solution, allowing someone else to just get it done (and saving him time and reducing his anxiety in the process).
So, whether you're interested in learning about building an efficient solo practice, how to create a tech stack based on 'best in class' tools, or how outsourcing can help save time and reduce anxiety, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Christopher Jones.
When it comes to a firm's business development efforts, individual advisors benefit most from firms with a strong brand and reputation for offering stellar and relevant client service, otherwise, the advisors often become wholly responsible for marketing themselves to find clients for the firm. If our industry is likened to sports, we can consider firms like teams and advisors as players; in this way, it becomes clear that promoting the industry (sport) as a whole positively and in a constructive manner benefits not just the firm (team), but the individual advisors (players) as well!
Which means that advisors should not be expected to champion the planning industry alone when prospecting for clients. This is especially true for advisors early in their careers; just like rookie athletes, they need the support and resources of their firms. So it behooves firms to prioritize their reputation and client experience to attract clients, who get channeled to the best advisors, who become well-known for their excellent work… which, in turn, builds up the firm's reputation even higher.
While focusing on promoting the industry more positively may be a helpful (and much-needed) shift, individual advisors and firms can also work collectively to sell financial planning by promoting the value of their firms as a whole and not just by showcasing the talent of individual advisors. Incidentally, this strategy can also improve the firm's client retention in the long term, since clients are sold on the firm experience rather than on any one individual advisor. Furthermore, advocates of the industry such as the CFP Board and other professional organizations can also support both the health and growth of the industry by taking the initiative to positively promote it, which can encourage more individuals to seek out financial planning services (and therefore more 'winners' for the firms and their advisors!).
Ultimately, the key point is that, much as how ticket sales to a basketball game are likely influenced by the reputation of the player, the team, and the sport, prospecting for financial planning clients is influenced by the reputation of the advisor, the firm, and the industry as a whole. Rather than marketing with heroes and villains, promoting the overall industry (while still emphasizing the value that makes a particular firm unique) can help firms build robust brands and offer marketing structures to their advisors, empowering them with the ability to provide great, holistic advice to their clients and build trust in the industry themselves – 1 client at a time!