Welcome everyone! Welcome to the 397th episode of the Financial Advisor Success Podcast!
My guest on today's podcast is Jaime Benedetti. Jaime is the Managing Principal of Benedetti, Gucer, and Associates and BEAM Wealth Advisors, hybrid advisory firms based in Atlanta, Georgia, and Covington, Louisiana that oversee a total of $1.2 billion in assets under management for approximately 900 client households.
What's unique about Jaime, though, is how his firm has grown to more than $1 billion in AUM over the past 20 years in part by making a series of 6 acquisitions, typically buying mixed fee-and-commission practices from retiring advisors in his local area and converting them into ongoing recurring revenue financial planning clientele.
In this episode, we talk in-depth about how Jaime has managed the acquisition of firms ranging in size from under $10 million to nearly $500 million of assets under management, how the way Jaime's firm has financed these deals has changed over time, from scraping together funds from family and personal credit for its first deal to bank-financed business loans for 100% of the purchase price today, and how Jaime's firm convinces clients of acquired firms, who sometimes have only been served on a commission basis, to transition to his firm's fee-based model, including by emphasizing the lower costs and more comprehensive ongoing service that can come with this approach.
We also talk about how Jaime identifies potential firms to acquire, including how he leverages multiple recruiters, deal marketplaces, and personal networking to identify potential targets, how Jaime values firms differently based on the type of revenue being acquired, giving extra weight to recurring, fee-based revenue and less (but still some) weight on commission-based clients, and why Jaime's willingness to buy practices that are not pure RIAs and still have a material amount of commission-based revenue, has allowed his firm to access and win deals even when he ends up in competition with private equity-funded RIA aggregators.
And be certain to listen to the end, where Jaime shares how his firm's own transition from the broker-dealer model to become a hybrid advisory firm not only has offered it greater independence in how it operates, but also in opening the door to new acquisition opportunities outside of practices associated with its broker-dealer, why Jaime's firm takes time (typically at least a year or 2) to 'digest' acquisitions before taking on a new one, recognizing the time it takes for operational changes, making new hires, and ensuring the client experience doesn't suffer, and how Jaime has found over the course of building his business that putting clients' interests first not only leads to better client retention, but also builds his firm's reputation in the eyes of potential selling firm owners who also want to ensure that their clients will be well taken care of after the deal closes.
So, whether you're interested in learning about growing a firm through acquisitions, how to finance these deals, or how to identify and evaluate potential firms to acquire, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Jaime Benedetti.