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#FASuccess Ep 392: Crafting Your Specialization When There Is No Standard Playbook To Learn It, With Kristopher Heck

July 2, 2024 07:01 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Welcome everyone! Welcome to the 392nd episode of the Financial Advisor Success Podcast!

My guest on today's podcast is Kristopher Heck. Kristopher is a Founding Partner of Tanager Wealth Management, an RIA based in London, England, that oversees approximately $1.1 billion in assets under management (AUM) for 630 client households.

What's unique about Kristopher, though, is how his firm has scaled to more than a billion dollars of AUM while specializing in working with clients whose personal and financial lives touch both the United States and the United Kingdom, a niche for which there is no set 'playbook' to learn the tax, estate, and other planning expertise needed to serve these clients, which makes the expertise they've crafted for themselves over the past decade to be instantly differentiated in the marketplace!

In this episode, we talk in-depth about how Kristopher chose his unique cross-border specialization, in part due to his own experience as a US expatriate navigating the financial issues that come with living and working in the UK, why Kristopher's firm emphasizes the ability to teach other team members about technical planning topics (since team members have to learn most of the specialized knowledge on the job) as a key criterion when hiring and evaluating new staff members to join Tanager Wealth, and how Kristopher's firm uses an internal blog, videos, and regular lunch-and-learns to further transmit their specialized knowledge across all advisors in the firm.

We also talk about how Kristopher's firm has attracted clients within its cross-border US-UK specialization, including by establishing relationships early on with accountants and estate attorneys who were also just starting their practices and working with similar expatriate clients (creating a healthy system of cross-referrals as each of those professionals' own practices have grown over the years), how Kristopher's cross-border specialization has evolved into several sub-niches, including expats who work specifically in the technology, financial, and legal sectors, and how Kristopher's firm's specialized expertise gives them an edge even and including against much larger firms in the broader market for financial advice.

And be certain to listen to the end, where Kristopher shares how his firm's separate advisory and planning teams not only help build and maintain his firm's knowledge base, but also provide separate career tracks for employees who want to be client-facing and those who want to dig deeper into the technical aspects of financial planning, how starting his firm with 2 other partners gave Kristopher the added confidence needed to overcome feelings of impostor syndrome when working with clients in his chosen-but-still-developing specialization, and why Kristopher believes RIAs are, in reality, HR and technology platforms that simply monetize with financial expertise (which emphasizes the importance of having the 'right' people and tech to successfully scale a firm).

So, whether you're interested in learning about how to develop a successful client niche when there is no 'playbook' to learn it, how to organize a firm to ensure institutional knowledge stays within the business, or how to nurture relationships to generate referrals from centers of influence, even when just starting out, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Kristopher Heck.

The Latest In Financial #AdvisorTech (July 2024)

July 1, 2024 07:02 am 0 Comments CATEGORY: Technology & Advisor FinTech

Welcome to the July 2024 issue of the Latest News in Financial #AdvisorTech – where we look at the big news, announcements, and underlying trends and developments that are emerging in the world of technology solutions for financial advisors!

This month's edition kicks off with the news that AI meeting support solution Jump has raised $4.6 million in venture capital, as meeting support has increasingly shown itself as a leading use case for AI as it applies to financial advisors given the sheer amount of time advisors spend on meeting preparation and follow-up tasks between multiple systems and the ability of AI tools like Jump to quickly scan through meeting notes and transcripts and produce meeting summaries, draft follow-up emails, and assign tasks.

From there, the latest highlights also feature a number of other interesting advisor technology announcements, including:

Digital prospecting solution AIdentified has raised $12.5 million in Series B funding as it looks to further develop and scale its solution for finding qualified prospects for referrals among an advisors' network in order to drive more organic growth – though it remains to be seen how many advisors are ready to engage in a more proactive prospecting approach to the extent that it makes sense to adopt a new technology solution for doing so.
AI-driven investment research solution Brightwave has raised $6 million in seed funding for its digital "investment analyst" – although in a tech landscape where solutions tend to cater either towards 'active' advisors who seek out investment opportunities on their own or 'passive' advisors who focus more on educating clients to keep them in the markets, it isn't clear where on the divide Brightwave lies (or whether advisors will want to pay for a solution that seeks to do both, given that most advisors fall in either one camp or the other)
The state of Missouri has joined Washington state in scrutinizing advisors' use of third-party technology like Pontera to access and trade in clients' held-away accounts – which on the one hand, is striking in that those tools seem to be widely popular among clients and advisors alike due to their ability to give advisors secure access to client accounts, making it confusing that regulators would choose to scrutinize them; but on the other hand may be understandable given how quickly the technology to trade held-away assets has emerged, leaving regulators to find any way they can to pump the brakes on further development until they can come up with an acceptable regulatory framework

Read the analysis about these announcements in this month's column, and a discussion of more trends in advisor technology, including:

A new technology solution, RIA Growth Catalyst, has launched as a tool for firms to identify potential Mergers & Acquisition partners by using current and historical public Form ADV data to gauge which firms actually have a solid track record of organic growth and productivity metrics
A new survey shows that around 21% of advisors use direct indexing in their practice, which on the one hand, indicates that a large majority of advisors and clients aren't yet sold on the tax efficiency and other benefits of direct indexing (at least enough to make up for the added complexity it introduces), but on the other hand reflects how at least some advisors see direct indexing as a way to more effectively serve high-net-worth clients and values-based investors, leaving the question about whether it will eventually see more widespread adoption than those specific use cases

And be certain to read to the end, where we have provided an update to our popular "Financial AdvisorTech Solutions Map" (and also added the changes to our AdvisorTech Directory) as well!

*And for #AdvisorTech companies who want to submit their tech announcements for consideration in future issues, please submit to [email protected]!

Weekend Reading For Financial Planners (June 29-30)

June 28, 2024 02:00 pm 0 Comments CATEGORY: Weekend Reading

Enjoy the current installment of "Weekend Reading For Financial Planners" – this week's edition kicks off with the news that a recent study found that at a time when the number of SEC-registered broker-dealers and their registered representatives is declining, the number of SEC-registered RIAs, their assets under management, and the number of clients they serve all grew in 2023, reflecting the attractiveness of the RIA model to both advisors and clients alike and the ability for firms across the size spectrum to profitably serve clients.

Also in industry news this week:

How the SEC could target dually registered firms for enforcement of their duties to care for and manage conflicts of interest under Regulation Best Interest and the Investment Advisers Act to send a message to the industry and to clarify its expectations for these "dual-hatted" firms and their advisors
Why a shift in IRS priorities away from specifically focusing on taxpayers with more than $10 million in income for audits could result in more clients with incomes above $400,000 being audited in the coming years

From there, we have several articles on investment planning:

5 ways advisors can 'fix' the portfolios of new clients, from unwinding unintentionally concentrated positions to maximizing asset location
While concentrated investment strategies offer the promise of higher returns, the specter of unpredictable risks and, in the case of concentrated funds, misaligned incentives between fund managers and investors, can make them risky propositions
How a "total wealth approach" for portfolio management that takes a client's human capital and other non-investment assets could mitigate the downside risks to their wealth

We also have a number of articles on client meeting note-taking:

Strategies for advisors to take more effective notes in client meetings, from adopting structured frameworks to leveraging software tools
Client meeting note-taking software has emerged as one of the first AI use cases for advisors, though its use comes with compliance and security considerations
A review of available AI-enabled client meeting note-taking software, broken down by price, accuracy, security, integrations with other AdvisorTech tools, and more

We wrap up with 3 final articles, all about productivity:

How the "weighted shortest processing time" strategy can help advisors prioritize their to-do lists and why one of the best ways to boost productivity could be to shorten the list to only include what truly needs to be done
Amidst a work culture that often prioritizes time spent at the computer, why stepping away from the desk for unstructured thinking could boost workers' creativity and productivity
Why the concept of "entrenchment" suggests that achieving a "flow state" can sometimes lead to reduced productivity and wellbeing

Enjoy the 'light' reading!

Kitces & Carl Ep 141: Creating The Space To Have More Meaningful Money Conversations With Clients

June 27, 2024 07:03 am 0 Comments CATEGORY: Kitces & Carl Podcast

The practice of asking questions has always been an integral part of the financial planning process. In the early days of the advicer industry, those questions almost exclusively dealt with facts around a client's or prospect's financial situation to determine (ultimately) what products the adviser should recommend. However, given the industry's ongoing transition away from being primarily transaction-focused and towards being relationship-based, advicers have had to learn how to develop meaningful connections. One of the best ways to accomplish this is by having deeper conversations that go well beyond basic data gathering. Which, naturally, gives rise to the question: How can advicers foster an environment where these conversations can develop, and what are some ways that they can help their clients go deeper?

In our 141st episode of Kitces & Carl, Michael Kitces and client communication expert Carl Richards explore some key concepts around facilitating meaningful conversations, ways advicers can help clients take time to focus on more foundational topics (so they can have a clearer picture around where they want to go), and some conversational strategies to give clients the 'permission' to open up.

Since much of an advicer's work centers around finding (and communicating) concrete answers to help solve problems and issues (like, "How big of an emergency fund do I need?" or "When can I retire?"), it's not too surprising that many view the process of facilitating meaningful money conversations from an analytical perspective (e.g., "Just tell me the best questions to ask and give me a flowchart to navigate the rest!"). However, finding the perfect questions and being skilled at asking them can also be cultivated through a sense of curiosity and a space where vulnerable conversations can happen. As while an advicer might want to implement the sort of life planning questions pioneered by George Kinder, the process may feel awkward in a more traditional "financial institution" setting and/or without a genuine interest in what the client has to say.

It's also important to recognize that clients typically don't seek out an advicer so they can explore their dreams, goals, and desires or to discuss their deep-seated feelings around money. Instead, meetings (especially initial meetings) happen because there's some 'presenting problem'. And that's where an advicer is in a position to create the space where meaningful conversations can happen by expressing empathy ("Mr. and Mrs. Client, I hear you. That is a real issue, and just to make sure we get to the best answer, can we back up a bit? Tell me why this is important for you?") and showing what a real financial planning relationship looks like.

The key point is that advicers who can develop their conversational skill set will not only do a better job of getting their clients to buy into their financial plans, implement the advice they're offered, and (ultimately) achieve their goals, but they'll also be better equipped to stand out in an increasingly crowded marketplace. And by greeting a client with genuine empathy, an advicer can create space in a conversation for the client where they can both explore deeper issues, arrive at impactful decisions, and engender a long relationship built on trust and meaningful human connection!

529-To-Roth IRA Rollovers: Taking Advantage Of The New Option To Move Education Savings To Retirement Savings

June 26, 2024 07:01 am 0 Comments CATEGORY: Taxes

Traditionally, the challenge in using a 529 plan to save for higher education expenses has been figuring out how much to save to cover the beneficiary's college costs without overshooting and saving more in the 529 plan than is actually needed. Because while 529 plans' combination of tax-deferred growth on invested funds and tax-free withdrawals for qualified education expenses (plus many state-level tax deductions or credits on 529 plan contributions) make it a powerful savings vehicle for college or graduate school expenses, the flip side is that any non-qualified distributions are subject to income tax plus a 10% penalty tax on the growth portion of the distribution. And so the conundrum of people with "too much" savings in their 529 plan – either because they overestimated how much they needed to save, or because they chose a different path entirely that didn't involve going to college – has been how to get funds out of the plan without sacrificing a large part of their value to taxes and penalties.

The Secure 2.0 Act passed in 2022 provided a new 'escape valve' for individuals who, for whatever reason, found themselves with more funds in their 529 plan than they could use on qualified higher education expenses. The new law created the ability for a 529 plan beneficiary to roll funds over tax-free from a 529 plan to a Roth IRA, subject to several key limitations: The 529 plan must have been maintained for at least 15 years, the amount of the rollover cannot exceed the IRA contribution limit for that year, the rollover must be made using funds that have been in the 529 plan for at least 5 years, and the maximum lifetime that a beneficiary can roll over in their lifetime is $35,000.

Because of the strict limitations on when and how the 529-to-Roth rollover can be done, it has limited usefulness as a planning tool beyond its intended purpose of giving individuals with overfunded 529 plans an opportunity to reallocate some of those funds tax-free towards their retirement savings. Similarly, the $35,000 lifetime rollover limit means that it can't be used by parents or grandparents to gift huge amounts of tax-free dollars to their heirs, since anything beyond that lifetime limit would still need to either be used on qualified educational expenses or be subject to taxes and penalties as a non-qualified distribution.

Even so, 529-to-Roth rollovers can still be worth incorporating into college and estate planning as a way to gift beneficiaries the "option" of putting up to $35,000 towards their retirement savings. In other words, families who want to give their kids a head start on their career and life path (but don't want to simply give no-strings-attached cash) can now consider 529 plans as a way to provide a boost not only to their education savings, but also to their retirement savings.

The key point is that while the new 529-to-Roth rollover rules may be limited in terms of how much wealth they can move into tax-free retirement funds, they can still provide real benefits – both in their intended purpose as an escape valve for people who can't or won't use all of the funds in their 529 plan for qualified education expense, and in the symbolic significance of contributing funds to a child or grandchild that can be used for education, retirement savings, or both!

#FASuccess Ep 391: Improving Efficiency (In A Solo Practice) By Eliminating What Clients Don’t Really Care About Anyway, With Christopher Jones

June 25, 2024 07:03 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Welcome everyone! Welcome to the 391st episode of the Financial Advisor Success Podcast!

My guest on today's podcast is Christopher Jones. Chris is the founder of Sparrow Wealth Management, an RIA based in Orlando, Florida, that oversees approximately $110 million in assets under management for 68 client households.

What's unique about Chris, though, is how he has built a highly efficient solo practice that allows him to work fewer than 25 hours/ week to have more time for his family and managed to cut his hours down by relentlessly focusing on only the financial planning tasks that really truly matter most to his clients… and either outsourcing, or just eliminating, the rest.

In this episode, we talk in-depth about Chris's efficient planning process, including how he works through clients' financial plans collaboratively during their annual meetings and sends them a final copy afterward (instead of conducting a lot of time-intensive plan preparation in advance), how Chris used to do in-depth cash flow analyses with his clients but now saves time by simply focusing on his clients' stated goals instead, and how Chris cuts down on the time needed to manage cash requests from client accounts by not withdrawing his retired clients' spending needs on a monthly or ad hoc basis but instead simply doing a single sizable annual distribution from their portfolio all at once in January to cover them for the entire year.

We also talk about how Chris has improved the efficiency of his practice by building a carefully curated tech stack, deliberately using the specialized features of a range of best-in-class AdvisorTech products rather than pursuing an all-in-one solution, how Chris saves time by purposefully choosing not to automate certain tasks (and deliberately updates client balances for their annual reviews manually each year instead of using account aggregation tools), and how Chris's decision to transition away from using customized Excel spreadsheets he created himself and instead use a tech stack made up of third-party software tools helped him serve wealthier clients, driving his AUM from $43 million to $110 million in just 8 years.

And be certain to listen to the end, where Chris shares how he has grown his firm with a focus on generating referrals from clients who are well-connected in their professional fields, how Chris managed the transition from operating in an in-person office to running a remote practice (which allowed him to move across the country to be closer to family while still continuing to grow), and how Christopher compensates for his self-acknowledged perfectionist tendencies by outsourcing tasks for which he know he would want to find the 'perfect' solution, allowing someone else to just get it done (and saving him time and reducing his anxiety in the process).

So, whether you're interested in learning about building an efficient solo practice, how to create a tech stack based on 'best in class' tools, or how outsourcing can help save time and reduce anxiety, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Christopher Jones.

Promoting The Financial Advice Industry ‘Sport’ Positively To Build Trust In The Client ‘Fan Base’

June 24, 2024 07:03 am 0 Comments CATEGORY: Practice Management

The requirements to run a successful, growing advisory firm are often less about doing the technical work with clients and more about marketing value to get prospects in the door in the first place. Yet, many firms' prospecting strategies have often relied on individual advisors being able to bring business to the firm instead of actively shaping and promoting the firm's own reputation. And as independent financial advisors have shifted away from transaction-based roles into more holistic, person-oriented, and advice-centric ones, many marketing campaigns have adopted a 'good guy' (e.g., comprehensive, planning-centric, fee-based advisors) versus 'bad guy' (e.g., ignorant, overcharging stockbrokers) storytelling approach to promoting the industry. More often than not, though, this type of storytelling only serves to reduce consumer trust in the industry more than building trust in a firm, making business development efforts harder for individual advisors and, ironically, driving more people away from engaging with an advisor at all.

When it comes to a firm's business development efforts, individual advisors benefit most from firms with a strong brand and reputation for offering stellar and relevant client service, otherwise, the advisors often become wholly responsible for marketing themselves to find clients for the firm. If our industry is likened to sports, we can consider firms like teams and advisors as players; in this way, it becomes clear that promoting the industry (sport) as a whole positively and in a constructive manner benefits not just the firm (team), but the individual advisors (players) as well!

Which means that advisors should not be expected to champion the planning industry alone when prospecting for clients. This is especially true for advisors early in their careers; just like rookie athletes, they need the support and resources of their firms. So it behooves firms to prioritize their reputation and client experience to attract clients, who get channeled to the best advisors, who become well-known for their excellent work… which, in turn, builds up the firm's reputation even higher.

While focusing on promoting the industry more positively may be a helpful (and much-needed) shift, individual advisors and firms can also work collectively to sell financial planning by promoting the value of their firms as a whole and not just by showcasing the talent of individual advisors. Incidentally, this strategy can also improve the firm's client retention in the long term, since clients are sold on the firm experience rather than on any one individual advisor. Furthermore, advocates of the industry such as the CFP Board and other professional organizations can also support both the health and growth of the industry by taking the initiative to positively promote it, which can encourage more individuals to seek out financial planning services (and therefore more 'winners' for the firms and their advisors!).

Ultimately, the key point is that, much as how ticket sales to a basketball game are likely influenced by the reputation of the player, the team, and the sport, prospecting for financial planning clients is influenced by the reputation of the advisor, the firm, and the industry as a whole. Rather than marketing with heroes and villains, promoting the overall industry (while still emphasizing the value that makes a particular firm unique) can help firms build robust brands and offer marketing structures to their advisors, empowering them with the ability to provide great, holistic advice to their clients and build trust in the industry themselves – 1 client at a time!

Weekend Reading For Financial Planners (June 22-23)

June 21, 2024 02:00 pm 0 Comments CATEGORY: Weekend Reading

Enjoy the current installment of "Weekend Reading For Financial Planners" – this week's edition kicks off with the news that affluent Americans believe they need an average of $5.5 million in assets to both retire and pass on a legacy interest (though many have yet to establish an estate plan), according to a recent survey. At the same time, they also overwhelmingly recognize the value of financial advisors, not only for increasing their wealth beyond what they could have achieved on their own, but also for helping them feel more prepared and less stressed about their finances!

Also in industry news this week:

A recent survey indicates that financial advisors continue to move towards ETFs and away from mutual funds when it comes to client portfolio recommendations, though a majority of advisors continue to see a role for active management in the investment management process
A former employee has filed a lawsuit alleging Reg BI violations at Fidelity, including a push for advisors to push customers to use the company's own higher-fee managed accounts rather than lower-cost funds, which, if found to be true, could lead to a wider SEC investigation and sound a warning for other firms that might be engaging in similar practices

From there, we have several articles on tax planning:

Amidst a broader tax enforcement push, the Treasury Department this week announced that it plans to crack down on "basis shifting" transactions used by certain partnerships to reduce their tax bills
A recent Supreme Court ruling regarding buy-sell agreements indicates the value advisors can add by reviewing these arrangements to ensure they meet their clients' needs without creating an additional tax burden
How financial advisors can help clients avoid (increasingly punitive) estimated tax penalties, from determining the amount they owe to leveraging strategies to pay the taxes efficiently

We also have a number of articles on advisor marketing:

While an advisor might be tempted to spend most of a prospect meeting explaining their personal story and the value they can offer, active listening could be a more effective approach to build trust with the prospect and increase the chances they decide to become a client
How using a simple visual "road map" can help tie together for a prospect an advisor's verbal explanation of their services and the next steps if the prospect decides to become a client
How flipping pain points into positive, achievable goals to work towards can help prospects better understand the value an advisor offers

We wrap up with 3 final articles, all about the cost of car ownership:

How a combination of elevated sticker prices and interest rates are combining to dramatically increase the cost of purchasing a new (or used) car
How the math behind the decision of whether to drive a car 'into the ground' or buy a new one has changed in recent years
Why car insurance premiums have spiked well beyond the overall inflation rate during the past year

Enjoy the 'light' reading!

Creating Incentive Trusts To Foster Beneficiary Legacies Without Spoiling The Kids

June 19, 2024 07:01 am 0 Comments CATEGORY: Estate Planning

The role of estate planning is most commonly considered to be about transferring assets from one generation to the next in the most efficient manner possible (e.g., how to minimize the burden of estate taxes and avoid the public spectacle of the probate process). And yet, looking at estate planning solely through the lens of assets on a balance sheet can make it easy to overlook the reality that people often have other, intangible assets that they wish to pass on to the next generation, such as values, lessons, and opportunities to pursue lifelong passions that can't be achieved – and in many cases may be contradicted – by a simple transfer of cash.

So it often makes sense to think of estate planning not only in terms of which assets go to which person, but also in terms of how best to use those assets to incentivize the types of behavior that the assets' owner wants to instill in their heirs. As while will-based transfers and cash gifts generally impose no restrictions on how they're used by their beneficiaries, certain types of trust-based estate plans can allow an individual to set very specific guidelines for how their assets are held and under which circumstances they can be distributed.

The most common example involves trust provisions that direct assets to be distributed to beneficiaries once they obtain a certain age (e.g., at age 21 or 30) or stagger distributions at multiple ages. However, it's possible to get much more specific and to allow distributions that are tied to specific conditions that incentivize the beneficiary, such as academic achievements (like maintaining a certain GPA or attaining advanced degrees), life events (like getting married or buying a first home), or even the level of the beneficiary's own earned income (like allowing for 'matching' distributions equal or in proportion to the amount of income that the beneficiary earns).

In addition to incentivizing behaviors, trust provisions can also include tools to disincentivize certain behaviors. For beneficiaries who have known behavioral issues such as gambling or substance abuse, the trustee may be able to delay distributions until there is evidence that the behaviors have been curtailed. Likewise, an individual wanting to avoid litigation or family conflict as the result of a contested estate (e.g., by a family member who feels they were treated unfairly) can include a "no contest" clause that effectively disinherits anyone who takes legal action against the estate.

The key point is that as with most financial planning topics, advisors can play a role in helping to guide clients to the most appropriate solutions for their goals, including how to carry on their legacy of personal values. By asking questions to clarify the client's aims in leaving money to their beneficiaries and then helping them find an estate administrator or trustee and an attorney who can draft a trust that reflects the client's goals, advisors can assist clients in making sure their legacy is preserved for generations to come!

#FASuccess Ep 390: Helping Prospects Find Their Way To You Online With (Local) SEO, With Brent Carnduff

June 18, 2024 07:02 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Welcome back to the 390th episode of the Financial Advisor Success Podcast!

My guest on today's podcast is Brent Carnduff. Brent is the founder of Advisor Rankings, a marketing firm based in Boise, Idaho that specializes in search engine optimization for financial advisors.

What's unique about Brent, though, is how his firm helps advisors maximize both the advisor's organic SEO to attract prospects with specific planning needs through effective content creation, and their local SEO to rise to the top of the Google rankings when a consumer simply searches for a financial advisor located near them.

In this episode, we talk in-depth about how Brent helps advisors improve their local SEO, starting by claiming and then accurately and completely filling out their firm's Google Business Profile page, why Brent recommends that advisors ask their clients (consistently and systematically, to be compliant) to write a review on Google in order to boost both the firm's search ranking and the number of prospects who actually visit the firm's website, and why Brent views local SEO as an opportunity for advisors who already work with clients in their geographic area to turn their existing presence into a geographic niche that more effectively attracts new nearby prospects.

We also talk about Brent's advice for maximizing organic SEO to attract clients with planning needs that match the advisor's expertise, including the optimal cadence and length of content for SEO purposes, Brent's recommendations for selecting topics for website content, in particular writing lengthy hyper-specific posts on focused subjects that won't appear on more generalist websites but are relevant to the firm's ideal clientele, and Brent's tips for coming up with ideas for content, such as by simply writing articles to answer the questions that an advisor's clients are already asking.

And be certain to listen to the end, where Brent shares how serving a specific client niche can play a major role in helping an advisor really rise in Google search rankings, why Brent finds that local SEO can have a positive impact in 6 months but organic content-based SEO has to be a more long-term investment for a firm, and why Brent hired a coach to get his own business to the next level, especially by helping him to price his services at their real value, and helping him to get more comfortable in delegating tasks so he can focus his time on providing his SEO expertise to the advisors he serves.

So, whether you're interested in learning about how Brent assists advisors in improving their local SEO, content strategies that Brent recommends that advisors can leverage to resonate with their target clientele, or how Brent advises on maximizing organic SEO, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Brent Carnduff.

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#FASuccess Ep 392: Crafting Your Specialization When There Is No Standard Playbook To Learn It, With Kristopher Heck

The Latest In Financial #AdvisorTech (July 2024)

Weekend Reading For Financial Planners (June 29-30)

Kitces & Carl Ep 141: Creating The Space To Have More Meaningful Money Conversations With Clients

Want CE Credit for reading articles like this?

529-To-Roth IRA Rollovers: Taking Advantage Of The New Option To Move Education Savings To Retirement Savings

#FASuccess Ep 391: Improving Efficiency (In A Solo Practice) By Eliminating What Clients Don’t Really Care About Anyway, With Christopher Jones

Promoting The Financial Advice Industry ‘Sport’ Positively To Build Trust In The Client ‘Fan Base’

Weekend Reading For Financial Planners (June 22-23)

Want CE Credit for reading articles like this?

Creating Incentive Trusts To Foster Beneficiary Legacies Without Spoiling The Kids

#FASuccess Ep 390: Helping Prospects Find Their Way To You Online With (Local) SEO, With Brent Carnduff

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Want CE Credit for reading articles like this?

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Questions?