feed - Part 59

#FASuccess Ep 095: The Never-Ending Process Of Iteratively Building An Advisory Firm with Linda Lubitz Boone

October 23, 2018 07:05 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Welcome back to the 95th episode of the Financial Advisor Success podcast!

This week's guest is Linda Lubitz Boone. Linda is the founder of Lubitz Financial Group, an independent RIA in the Miami area that oversees nearly $250 million of assets under management for 125 affluent clients.

What's unique about Linda, though, is that despite having reached a phenomenal level of success building a $250 million AUM firm over the past 25 years, she continues to proactively iterate on and make changes to improve the advisory firm, from the service provider she uses to support the business, to the very business model itself.

In this episode, we talk in depth about how Linda continues to evolve her advisory firm. From exploring a potential shift from charging an AUM fee plus an upfront planning fee, into a consolidated income plus net worth retainer fee instead, as a way to shift the focus of clients away from the portfolio and towards growing their entire net worth instead, the decision to outsource her back-office investment operations to a third party provider but without fully transitioning to a TAMP, and how Linda is shifting her own role in the business to transition new and existing clients to her next-generation advisors while formalizing a business development training process for the firm.

We also talk about how Linda got started in the first place. The way she built her business in the early years with the philosophy of, "Meet a lot of people, answer the phones quickly, and do what you say you're going to do," why it's so crucial to plan to cover two to three years of personal living expenses when starting an advisory firm, even if you're confident it's going to succeed, and how joining or even forming your own study group to have a network of peers to hold you accountable to your own business plan can help keep the advisory business focused and growing.

And be certain to listen to the end, where Linda shares how she made a key personal life transition in the midst of growing her business, splitting 50% of her time between her home base in Miami and out to San Francisco, where her then-new husband's firm was based, and how in the end, even though we're often so fearful about how existing clients will react to a change, in reality, once clients trust us, they tend to stick with us and even support us in our own life changes as advisors.

And so with that introduction, I hope you enjoy this episode of the "Financial Advisor Success" podcast with Linda Lubitz Boone.

Why All Financial Planners Need To Create A Sample Financial Plan

October 18, 2018 02:15 pm 0 Comments CATEGORY: Client Trust & Communication

One of the biggest challenges we consistently face as financial advisors when creating a financial plan for clients is simply getting the data we need to actually do the plan in the first place. Because, without any information to enter into the financial planning software to begin with, it’s impossible to assess a client’s financial situation, show them the consequences of various trade-offs, and ultimately make our recommendations. Yet while for at least some clients, the problem with getting data is that they literally don’t know their own financial details in the first place – thus their need to hire a financial planner! – more often, the real issue is that the client doesn’t actually understand why they need to provide the data in the first place, and what they’re going to get out of the process.

In this week’s #OfficeHours with @MichaelKitces, my Tuesday 1PM EST broadcast via Periscope, we discuss why it’s not enough to just make the data gathering process mechanically easier for clients (e.g., with online data gathering forms instead of manually entering data into a printed data sheet), and why creating a Sample Financial Plan for prospective and new clients is an essential step in building enough trust with clients that they’re willing to gather and comfortable in sharing their financial information with you in the first place.

Historically, getting clients to complete data gathering forms has been a challenge simply because it’s tedious and time-consuming to fill out a paper form. And the situation is even worse for those who most need financial planning – because their financial lives are currently so disorganized – as the disorganization that makes them want financial planning is also the disorganization that means they don’t even know (and potentially don’t even know where to find) their own data to enter into a form in the first place!

Fortunately, as we move towards a more integrated digital age, the difficulty in obtaining financial planning data in the first place will be mitigated by account aggregation tools. Instead of manually entering information into a form, in the future all clients will have to do is link their accounts to their advisor’s portal, which will then automatically download the pertinent data into the planning software!

Still, even though some of these automations are starting to come online, a client’s hesitation to share their personal financial data often has less to do with the time involved, and more to do with the trust that clients need to feel – in the advisor themselves, and the value of the advisor’s process – before they allow an outsider to have a peek into their personal financial lives.

Because in a world where one of the biggest challenges financial advisors face – besides actually finding prospective clients in the first place – is demonstrating the real value of an intangible financial planning service, one of the most effective ways to get buy-in from new clients is to actually show them a Sample Financial Plan of exactly what they’ll get, and tangibly prove why it’s worthwhile. As even though the real value of what financial planners deliver is the actual process of defining goals, getting clients organized, and delivering advice, that sample financial plan is often the one and only tangible deliverable that clients can see to judge the value of the process.

The bottom line, though, is simply that if you are struggling as an advisor to get clients to share their financial information with you (whether via a data gathering form, or account aggregation), or are having trouble even getting prospective clients to sign on with you in the first place, it implicitly suggests that clients are just not seeing the value that you say you bring to the table. Because, even though we know that the financial planning process is worth it, ultimately, the onus is on us to show our clients that investing their dollars, time, and trust in your services is justified. For which the starting point is to create a Sample Financial Plan to really show clients the relevant value you can bring to them!

Weekend Reading for Financial Planners (Oct 13-14)

October 12, 2018 02:52 pm 0 Comments CATEGORY: Weekend Reading

Enjoy the current installment of "weekend reading for financial planners" – this week's edition kicks off with the news that New Jersey is about to launch its own version of a fiduciary rule for advisors, driven not by New Jersey legislators but directly from the New Jersey state regulators, as a state-level fiduciary movement appears poised to surge again in the face of federal regulators failing to address the fiduciary gap.

From there, we have a number of additional articles of notable industry news, including: the SEC's ongoing hiring freeze is threatening to reverse its recent increase in the examination rate, as by 2019 it's projected there will only be 1 SEC staff member for every 20 RIAs the regulator oversees; state securities regulators continue to step up on regulation and enforcement, with actions against unregistered individuals reaching a new record in past year (likely as a result of the surge of fraudulent cryptocurrency offerings); the College for Financial Planning has partnered with US SIF to launch a new sustainable, responsible, and impact investing designation (the Chartered SRI Counselor, or CSRIC); and the CFP Board's Center for Financial Planning is partnering with Wharton on a new course in Client Psychology.

We also have several practice management articles this week, from a look at how hybrid robo-advisors and their salaried employee advisor jobs are providing a new career track alternative for financial advisors, to the importance of getting good at retention of existing advisor employees (given the incredibly high cost of turnover for experienced employees), a deep-dive look at what it really means to "manage" a client relationship, and an exploration of whether financial advisors should be learning more "conflict resolution" skills to help clients (especially couples and families) navigate their money conflicts.

We wrap up with three interesting articles, all around the theme of recognizing that we must sometimes embrace imperfection: the first is a powerful reminder that going beyond about 80% of the way on "surface shine" is rarely about actually improving the outcome and more about just satisfying ourselves; the second discusses how we often look to experts and their habits to figure out an optimal approach to something new when the truth is that we really need to just get started (because the "optimal" is rarely necessary to start!); and the last explores how the key to improving over time is to recognize that failures will happen, and those who improve the most are the ones who are willing to actually talk about them, and avoid the natural tendency to just sweep the embarrassment under the rug and move on before we have a chance to actually learn from the experience.

Enjoy the "light" reading!

#FASuccess Ep 093: Building A High-Income Lifestyle Practice Efficiently By Running It Like A Real Business with Sunit Bhalla

October 9, 2018 07:07 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Welcome back to the 93rd episode of the Financial Advisor Success podcast!

This week's guest is Sunit Bhalla. Sunit is the founder of OakTree Financial Planning, a highly efficient solo advisory firm based in Colorado that oversees more than $40 million in assets under management.

What's unique about Sunit though is the way he's been able to build to nearly $300,000 in revenue with a whopping 85% profit margin as a career changer who works with just 17 affluent clients in a hyper-targeted niche of engineers, as a former engineer himself. In this episode we talk in-depth about how Sunit has built his hyper-efficient solo practice with the relentless focus on staying focused: The technology tools he uses to stay efficient in delivering services to clients, his simple fee structure to keep even his billing process simple and efficient, and why he offers all of his prospective clients one and only one comprehensive financial planning and investment management service that they can either take or leave.

We also talk about Sunit's unique financial planning process with clients, the key questions he asks at the beginning of each client relationship to really understand their needs, the six meaning process he uses that starts with a discussion about goals and exploring possibilities, even before gathering all the client's data. And how he ultimately delivers the financial planning results to his sophisticated engineer clients, not by producing and printing out detailed financial projections for them, but using his planning software interactively to model their various what-if scenarios live on the spot.

And be certain to listen to the end, where Sunit talks about how he went about building his unique lifestyle practice the way that he did, the way he very deliberately manages his lifestyle practice as a business, and why he isn't concerned at all that his advisory firm may not necessarily have any salable value at the end.

So whether you're interested in learning about building a lifestyle practice, how to make sure you're only working with your ideal clients, or about maintaining a healthy work-life balance, then we hope you enjoy this episode of the Financial Advisor Success podcast.

Student Loan Planning Software Solutions: Comparing The 8 Leading Tools For Financial Advisors

October 8, 2018 07:03 am 2 Comments CATEGORY: Technology & Advisor FinTech

As a wave of next-generation clients starts to seek out help managing their finances, one of the most common challenges that they face is a high level of student loan debt. Unfortunately, advisors are generally ill-equipped to provide student loan analysis and planning, because, unlike traditional debt, student loans - and federal loans in particular - are subject to a dizzying array of repayment options (each of which can result in significantly different outcomes for borrowers) and forgiveness programs, which in and of themselves, are stunningly difficult to navigate. And, in a world where interest rates are rising quickly, the “easy” solution of refinancing older loans at a lower rate isn’t providing the same bang for the buck it once did, not to mention the fact that refinancing won’t make any sense for borrowers that recently took out loans while rates were at historic lows. Which means that a strong working knowledge of the various options for repaying federal student loans will increasingly be an important tool for advisors in coming years.

Fortunately, there is a growing number of tools to help advisors analyze their clients’ student loans, and in this guest post from Ryan Frailich, founder of Deliberate Finances, (a fee-only financial planning practice that specializes in working with couples in their 30's, as well as educators and nonprofit workers) provides comprehensive reviews and ratings for 8 student loan planning tools, including offerings from CSLA, RightCapital, the VIN Foundation, Loan Buddy, and Pay For ED (among others), and shares his thoughts on everything from features and flexibility, to their ease of use and usefulness of output.

Because the fact is that, often, those clients who come in with the highest level of debt, including doctors and lawyers who are just starting out, also happen to be ideal long-term clients, and having the knowledge and ability to potentially help them save a significant amount of money over the life of their loans is a great way to build long-term loyalty. And even for advisors who work primarily with Baby Boomers, the ability to help their children navigate the student loan landscape can assist in introducing you to your next generation of clients.

While not all the solutions that Ryan examines are targeted specifically at advisors and there’s still plenty of room for improvement with all of them, the good news is that FinTech developers are recognizing the importance of putting tools in advisors’ hands that will help clients with student debt navigate what is often the first (and most challenging!) aspect of their young financial lives. So, whether you have clients with questions about how best to manage and repay their student loans, are looking for ways to gain and develop expertise in this important area, or are simply interested in staying up-to-date on this rapidly evolving area of financial planning and FinTech, then we hope you find this amazingly comprehensive guest post from Ryan to be helpful!

Transitioning Part-Time Into Financial Planning As A Career Changer

October 4, 2018 02:30 pm 0 Comments CATEGORY: Personal/Career Development

Notwithstanding all the the talk in recent years about the challenges facing the financial planning industry, from including rising competition to “robo” fee compression, the financial advisor career path remains quite appealing. Not only can advisors make meaningful, life-changing impacts on their clients’ lives, but with experienced advisors making 2-3X or more than the median household income in the US, it’s also a potentially lucrative career choice as well. And, with a possible shortage of new talent to replace the wave of ageing advisors who are expected to start retiring in droves in the next decade or so, it’s little wonder why the profession holds so much appeal, particularly for those who are mid-career and looking for a more rewarding opportunity. The caveat, however, is that it still takes a lot of time to succeed and grow your income as a financial advisor, which presents a major roadblock for those who want to career-change into the industry and just don’t have a lot of “income flexibility” to take a pay cut in order to get their proverbial foot in the door. Which leads many to wonder if it’s possible to transition into a career as a financial advisor on a part-time basis.

In this week’s #OfficeHours with @MichaelKitces, my Tuesday 1PM EST broadcast via Periscope, we look at the challenges facing the part-time transition for career changers, discuss why many consider simply opening their own RIA given the lack of part-time job opportunities, and offer some practical ideas for transitioning into the industry as a career-changer without going the (not-actually-recommended) part-time route.

Notably, the challenge of finding good part-time work to grow and develop as a financial advisor is a relatively recent phenomenon. Historically, there wasn’t much need for new “advisors” to have much professional knowledge or experience because, in reality, they weren’t providing actual advice, but were rather being paid to sell insurance or investment products (which simply requires some product and sales training). For career changers, it was often quite feasible to make the transition into such a sales role on a part-time basis, soliciting their existing friends and family and former co-workers for product sales for a few hours a week. However, for those who want to provide comprehensive advice, and get paid for it on an ongoing basis, the reality is that it’s really hard to gain the requisite experience in anything but a full-time setting.

Which is why there just aren’t many part-time job opportunities with real financial planning firms in the first place. As an alternative, some career-changers explore the option of simply launching their own RIA, which on the surface makes sense, because the raw startup costs to create your own advisory firm are very low, and it’s very possible to be up and running in a few months’ time on a shoestring budget. Unfortunately, the problem remains that giving people advice about how to handle their life savings is a sacred duty, so just because you can hang your shingle and open your own financial planning practice doesn’t mean that it’s the responsible thing to do! Not to mention the fact that it’s really hard to gain credibility as a professional, to be paid for your advice services, if you’re part-time anyway.

Accordingly, for career-changers who are looking for a practical (and responsible) path to a career as a financial advisor, the best thing to do on a part-time basis is start your education to become a CFP certificant. Because, by taking and passing the CFP exam, you’ll be in a much better position to get a better paying full-time job at a real financial planning firm. The next best thing to do is to take the Series 65, because while most states offer a waiver for the Series 65 exam for CFP certificants, the reality is that you’ll still need to meet the experience requirement before you can earn your marks. Also, start building your professional network by joining your local FPA chapter or NAPFA study group, because at some point, you’ll be looking for a full-time opportunity, and it’s a good idea to get in front of the folks who might someday hire you. Finally, simply recognize the fact that you are changing careers and that it’s just not realistic to think that you can do that without taking a step down in salary in order to (literally) pay your dues. So make yourself your first financial planning client, and figure out how to build up the savings necessary to take one step back in the short-term, so you can take two big steps forward in your new financial advisor career in the long run.

The bottom line, though, is simply that there are some very real challenges when transitioning into a career as a financial advisor on a part-time basis. However, those who are willing to do hard work of studying for (and passing!) the CFP exam, getting the Series 65 license, and building a professional network will have the best options. But rather than trying to be a financial advisor on a part-time basis, do those things on a part-time basis instead… which also allows you to stay in your current job a little longer in order to save up enough so that, when the time is right, you can make the transition to a full-time role as a financial advisor in a way that makes sense financially and professionally!

#FASuccess Ep 092: Taking More Vacation Time By Standardizing Workflows And Processes In Your Advisor CRM with Jennifer Goldman

October 2, 2018 07:08 am 3 Comments CATEGORY: Financial Advisor Success Podcast

Welcome back to the 91st episode of the Financial Advisor Success podcast!

This week's guest is Jennifer Goldman. Jennifer runs an eponymous practice management consulting firm based in Boston that works intimately with half a dozen advisory firms at a time on their operations, technology, workflows, and processes.

What's unique about Jennifer, though, is that, before she began working as a practice management consultant on operations issues, she had a career as a financial advisor herself and then transitioned to operations leadership roles at two more advisory firms before eventually deciding to go out on her own as a consultant to work with even more advisory firms and operations.

In this episode, we talk in depth about what it really means to adopt and implement workflows and processes in your advisory firm. Why an advisor CRM system should operate as the central hub of the advisory business, the 100-client capacity and 5 employee capacity in multi-advisory firms that eventually forces every growing advisory business to start formally adopting standardized processes and procedures, and why exactly it's so important to do so in order to sustainably grow and scale an advisory business, or simply to finally find the time to take a vacation as an advisory firm founder.

We also talk about Jennifer's operation consulting process with firms, that starts with formalizing the roles and responsibilities of everyone in the firm, and then goes to a technology audit of all the tools the advisory firm already has, and only then begins to focus on how to better integrate the available technology tools, recognizing that in today's environment, the real blocking point for most firms on technology is not a need to get better tech tools, but simply a need to adopt better systems and processes to use the technology the firm already has.

And be certain to listen to the end, where Jennifer shares her own journey of building a consulting practice into a multi-consultant business, and why she ultimately decided to scale the business back to his solo consulting firm, not because it wasn't feasible to scale the consulting business, but simply because in the end, she wanted to right-size the business to let her spend less time managing people and more time working with the advisory firm clients that she wanted to work with in the first place. A lesson I think that is particularly relevant for any advisor who finds themselves unhappy in a successful business because they're spending more time in management and less time with clients than they ever expected when they first launched the firm.
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The Latest In Financial Advisor #FinTech (October 2018)

October 1, 2018 07:03 am 0 Comments CATEGORY: Technology & Advisor FinTech

Welcome to the October 2018 issue of the Latest News in Financial Advisor #FinTech – where we look at the big news, announcements, and underlying trends and developments that are emerging in the world of technology solutions for financial advisors and wealth management!

This month's edition kicks off with the big news that private equity firm Warburg Pincus is investing a whopping $33M into Facet Wealth, a new advisory firm upstart that aims not to build “robo” tools to compete with advisory firms, but a tech-savvy advisor platform to service “smaller” mass affluent clientele that they buy from existing advisory firms who may want to sell a portion of their book of clients to free up space (and/or to generate additional capital) to grow further upmarket. At least, if the clients will actually be willing to convert from an in-person advisor to one of Facet’s virtual CFP professionals, and from an industry-standard AUM fee to Facet’s complexity-based monthly retainer fee instead.

From there, the latest highlights also include a number of interesting advisor technology announcements, including:

Zoe Financial raises a $2M seed round to create a new lead generation platform for (a subset of highly vetted) advisors to reach more affluent clients;
SmartAsset reinvents the next generation of BrightScope’s controversial Advisor Pages as it aims to scale up interest in its SmartAdvisor lead generation service;
Mineral Interactive wins the XYPN FinTech competition as one of three finalists all focused on making the holistic data-gathering and onboarding process for financial planners more efficient;
ScratchWorks announces “Season 2” of its FinTech accelerator program replete with Shark-Tank-style pitch sessions to its founders (and funders).

Read the analysis about these announcements in this month's column and a discussion of more trends in advisor technology, including the launch of MoneyGuidePro’s new G5 platform (which goes even deeper into retirement income planning but conspicuously skips out on building its own PFM portal to compete with eMoney Advisor), Personal Capital’s launch of its own tax-savvy retirement income planning tool for its advisors and clients, the rise of student loan repayment planning software tools for advisors, and a look at whether Schwab’s recent launch of new Digital Account Opening tools may signal the beginning of the end of independent digital advice platforms as RIA custodians themselves finally upgrade their technology and expand to encompass more and more digital onboarding capabilities themselves.

And be certain to read to the end, where we have provided an update to our popular new “Financial Advisor FinTech Solutions Map” as well!

I hope you're continuing to find this new column on financial advisor technology to be helpful! Please share your comments at the end and let me know what you think!

*And for #AdvisorTech companies who want to submit their tech announcements for consideration in future issues, please submit to [email protected]!

Weekend Reading for Financial Planners (Sep 29-30)

September 28, 2018 02:57 pm 0 Comments CATEGORY: Weekend Reading

Enjoy the current installment of "weekend reading for financial planners" – this week's edition kicks off with the big industry news that the CFP Board has stated it will "affirmatively oppose" any states that attempt to regulate financial planning, in light of the potential cost and regulatory patchwork that could otherwise emerge with different states that have different standards... but without actually setting forth what the organization thinks the ideal Federal regulation of financial planning would look like, and setting the CFP Board at odds with the Financial Planning Association, which has spent years building and deepening its state-level advocacy relationships and capabilities.

Also in the news this week were several other articles about the CFP Board, including the kick-off of the CFP Board's public forums discussing the new Standards of Conduct to take effect next October of 2019 (and what CFP certificants want in terms of education, support, or simply clarification regarding those rules between now and then), and another article questioning whether the CFP Board has spent too much in time and resources promoting the high standards of the marks and not enough actually enforcing those standards to clean up bad actors (though the CFP Board indicates that it plans to enforce more effectively once the new standards take effect next year).

From there, we have several articles around cash flow and budgeting strategies with clients, including one on how to help clients better track and categorize their spending (based not on wants versus needs to determine what's essential and what's discretionary, but simply by helping them reflect on what they spent that actually brought them enjoyment, and what they subsequently regretted, and focusing there first to figure out what to cut), a second on how retirees might plan their retirement expenses based not on their estimated spending habits in retirement but instead based on how they plan to spend their time in retirement (and then figure out what those lifestyle activities will cost), and the last exploring what it really means to be "middle class" (and the challenges in seeing high-income households as "middle class" even though they work in a high-cost-of-living area that means their dollars really don't go very far).

We also have a few additional articles around credit cards and borrowing, including a look at whether it's worthwhile to have all clients freeze their credit reports now that it's free (by national law) from all three major credit bureaus, the prospective benefits of "credit card churning" to rack up travel points with new-card bonuses, and why parents with college-aged children should be filling out the FAFSA even if they don't think they'll be eligible for financial aid (because many discover they actually were eligible after the fact, as even some merit-based aid programs also require a FAFSA to be filed!).

We wrap up with three interesting articles, all around the theme of building relationships (with friends, or with clients): the first looks at how the single greatest driver to turning an acquaintance into a friend and then ultimately a confidant is simply spending enough time (which could amount to dozens or hundreds of hours) to really deepen the relationship; the second offers up some better questions besides "What Do You Do?" to more quickly build rapport with someone you're meeting the first time (in an effort to create more "multiplex" ties beyond just the context of work); and the last looks at what it really takes to create a powerful mentor relationship, which is about more than just finding someone who wants to mentor you, but finding someone who is just far enough ahead of you on the journey to be able to provide insight about what comes next, but is close enough to where you are now to still remember what it was like to be there, too.

Enjoy the "light" reading!

#FASuccess Ep 090: Scaling An Advisory Firm Beyond Yourself By Systematizing The Soft Skills With Julie Murphy

September 18, 2018 07:03 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Welcome back to the 90th episode of the Financial Advisor Success podcast!

This week's guest is Julie Murphy. Julie is the founder and chief visionary officer of JMC Wealth Management, a dual-registered advisory firm in Chicago with a team of 7 that serves more than 200 active clients with $200 million of AUM, on top of generating nearly $300,000 a year in recurring financial planning fees.

What's unique about Julie, though, is her focus on what she calls "financial healing," with financial planning conversations that are heavily focused around the intersections of money and our emotions and our energy flow to the point that Julie is not only traditional strategic alliances with attorneys and CPAs, but also has what she calls more esoteric strategic alliances with psychologists and meditation specialists as well.

In this episode, we talk about how Julie has structured her unique advisory firm practice with a combination of quarterly retainer fees that clients pay for ongoing financial planning, separate implementation revenue that clients pay to have their portfolios managed as well, Julie's three-meeting planning process and how she charges for each, and the software tools that Julie uses to implement her process.

We also talk about how she's been able to generate a steady flow of new clients. How Julie authored a book to establish and demonstrate her expertise, the way that she separated her writing activities into an outside business activity to manage the compliance concerns, the way she built up 50,000 followers on Facebook and the kinds of posts that she's found to be most successful, and how Julie was able to accelerate her success and growth by doing what she calls "letting her freak flag fly," by simply being her authentic self and allowing clients who are interested in what she has to offer to be drawn to her rather than trying to advertise out to them, because in the end, most advisors attract and develop best rapport with clients who are a reflection of themselves anyways.

And be certain to listen to the end, where Julie discusses how she's systematizing the soft skills of her financial planning process to train new advisors. How she aims to transition all of her clients to other advisors so she can do the part of the process that she enjoys most, which is meeting with and working with the challenges of new clients, and why she decided to write another book not just for marketing purposes, but also because the process of writing about her planning approach is actually helping her to figure out how best to systematize it.

So whether you're interested in learning about Julie's "esoteric" strategic alliances, how she is creating a process to systematize the soft skills of financial planning to build a strong bench of like-minded advisors, or how's she's managed to gather 50,000 followers on Facebook, then we hope you enjoy this episode of the Financial Advisor Success podcast.