Even the most successful individual financial advisors can eventually hit a wall, where it’s simply not possible to make themselves more productive by growing a team to support them. The biggest advisory businesses bring together multiple successful advisors, who can each contribute their own unique (and hopefully, complementary) skillset to make the business bigger than what any one of them could achieve alone.
The caveat, however, is that just because two advisors are individually successful doesn’t mean that they will be a successful partnership. At best, different skillsets result in partners taking on more specialized roles in the business, and needing to learn to communicate well with people who have a very different perspective. At worst, the partners have fundamentally different long-term goals that eventually create untenable conflicts that cause the partnership to fail.
In an effort to avoid failed partnerships before they begin, former advisors Tanya Rapacz and Lisette Smith formed Partnership Resource, a niche consulting business that specifically works with financial advisors forming and sustaining partnerships. And their latest offering is a “Partnership Compatibility Assessment” tool, built to help advisors figure out up front whether they have sufficient alignment in what motivates them personally to be able to build a successful business together.
Of course, in the long run, there’s more to a successful partnership than “just” an alignment of business objectives and an ability to communicate and work through conflict. But given the number of financial advisor partnerships that I’ve witnessed come together and fall apart over the years, I suspect that better assessment tools like this will go a long way towards heading off the most problematic partnerships before they even begin, to the betterment of all involved!
