feed - Part 9

#FA Success Ep 370: Leveraging Google Reviews To Generate Inbound Local Prospects, With Tim Goodwin

January 30, 2024 07:02 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Welcome back to the 370th episode of the Financial Advisor Success podcast!

My guest on today's podcast is Tim Goodwin. Tim is the founder of Goodwin Investment Advisory, an RIA based in Woodstock, Georgia, that oversees $275M in assets under management for 370 client households.

What's unique about Tim, though, is how he leaned into Search Engine Optimization (SEO) – Google Reviews in particular – coupled with paid search ads to capture consumers actually searching for "financial advisor near me", and in the process has created a robust prospecting pipeline, which has generated so much demand that Tim has had to triple his minimum fee requirements in the last 2 years.

In this episode, we talk in-depth about how Tim built a pipeline for growth by systematically asking for reviews online, which has resulted in almost 50% of his clients posting Google Reviews, how Tim leverages those 150+ Google Reviews, alongside signing up for Google Screened, and investing into paid search, targeted, and remarketing ads, to build prospects' trust and get them comfortable in reaching out over the internet, and how Tim has reallocated his marketing dollars from third-party lead generation platforms and instead invested more deeply in his firm's own SEO and Google results, driving a 2.5X return in new onboarded client revenue for every $1 spent in marketing.

We also talk about how Tim's marketing success led to a level of growth and in-flow clients that created significant capacity constraints, and why he ultimately decided to decrease the quantity of prospects and increase the quality of prospects by increasing his firm's minimums (and then crafted an options-focused framework to 'graduating' clients who didn't meet those new minimums and ensure they could transition in an empowering way), how Tim navigates the sometimes contradictory pull between running a profitable firm, preventing employee burnout, and a desire to serve clients… (who may no longer meet the firm's growing minimums), and why Tim has made the health and happiness of his employees, not his clients, his priority as a founder and leader – because as Tim highlights, a cared-for and happy staff ultimately give better a better client experience anyway.

And be certain to listen to the end, where Tim shares why he has found that clients – who already enjoy and understand the company culture and objectives – can yield great dividends as a place to find new employees, how, as a 22-year old tackling the hurdle of not just finding, but also establishing trust with older prospects, Tim was able to get over the initial painful ramp-up by giving himself a 2-year deadline to make the firm pay for itself, and how Tim has intentionally sought out and created 2 of his own Mastermind groups as a way to cope with the challenge that as a founder, it can be lonely at the top, and helps to have peers who understand and can empathize with the weight of being in charge and having team members rely on you for their livelihood.

So, whether you're interested in learning about how Tim's ongoing investment into a healthy and a SEO-reputable website resulted in a multi-dimensional prospecting in-flow, how Tim manages SEC marketing compliance while still consistently asking clients for referrals, and how Tim has built a 'fireproof' hiring process putting people in roles that matched their natural aptitudes and inclinations, then we hope you enjoy this episode, with Tim Goodwin.

Advisors Are Becoming Better (Not “Faster”) With Advances In #AdvisorTech

January 29, 2024 07:04 am 0 Comments CATEGORY: Technology & Advisor FinTech

For financial advisors, the promise of technology has always been to help advisors better leverage their time to grow their business. One possible way to do this is to use the time savings of technology to serve a higher number of clients. However, another approach advisors can take is to use their technology to do more – and better – work for the same number of clients while earning higher fees for the higher-value services they provide.

In the last 10 years, coinciding with the rise of robo-advisor technology that makes it possible to streamline and automate much of the process of investment management, advisors have leveraged the decreasing amount of time it takes to manage client portfolios by providing more and deeper planning for their clients – highlighted by the fact that, while the number of clients served by each professional at an advisory firm has actually decreased over that time, revenue earned per client has actually increased by 72%, either due to advisors increasing their fee schedules or using the same AUM fee schedule but working with more affluent clients with larger account balances (and therefore pay higher fees).

In more recent years, however, entrepreneurial software providers have picked up on advisors' demand for tools that help them broaden and deepen their planning beyond even what traditional comprehensive planning software can do. And so there has been an explosion of new tools in the AdvisorTech landscape that are not about saving time on advisors’ existing processes, but instead are geared towards adding new functions that advisors don’t already do, such as providing more in-depth and specialized planning capabilities, and engaging clients more proactively throughout the year rather than centering around 1 or 2 review meetings.

As a result, there is now a plethora of tools to choose from for advisors who want to enhance the value they provide to their clients – so much so, in fact, that there are now more of these solutions than one advisor could possibly use. Which means the challenge for advisors is not necessarily in finding new ways to improve their planning services, but in deciding which approach will deliver the most value (and which of the ever-growing number of tools available will best support it) for the cost in time and dollars that it requires.

The key point is that by digging deep into how they want to provide value for their clients, advisors can choose how to get the most out of their technology. This is particularly important at a time when most advisors are bombarded with pitches for new tools that often promise the world in terms of the features they deliver. By viewing the decision through the lens of the client’s needs and wants, advisors can have an easier time deciding which tools can best enhance their work – because ultimately, each new solution on the market is just a tool to support the advisor's 'real' work of creating a great planning experience for their clients.

#FA Success Ep 369: Breaking Through To New Growth By Changing Your Mindset Around Hiring (Complementary) Team Members, With Michelle Ogden

January 23, 2024 07:02 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Michelle Ogden Podcast Featured Image FAS

Welcome back to the 369th episode of the Financial Advisor Success Podcast!

My guest on today's podcast is Michelle Ogden. Michelle is the founder of Ogden Wealth, an RIA based in Maitland, Florida, that oversees $50M in assets under management for almost 120 client households.

What's unique about Michelle, though, is that after seeing the challenges that come with too-fast growth in her husband's business, she decided to be very slow and methodical in her own growth and limit her need to rely on any staff for more than a decade… only to eventually hit a wall when the whole business relied on her, leading her to eventually decide to partner with a TAMP, and then quickly more-than-double her business in the subsequent few years by finally getting to just focus on what she does best!

In this episode, we talk in-depth about Michelle's journey from vowing to avoid the Financial Advisor industry after a negative internship experience as a woman in a male-dominated wirehouse in the 1990s to eventually coming into the industry with a positive experience at Charles Schwab and ultimately forming her own successful RIA, how a wariness of trusting others led Michelle to slow the growth of her own firm and the way partnering with third-party platforms including Edelman Financial and then Carson Partners ultimately allowed her to unlock the next level of growth and better leverage her own skills, and how word of mouth through Kingdom Advisors and her strategy of simply passing along financial information she found that she thought might be helpful to others on Social Media gave Michelle the reputation of being the person to connect with for any questions surrounding anything with a dollar sign and eventually grew her client base.

We also talk about Michelle's experience with Charles Schwab and Edelman Financial and how to support of those relationships, combined with her husband's travails in running his own business, led Michelle to structure her work in a way that brings her joy rather than just money, how Michelle overcome the challenges that arose when she was forced to learn how to manage the team that she had hired despite not having any prior experience managing people , and the realization, once Michelle decided she had to begin charging a fee to clients who had previously been handled pro-bono, that nobody actually expected her to work for free, and that her fee increase led to an increase in revenue without an increase in workload.

And be certain to listen to the end, where Michelle shares insight on how she wishes she had been more persuasive in convincing clients to do certain things for themselves and how that built her confidence to be more persistent in following up with clients and prospects (and if she was unsure, to just ask them when they felt it would be OK for her to follow up!), how Michelle finds it energizing and recharging for her to make deep and meaningful connections with clients and prospects (which has helped to carry her through the inevitable business challenges that come along the way), and how Michelle has developed her confidence that, through faith and diligent work, everything will work out, even (and perhaps especially) in situations in which Michelle had no control .

So, whether you're interested in learning about how to purposefully control your growth in order to maximize your own skillsets, how to increase your firm's revenue without increasing its workload, or how overcoming an aversion to hiring and trusting your team can allow you to focus on the elements of work that actually bring you joy, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Michelle Ogden.
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What High-Net-Worth Prospects (Really) Want From A Financial Advisor

January 22, 2024 07:03 am 0 Comments CATEGORY: Practice Management

Nerds Eye View Ep Podcast Title Guest Name

In the early days of wealth management, a financial advisor's value proposition was relatively explicit, typically focusing on a limited range of portfolio management activities (e.g., selling and trading) or on sales-oriented advice that centered on implementing insurance products. As the industry has evolved, though, the value offered by financial advisors, especially for High-Net-Worth (HNW) clients, has come to involve a far more comprehensive range of services in addition to traditional investment management practices, such as estate planning, tax advice, and charitable planning, all while using insights from financial psychology and behavioral finance to help clients stay on track with their long-term financial planning goals. While this shift has enriched the advisor's role, it has also introduced challenges in aligning the advisor's offerings with the nuanced needs of HNW prospects and clients.

In this 'hybrid' video-based article, Michael Kitces and John Bowen, CEO and founder of CEG Worldwide and CEG Insights (formerly Spectrem Group), dive into CEG's extensive data on the "gap" between the services that financial advisors actually offer to their clients and what HNW clients truly want from their advisors. The discussion highlights the often-misinterpreted needs of HNW clients and how advisors can ensure their services are aligned to meet their clients' expectations most effectively.

As a starting point, while the language that describes what prospective HNW clients want and what advisors offer may often sound similar, in reality, what each party actually means can be quite different. For example, an advisor may think of "risk management" in terms of life and property insurance coverage, whereas HNW clients may instead think of tax and estate-planning strategies as asset protection measures – particularly for the future wealth of their heirs. If clients and advisors approach issues with a fundamentally different psychology, then an advisor's 'comprehensive' advice may not address the client's actual problems. Even with the best intentions, this disconnect can ultimately damage an advisor's perceived value over time.

Fortunately, financial advicers can bridge these communication gaps in a few ways, starting with their discovery process. Foundational to understanding what a client will perceive as valuable advice is first having an understanding of their goals, relationships, and values. Identifying these principal elements before delving into the client's situational details of their finances can help the advicer address the issues truly of concern to the client. This approach not only tailors advice more effectively, but also serves as an impactful marketing differentiator in a competitive environment where many advicers describe themselves as having excellent customer service, comprehensive advice, and fiduciary standards, especially when the advicer is able to convey how their strategies address their clients' real problems – as the client understands them, which can be incredibly powerful!

Ultimately, the key point is that what most HNW clients actually want is an advisor who understands and can solve their unique problems… and that the value of such advice may go unrecognized unless an advisor is able to explain how their solutions align with the client's core values and goals. However, when an advicer prioritizes identifying and understanding the client's values and goals, they can more easily showcase the real value of their advice, leading to mutual success and long-term client satisfaction!

#FA Success Ep 368: Getting Real Social Media Marketing Results By Focusing On Your (Ideal) Client’s Desire To Learn, With Thomas Kopelman

January 16, 2024 07:03 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Thomas Kopelman Podcast Featured Image FAS

Welcome back to the 368th episode of the Financial Advisor Success Podcast!

My guest on today's podcast is Thomas Kopelman. Thomas is the co-founder of AllStreet Wealth, a financial planning firm for millennial business owners and those with equity comp based in Indianapolis, IN, that has quickly grown to more than $500,000 of run-rate revenue generated from serving 70 ongoing client households.

What's unique about Thomas, though, is how he's been able to use social media, and Twitter in particular, to attract over 170 new prospects this year alone by educating, nurturing, and making a lasting impression on his followers, with relatively short blog posts that seem rather 'simple' but hit his specific prospects' pain points, so that they when finally decide they need a financial advisor… they wouldn't think about going to anyone other than Thomas for Financial Advice.

In this episode, we talk in-depth about how Thomas has built his social media strategy around generating a steady cadence of relatively short but directly-relevant-to-his-ideal-prospects blog posts that allow him to sustainably create content in less than an hour and without getting stuck trying to make it "picture perfect", how Thomas' ability to maintain his ongoing flow of relevant content compounds his social media impressions and has led to an influx of qualified prospects that maintain through both busier and slower months of the year, and how having a hook in the title of Thomas' posts – that isn't click-baity but truly relates to his target audience through set-up, context, and contrasting – is key to getting conversions from potential clients on the fence about whether they really want to have a planning relationship.

We also talk about Thomas' growth in leads led him to create an increasingly stringent filtering process to ensure he only spends time with the most qualified prospects, and minimize discovery calls that would otherwise turn out to be a bad fit, how Thomas' planning process builds up to what can be a 20 to 40 itemized list of recommendations but uses a quick-wins approach to prioritize just a few upfront and spend literally years helping clients through the rest, and how Thomas used the design platform Canva to craft his own customized financial plan template, rather than using financial planning software output, that not only lay out relevant graphics and action items for each client, but are much more visually appealing and easily digestible than traditional Word or Excel documents.

And be certain to listen to the end, where Thomas shares his journey from barely using social media and forgetting his own Instagram password to leaning heavily into Twitter to generate explosive growth in his firm, how Thomas learned the financial planning process in his early years and used social media to seek out and work with advisors that had leveraged the exact techniques he wanted to emulate while growing their businesses, and why Thomas initially planned to be a solo firm but changed his mind and ultimately chose to hire staff, that he enjoyed being around, to get the support he needed to sustain his firm's growth.

So, whether you're interested in learning about creating content that resonates with your target audience, implementing a social media strategy that will effectively turn readers and impressions into real client prospects, or creating a financial plan that not only is attractive, but also contains actionable items of advanced value to your clients, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Thomas Kopelman.

#FA Success Ep 367: When Being In Business With Your Spouse Doesn’t Work Out And You Have To Start Over, With Kimberly Enders

January 9, 2024 07:02 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Kimberly Enders Podcast Featured Image FAS

Welcome back to the 367th episode of the Financial Advisor Success Podcast!

My guest on today's podcast is Kimberly Enders. Kimberly is the Lead Financial Planner and Managing Partner of Enders Wealth Management, a hybrid advisory firm based in Sterling Heights, Michigan, that oversees $50M in assets under management for 85 client households.

What's unique about Kimberly, though, is that after building a practice jointly with her husband, in 2015, she had to reinvent herself after a divorce left her without a practice and starting over with just 12 clients and $7M in assets and how, in the 8 years since, she has built herself up by developing a highly customized 12-month onboarding process for new clients that has driven her ability to generate rapid growth through referrals .

In this episode, we talk in-depth about what Kimberly learned through entering and then exited a business relationship with her husband that was, unfortunately for her, not structured in a way to fully protect her claim to the clients and revenue of the practice, what Kimberly did to turn her career around through honing in on her ideal target client and steadily pruning away those who are no longer a good fit , and how Kimberly has structured her 12-month onboarding plan for new clients that focuses on comfort with the technology and advisor/client relationships with her before she even starts to approach financial planning after a full 6 months with a new client… a system that has allowed Kimberly's firm to grow almost entirely from referrals alone.

We also talk about Kimberly's journey of trying every "Food Group" in the industry (all the different industry channels where you can work as an advisor) before starting an independent practice with her now-ex-husband , the way that Kimberly and her ex-husband grew the practice but each focusing on their individual strengths (where he drove marketing and business development, and Kimberly was focused on the client portfolios), and how Kimberly realized that while growth is good, too much growth too quickly can be detrimental to both her clients and her own ability to serve them to her high standard (which helped her get comfortable with letting go of early clients who were no longer the right fit).

And be certain to listen to the end where Kimberly shares why she suggests all new advisors try out a lot of the industry's "Food Groups" before picking a path (as she notes that knowing and getting experience in the other paths in the financial advisor industry helped round out her own knowledge, and find the path that truly aligned to her own values ), the unexpected surprises that Kimberly struggled with while starting her own advisory firm, including managing coworkers, starting an LLC and the headaches that come with payroll and benefit packages for her employees (beyond the client and portfolio work she was so comfortable with), and how Kimberly's definition of success has increasingly focused on the autonomy and control she has over her time to do with it as she pleases… while recognizing that business and financial success are what provide the money that allows her to have more control of her time in the first place!

So, whether you're interested in learning about how not to run an advising firm with a close friend or spouse, how to maintain a stable job regardless of the number of different companies in your employment history or how to create a practice that is so client-centered that everyone you serve can't help but tell everyone about it, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Kimberly Enders.

The Future Of Financial Advice: How Tech and Approaches In 2030 Will Differ From Today

January 8, 2024 07:04 am 0 Comments CATEGORY: Planning Profession

Professional service industries tend to evolve over time as the regulatory environment evolves and new technologies emerge. For instance, the financial advice industry has seen many changes to regulations (for both advisors and their clients), advisor business models, and the advisor technology landscape. These changes all have the potential to change the industry by shifting the current focus on selling financial products (including financial plans themselves) to providing a more in-depth and personalized experience that helps anticipate future issues in a client's life and better help them identify the goals that will help them thrive. And the wide scope of technology tools supporting advisors to shift into providing more client-centric services makes this new era in the future of financial advice possible!

The changing patterns in how financial advice is delivered can be compared to the similar trends seen in the evolution of medicine. Dr. Peter Attia, author of the book Outlive: The Science & Art of Longevity, describes the trajectory of medicine in 3 stages: Medicine 1.0 represents the time in history when healers believed that illness was attributed mainly to supernatural forces, Medicine 2.0 represents our current state of healthcare, in which genetic makeup and the environment play a major role in illness and disease, and where the focus of doctors lies primarily on the administration of treatments to cure and mitigate human ailments; and Medicine 3.0 is the projected future direction of medical care, where, instead of taking a reactive approach to disease and illness, healthcare practitioners instead invest more energy focusing on preventing illness and maintaining good health in the first place through more personalized plans for patients.

In the context of the financial planning industry, whereas Financial Advice 1.0 and 2.0 represent our past and present industry's reactive focus on coming up with solutions to address client problems, Financial Advice 3.0 offers an optimistic future glimpse of financial planning where advisors offer deeply tailored planning experiences, pairing human advice with digital service and support to fully engage clients in a more proactive approach to financial planning. Specifically, Financial Advice 3.0 improves on the previous iterations of planning by involving a more thorough technical analysis of a client's unique situation than it did before and drilling deeper to reveal more planning opportunities to present to clients.

Furthermore, with the efficiencies built-in to emerging technology (ranging from tax planning software that helps with the tactical aspects of executing tax planning strategies, to estate planning software that helps clients better understand their estate plan, to specialized planning software that lets advisors go deeper into various planning areas important to their clients, and even to advice engagement software that engages clients with the advice provided), advisors can focus more of their time on enhancing the 'softer' side of providing advice to clients and not just implementing a relatively static financial plan. And by building more empathetic relationships and having deeper conversations with clients, advisors who implement Financial Advice 3.0 build the trust needed to fully understand the client's unique situation and concerns while creating a highly engaging client experience.

Ultimately, the key point is that financial advisors have new technologies and approaches that increasingly support a shift into a more proactive, interactive, and dynamically engaging version of planning for clients – Financial Advice 3.0. This approach comes with a new generation of tools and resources that allow advisors to focus on building stronger client relationships and providing clients with a more meaningful planning experience. Which could lead not only to better planning outcomes for clients, but also to new opportunities for advisors to grow their firms!

Weekend Reading For Financial Planners (January 6-7)

January 5, 2024 02:00 pm 0 Comments CATEGORY: Weekend Reading

Enjoy the current installment of "Weekend Reading For Financial Planners" – this week's edition kicks off with the news that comment letters submitted regarding the Department of Labor's (DoL) proposed Retirement Security Rule, which is intended to strengthen standards regarding the provision of certain retirement-related advice, reflect the contentious nature of the proposal, with brokerage and insurance industry groups arguing that existing regulations are sufficient to protect investors and questioning the legality of the measure and groups promoting a more consistent application of fiduciary standards writing in strong support of the proposal.

Also in industry news this week:

Recent data show that RIAs are gaining on wirehouses in terms of advisor headcount and assets under management, with these trends expected to continue over the next several years
The range of actions independent broker-dealers are taking to keep advisors under their umbrellas

From there, we have several articles on cash flow and spending:

A framework for determining whether a particular financial decision can be made relatively quickly or deserves additional consideration
Why "lifestyle creep", rather than inflation, might be more responsible for an individual's increased expenses and how to combat it
Why the hunt for good deals can be costly in terms of both time and money

We also have a number of articles on retirement planning:

Why the years immediately after retirement can be a particularly effective time to engage in (partial) Roth conversions
An analysis shows that "buffer" Registered Index-Linked Annuities (RILAs), where the product absorbs a certain amount of loss in the underlying index, continue to offer a better value proposition than "floor" RILAs, which cap the amount of downside risk the investor will face
Strategies that can help retirees get the most value out of of their Health Savings Account balances

We wrap up with 3 final articles, all about New Year's Resolutions:

Potential New Year's Resolutions for financial advisors to consider implementing, from engaging in more targeted marketing to sharpening their technical skills
How a pre-commitment strategy can increase the chances that an individual will follow through with their New Year's Resolution
A range of tactics for creating and implementing a successful New Year's Resolution, from engaging in the "Minimum Viable Effort" to replacing, instead of trying to eliminate, bad habits

Enjoy the 'light' reading!

#FA Success Ep 366: Avoiding The ‘Big Swap’ Of Wealth And Health As Your Advisory Firm Grows, With Stevyn Guinnip

January 2, 2024 07:02 am 0 Comments CATEGORY: Financial Advisor Success Podcast

Stevyn Guinnip Podcast Featured Image FAS

Welcome to the 366th episode of the Financial Advisor Success Podcast!

My guest on today's podcast is Stevyn Guinnip. Stevyn is founder of Grow Wellthy, a health and wellness consulting firm based in Springfield, Missouri that specializes in working with busy – but not always healthy – financial advisors.

What's unique about Stevyn, though, is how she combines her family roots in financial advice with her decades-long career in wellbeing and health as a coach to financial advisors, primarily to address what she calls The Big Swap – where we start our careers being younger and healthier but with very little income, and then grow to the point that we're financially successful but at the cost of swapping out our health – a trend that Stevyn is trying to reverse given how it impacts not only an advisor's quality of life but, ironically, also their finances but impacting when they have to retire (or not).

In this episode, we talk in-depth about how Stevyn sees the current "state of the union" when it comes to financial advisor health, and how in providing for others, they often forget themselves, leading to long hours and high stress, especially when coupled with the demands of life ranging from scaling businesses to building families, how, although Stevyn often sees the focus of financial well-being take precedence in the preparation for retirement, in reality, she views both financial wealth and physical well-th as necessary for advisors (and our clients) to have success and freedom in their later years, and how Stevyn utilizes the way that financial advisors are already wired – that is, around metrics, goals, and data – to visualize and optimize helping them find the metrics and measurements that cumulatively effect their health.

We also talk about how Stevyn's first introduction to the financial advisor industry actually pushed her away from it, as she watched her father (and many of his colleagues) achieve the financial success that set them up well for retirement, but without maintaining their holistic health that would have allowed them to truly enjoy their 'golden years', how Stevyn's own near-death experience in Australia caused her to recalibrate her own metrics and definitions of health, as well as sparked a pivot into focusing on financial advisors in particular, and how Stevyn has leveraged the language and terms that we as financial advisors use to speak about wellness, such as using "bad debt" to frame up concepts of sugar, sleep, and other high health hazards, and motivate advisors into action.

And be certain to listen to the end, where Stevyn shares how she saw her own metrics of health slip when building and scaling her business, which in turn made her realize that she didn't have to do it all and outsourced and reprioritized parts of her own business, why Stevyn believes that the first step to wellness comes from confronting and overcoming one's own procrastination and belief in future self, and by aiming for more incremental, natural changes focused around rest and movement, rather than the traditional images of diet and exercise, and why Stevyn views wellness not as a top-down process of science to behavior, but as a curiosity-driven journey between best practices, one's own inclinations, and finding behaviors and habits that we can comfortably sustain.

So, whether you're interested in the common health issues that financial advisors face, how Stevyn uses financial terms to frame health hazards and motivate advisors toward better health practices, or why Stevyn believes that wellness is a top-down process, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Stevyn Guinnip.

The Latest In Financial #AdvisorTech (January 2024)

January 1, 2024 07:03 am 0 Comments CATEGORY: Technology & Advisor FinTech

Welcome to the January 2024 issue of the Latest News in Financial #AdvisorTech – where we look at the big news, announcements, and underlying trends and developments that are emerging in the world of technology solutions for financial advisors!

This month's edition kicks off with the news that held-away asset management platform Pontera has raised $60 million in venture capital funding as advisors increasingly seek to directly manage clients' 401(k) and other outside assets – although claims by Washington state regulators that advisors' use of Pontera may violate state regulations on accessing data with client passwords, and/or employer retirement plans' terms of service, raises questions over whether Pontera (and the advisors who use it) can convince regulators that its underlying model doesn't violate client privacy.

From there, the latest highlights also feature a number of other interesting advisor technology announcements, including:

JPMorgan has announced plans to shut down its robo-advisor offering after just four years, highlighting broadly the challenges of robo-advisors to overcome the challenging economics of acquiring and serving small clients, and in particular showing that even a company like JPMorgan with a large customer base can struggle to distribute its offerings when those offerings don't match the needs or wants of its (largely banking-focused) customers
Envestnet is rumored to be exploring a sale of account aggregation provider Yodlee, which highlights the struggles that account aggregation has had in living up to its original promise to provide holistic insights into client data – in large part because it has been such a challenge to maintain the integrity of the data itself, leaving little capacity to figure out how to convert that data into meaningful insights for advisors
Income Lab has announced that it has chosen BridgeFT to provide it with API access to multi-custodian data for its retirement planning software, signaling more broadly the need for API hubs that can allow technology startups to access custodial data without the cumbersome process of building and maintaining connections with individual custodians – a need that BridgeFT has risen to fill with its WealthTech API solution.

Read the analysis about these announcements in this month's column, and a discussion of more trends in advisor technology, including:

Arch, a technology provider aiming to streamline the significant administrative and paperwork burden of managing multiple alternative investments, has completed a $20 million Series A funding round as advisors' interest in alternatives continues to grow (though it remains to be seen if investor interest in alternatives will stay as high in a higher interest rate environment)
The SEC has been soliciting feedback from RIAs on their use of AI technology as it seeks to finalize its proposed "Predictive Data Analytics" rule, which has been widely criticized as imposing an onerous compliance burden on firms surrounding the technology they use (even if that technology has little to do with AI to begin with)

And be certain to read to the end, where we have provided an update to our popular "Financial AdvisorTech Solutions Map" (and also added the changes to our AdvisorTech Directory) as well!

*And for #AdvisorTech companies who want to submit their tech announcements for consideration in future issues, please submit to [email protected]!

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#FA Success Ep 370: Leveraging Google Reviews To Generate Inbound Local Prospects, With Tim Goodwin

Advisors Are Becoming Better (Not “Faster”) With Advances In #AdvisorTech

#FA Success Ep 369: Breaking Through To New Growth By Changing Your Mindset Around Hiring (Complementary) Team Members, With Michelle Ogden

What High-Net-Worth Prospects (Really) Want From A Financial Advisor

#FA Success Ep 368: Getting Real Social Media Marketing Results By Focusing On Your (Ideal) Client’s Desire To Learn, With Thomas Kopelman

#FA Success Ep 367: When Being In Business With Your Spouse Doesn’t Work Out And You Have To Start Over, With Kimberly Enders

The Future Of Financial Advice: How Tech and Approaches In 2030 Will Differ From Today

Weekend Reading For Financial Planners (January 6-7)

#FA Success Ep 366: Avoiding The ‘Big Swap’ Of Wealth And Health As Your Advisory Firm Grows, With Stevyn Guinnip

The Latest In Financial #AdvisorTech (January 2024)

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